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Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince




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Introduction to marketing : theory and practice / Adrian Palmer

Palmer, Adrian, 1955-




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.]

Walker, Orville C




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The entrepreneur's guide to market research / Anne M. Wenzel

Wenzel, Anne M




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Brand management : principles and practices / Kirti Dutta

Dutta, Kirti




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Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson

Bodea, Tudor




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Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla




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Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky

Miletsky, Jason I




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Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey

Wagner, William P., 1958-




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Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro




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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy

Piercy, Nigel




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Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna




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Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John

Fisk, Raymond P




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Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef]

Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967-




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Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki

Okazaki, Shintarō, 1928-




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Principles and practice of marketing / Jim Blythe

Blythe, Jim, author




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The practice of market research : an introduction / Yvonne McGivern

McGivern, Yvonne, author




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Marketing / William M. Pride, O.C. Ferrell

Pride, William M., 1942-




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A social strategy : how we profit from social media / Mikołaj Jan Piskorski

Piskorski, Mikołaj Jan, author




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Principles of integrated marketing communications / Lawrence Ang

Ang, Lawrence, author




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Social media marketing : a strategic approach / Melissa S. Barker ... [et al.]




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Digital marketing : a practical approach / Alan Charlesworth

Charlesworth, Alan, 1956-




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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell

Bell, David R. (David Richard)




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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne

Walker, Orville C., author




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Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler

Armstrong, Gary (Gary M.), author




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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MKTG 10 : principles of marketing / Lamb + Hair + McDaniel

Lamb, Charles W., author




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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Backup RSS Feed to Google Spreadsheet

Backup your RSS feed to a Google spreadsheet using an IFTTT recipe




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Proven High Quality RSS Feed Aggregators

RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them.

These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time.

With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage.

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Social Media Feeds into Munchausen by Proxy

Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy.

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25 Ways to Grow Your Social Media Presence

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

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7 Social Media Security Tips To Protect Your Business

Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues.

Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization.

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How to Truncate RSS Feeds in WordPress

Always willing to help out a fellow blogger, I gladly pass along the information. But then gee golly one morning bells and whistles went off! Why don’t I create a tutorial showing others how to truncate their posts?

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8 Best Conferences and Events for Entrepreneurs in 2015

For all the entrepreneurs who are running or launching a startup business, now it is the time for you to think strategically about new business opportunities or joint ventures for next year. Scheduling some time to attend conferences and business events with inspirational figures or likeminded professionals is always a smart move.

With countless numbers of conferences and events out there, BusinessVibes helps you to shortlist these 10 best and most recommended conferences and events for entrepreneurs to attend in 2015:

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How to Properly Use Social Media to Fit Your Business Strategy

In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.

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How to Separate the Personal and Professional on Social Media

n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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Content Curation – SEO Best Practices

Content Curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There is no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they are able to understand the benefits of curation done right.

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10 Tactics for Launching a Product Using Social Media

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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