Latest ia news

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

By library.mit.edu
Published On :: Sun, 24 Dec 2017 06:40:37 EST

Dewey Library - HF5415.32.C658673 2017

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Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

By library.mit.edu
Published On :: Sun, 31 Dec 2017 06:29:12 EST

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Order at the bazaar: power and trade in Central Asia / Regine A. Spector

By library.mit.edu
Published On :: Sun, 7 Jan 2018 06:32:08 EST

Rotch Library - HF5475.K982 B57 2017

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Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

By library.mit.edu
Published On :: Sun, 4 Mar 2018 06:42:19 EST

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The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

By library.mit.edu
Published On :: Sun, 11 Mar 2018 06:44:57 EDT

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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

By library.mit.edu
Published On :: Sun, 1 Apr 2018 06:28:33 EDT

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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

By library.mit.edu
Published On :: Sun, 29 Apr 2018 06:26:49 EDT

Rotch Library - HF5430.6.L29 D38 2016

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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

By library.mit.edu
Published On :: Sun, 29 Apr 2018 06:26:49 EDT

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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

By library.mit.edu
Published On :: Sun, 6 May 2018 06:26:01 EDT

Dewey Library - HF5415.H74155 2017

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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

By library.mit.edu
Published On :: Sun, 21 Oct 2018 07:07:44 EDT

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Social media management: persuasion in networked culture / Ben Shields

By library.mit.edu
Published On :: Sun, 11 Nov 2018 07:06:37 EST

Dewey Library - HF5415.1265.S5334 2017

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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

By library.mit.edu
Published On :: Sun, 23 Dec 2018 11:29:19 EST

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

By library.mit.edu
Published On :: Sun, 6 Jan 2019 11:32:48 EST

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Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

By library.mit.edu
Published On :: Sun, 6 Jan 2019 11:32:48 EST

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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

By library.mit.edu
Published On :: Sun, 6 Jan 2019 11:32:48 EST

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Designing luxury brands: the science of pleasing customers' senses / Diana Derval

By library.mit.edu
Published On :: Sun, 13 Jan 2019 11:21:18 EST

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Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

By library.mit.edu
Published On :: Sun, 20 Jan 2019 11:12:50 EST

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Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

By library.mit.edu
Published On :: Sun, 20 Jan 2019 11:12:50 EST

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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

By library.mit.edu
Published On :: Sun, 20 Jan 2019 11:12:50 EST

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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

By library.mit.edu
Published On :: Sun, 20 Jan 2019 11:12:50 EST

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Selling out: the gay and lesbian movement goes to market.

By library.mit.edu
Published On :: Sun, 10 Feb 2019 11:31:12 EST

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Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

By library.mit.edu
Published On :: Sun, 24 Mar 2019 07:14:26 EDT

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

By library.mit.edu
Published On :: Sun, 31 Mar 2019 07:11:50 EDT

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

By library.mit.edu
Published On :: Sun, 19 May 2019 07:03:34 EDT

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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

By library.mit.edu
Published On :: Sun, 4 Aug 2019 08:43:47 EDT

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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

By library.mit.edu
Published On :: Sun, 11 Aug 2019 08:44:18 EDT

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Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

By library.mit.edu
Published On :: Sun, 18 Aug 2019 08:43:23 EDT

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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

By library.mit.edu
Published On :: Sun, 18 Aug 2019 08:43:23 EDT

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China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

By library.mit.edu
Published On :: Sun, 13 Oct 2019 07:16:20 EDT

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Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

By library.mit.edu
Published On :: Sun, 22 Dec 2019 07:22:34 EST

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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

By library.mit.edu
Published On :: Sun, 12 Jan 2020 07:33:23 EST

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The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:11:38 EST

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Retail isn't dead: innovative strategies for brick and mortar retail success / Matthias Spanke

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:11:38 EST

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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

By library.mit.edu
Published On :: Sun, 15 Mar 2020 07:21:23 EDT

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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

By library.mit.edu
Published On :: Sun, 5 Apr 2020 07:06:50 EDT

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Event marketing in the context of higher education marketing and digital environments Florian Neus

By library.mit.edu
Published On :: Sun, 12 Apr 2020 08:32:53 EDT

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Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López

By library.mit.edu
Published On :: Sun, 26 Apr 2020 07:59:18 EDT

Dewey Library - HF5718.T43 2019

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