ni

The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




ni

Designing luxury brands: the science of pleasing customers' senses / Diana Derval

Online Resource




ni

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

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ni

Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

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ni

Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

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The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt

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Data Merge and Styles for Adobe InDesign CC 2018: Creating Custom Documents for Mailouts and Presentation Packages / by Jennifer Harder

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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




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Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

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HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

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Getting started with Salesforce Einstein analytics: a beginner's guide to building interactive dashboards / Johan Yu ; foreword by Ketan Karkhanis

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The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

Dewey Library - HF5415.5.N67 2018




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

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Foreign languages in advertising: linguistic and marketing perspectives / Jos Hornikx, Frank van Meurs

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Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin

Barker Library - HF5415.6.M3313 2018




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Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




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Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy

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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

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The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr

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Strategic innovative marketing and tourism: 8th ICSIMAT, Northern Aegean, Greece, 2019 / Androniki Kavoura, Efstathios Kefallonitis, Prokopios Theodoridis, editors

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[ASAP] Molecular Stacking Effect on Small-Molecular Organic Light-Emitting Diodes Prepared with Solution Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06597




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[ASAP] Efficient Low-Cost All-Flexible Microcavity Semitransparent Polymer Solar Cells Enabled by Polymer Flexible One-Dimensional Photonic Crystals

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03508




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[ASAP] Atomic Layer Deposition of Ge<italic toggle="yes"><sub>x</sub></italic>Se<sub>1–<italic toggle="yes">x</italic></sub> Thin Films for Endurable Ovonic Threshold Selectors with a Low

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03747




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[ASAP] A Nanostructured Gold/Graphene Microfluidic Device for Direct and Plasmonic-Assisted Impedimetric Detection of Bacteria

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02654




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[ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05236




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[ASAP] Stabilized Electrode/Electrolyte Interphase by a Saturated Ionic Liquid Electrolyte for High-Voltage NMC532/Si-Graphite Cells

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06038




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[ASAP] Delignification and Ionic Liquid Treatment of Wood toward Multifunctional High-Performance Structural Materials

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02221




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[ASAP] Active and Deformable Organic Electronic Devices based on Conductive Shape Memory Polyimide

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04635




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[ASAP] Dual-Color Plasmonic Nanosensor for Radiation Dosimetry

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03001




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[ASAP] Exploring the Parameter Space of <italic toggle="yes">p</italic>-Cresyl Sulfate Adsorption in Metal–Organic Frameworks

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04203




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[ASAP] Highly Efficient Separation of Anionic Organic Pollutants from Water via Construction of Functional Cationic Metal–Organic Frameworks and Mechanistic Study

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02624




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[ASAP] Tunable Hollow Pt@Ru Dodecahedra via Galvanic Replacement for Efficient Methanol Oxidation

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06460




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[ASAP] Rational Design of Ion Transport Paths at the Interface of Metal–Organic Framework Modified Solid Electrolyte

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04387




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[ASAP] Understanding the Cycling Performance Degradation Mechanism of a Graphene-Based Strain Sensor and an Effective Corresponding Improvement Solution

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c00176




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[ASAP] Preorganization Increases the Self-Assembling Ability and Antitumor Efficacy of Peptide Nanomedicine

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02572




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[ASAP] Aggregation-Dependent Photoreactive Hemicyanine Assembly as a Photobactericide

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03894




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[ASAP] Luminescent Properties of DOBDC Containing MOFs: The Role of Free Hydroxyls

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02829




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[ASAP] Antibuoyancy and Unidirectional Gas Evolution by Janus Electrodes with Asymmetric Wettability

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04796




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[ASAP] Enhancement of Alkaline Hydrogen Oxidation Reaction of Ru–Ir Alloy Nanoparticles through Bifunctional Mechanism on Ru–Ir Pair Site

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c00506




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[ASAP] A Nanocomposite Vehicle Based on Metal–Organic Framework Nanoparticle Incorporated Biodegradable Microspheres for Enhanced Oral Insulin Delivery

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04303




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[ASAP] Electrically Driven Artificial Muscles Using Novel Polysiloxane Elastomers Modified with Nitroaniline Push–Pull Moieties

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03692