ia Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro By prospero.murdoch.edu.au Published On :: Chitty, William Full Article
ia Integrated marketing communications / William Chitty ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
ia Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
ia Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton By prospero.murdoch.edu.au Published On :: Linton, Ian Full Article
ia Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
ia Introduction to marketing : theory and practice / Adrian Palmer By prospero.murdoch.edu.au Published On :: Palmer, Adrian, 1955- Full Article
ia The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
ia Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
ia Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
ia Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
ia Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
ia Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
ia Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
ia Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
ia Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
ia Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
ia Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
ia Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
ia Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
ia International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
ia Marketing / William M. Pride, O.C. Ferrell By prospero.murdoch.edu.au Published On :: Pride, William M., 1942- Full Article
ia A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
ia Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
ia Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
ia Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
ia Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
ia Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
ia International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
ia International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
ia Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
ia Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
ia An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
ia The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
ia Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
ia Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
ia Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
ia Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
ia Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
ia Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
ia Social media and mobile marketing strategy / Randi Priluck By prospero.murdoch.edu.au Published On :: Priluck, Randi, author Full Article
ia Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
ia Service design : 250 essential methods / Robert Curedale By prospero.murdoch.edu.au Published On :: Curedale, Robert, author Full Article
ia Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Full Article
ia Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G., author Full Article
ia Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton By prospero.murdoch.edu.au Published On :: Atherton, Julie (Business strategist), author Full Article
ia Social media marketing / Tracy L. Tuten & Michael R. Solomon By prospero.murdoch.edu.au Published On :: Tuten, Tracy L., 1967- author Full Article
ia Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
ia Partial or Full RSS Feeds? By www.rss-specifications.com Published On :: Tue, 4 Feb 2014 09:00:00 -0500 It seems the opinions are mixed on partial versus full RSS feeds. Full feeds give the recipients complete access to what a blogger has published, with the convenience of never having to visit the actual blog. This can be a problem for the blogger, especially if they were hoping to gain more page views from their RSS feed. complete article Full Article
ia Crowd Sourcing and Social Media By www.rss-specifications.com Published On :: Fri, 7 Feb 2014 09:00:00 -0500 It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks Crowd Sourcing and Social Media Full Article
ia Social Media Making You Stupid By www.rss-specifications.com Published On :: Tue, 25 Feb 2014 09:00:00 -0500 Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb? That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider? complete article Full Article
