Marketing scams have been around for years. The best ones are those that become accepted as the norm — bottled water anyone? The last 20 years, however, has given rise to a new type of online scam and no acronym in the online business world conjures up images of snake oil salesmen quite like SEO.

You’re not alone in being contacted by services claiming they will get your business website to the top of Google within a month. We get them almost daily. It’s frustrating, especially for those of us that are passionate about providing a high-quality SEO service.

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RSS is the standard for the syndication of published content across the open web. For law firms, RSS is how their content reaches many readers, especially their blog content.

But of late, I am finding many law firms not using RSS in publishing, even in their blogs.

Other firms have their RSS feeds set up incorrectly. All of their blogs in one RSS feed so users receive content they do not want. RSS feeds kicking out some content, but missing other content – almost like a magazine with blank packages here and there.

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Enterprise marketers face more challenges than ever in executing their customer-driven, high-ROI strategies. When customers search nowadays, they are looking for more complete and more specific answers provided for their queries: whether they are searching on a smartphone, looking for results specific to their city, or keeping up with the news of the minute. And Google is constantly improving how it delivers those results.

Conductors goal is to make sure the marketing team has all of the data and insights, features, and reporting capabilities customer need—so marketers can deliver for their customers and achieve above and beyond their goals.

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A lot of business owners think SEO--search engine optimization, or the art of promoting your content on search engines without paying for it--and keywords are something you can sprinkle onto a website like magical fairy dust after it is built. Unfortunately, that is just not the case. To rank on Google, search engine optimization needs to be more than an afterthought—SEO needs to be built right into your website’s structure.

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Every time you like, comment, and share anything on Facebook, you're creating valuable data. So, what if you could get paid for it?

Blockchain-based social networks like Steemit and PermissionIO are already doing that.

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Tip:
A good social media manager will be able to adapt to your brand’s voice and understand how to connect with your ideal audience on social media.

Is this person capable of managing multiple channels?
If you want your business to make a big splash on multiple social media channels, you will need a social media manager who can juggle multiple different accounts. An effective social media manager will not rely just on a sharp memory and good multitasking skills; this person should be familiar with the tools that will make his or her social media management more productive.

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There are very few industries these days that change as quickly as social media. Every new discovery or algorithm update has the potential to shape the future of how we connect with each other and our clients. This past year has been an exceptionally tumultuous one for social media networks, even for an ever-changing industry. We have seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. It’s bound to have a major effect on how brands will connect with their customers through social media in the future.

As we wrap up the year, lets take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019.

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Mozilla to kill off RSS features in Firefox because they're hardly used and would take too much effort to modernize.

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Social media can be intimidating, especially for more private individuals. But if your business does not have a social presence, it can actually hurt your reputation and hinder your growth.

While you must manage them carefully, your social media accounts give you the power to engage directly with customers and build your personal brand while promoting your business. Below, 10 members of Young Entrepreneur Council share their social media suggestions for introverted business owners.

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Entrepreneurs who are cheating taxes with online stores, beware: The IRS is looking for new ways to catch suspected tax cheats over social media.

Specifically, the IRS wants a new tool to help it check public social media feeds and websites for details on people already suspected of not complying with the tax code, the tax-collecting agency said in a Dec. 18 request for information from vendors.

Social media could provide investigators with a treasure trove of data, showing where taxpayers live, what they drive and what they are selling online. That data could be useful to the IRS as it tries to catch people cheating on their taxes — if the agency can figure out how to collect and use it without running afoul of its own internal rules.

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One of the main reasons RSS is so beloved of news gatherers is that it catches everything a site publishes—not just the articles that have proved popular with other users, not just the articles from today, not just the articles that happened to be tweeted out while you were actually staring at Twitter. Everything.

In our age of information overload that might seem like a bad idea, but RSS also cuts out everything you don’t want to hear about.

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Hootsuite, the master of everything social, has released a report detailing its predictions for the future of social media trends in 2019, and it is a must-read. After surveying thousands of customers and consulting with several top-notch market research firms, Hootsuite has distilled some crucial information and understanding for every business owner, large and small.

The information they reviewed covers just about anything and everything one could think to ask about when it comes to social media, from the best way to channel customer service to big-picture ideas for customer relations overall. The top social media trends for 2019, then, can be understood very specifically, and very broadly.

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The modern web contains no shortage of horrors, from ubiquitous ad trackers to all-consuming platforms to YouTube comments, generally. Unfortunately, there is no panacea for what ails this internet we have built. But anyone weary of black-box algorithms controlling what you see online at least has a respite, one that's been there all along but has often gone ignored. Tired of Twitter? Facebook fatigued? It's time to head back to RSS.

For many of you, that means finding a replacement for Digg Reader, which went the way of the ghost this month.

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Firefox maker Mozilla will kill off support for RSS and Atom feeds in this December's release of Firefox 64.

Along with dropping RSS and Atom syndicated-feed support, Firefox 64 will no longer contain the Live Bookmarks feature for subscribing to RSS feeds, nor the feed-preview feature.

Instead of maintaining built-in RSS support, Mozilla believes users should install RSS-reader Firefox add-ons.

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Amazon is now letting anyone create and publish Alexa skills into the Alexa skills store. Amazon first made it easy to create custom skills last year with its Alexa Skill Blueprints program, and it’s taking those custom responses and allowing them to be published in the store for everyone to download and use. There are currently more than 80,000 existing Alexa skills in the store, but todays announcement means the store will be growing significantly with user-generated custom skills.

Amazon is primarily aiming this new functionality at content creators, businesses, brands, and other organizations. Publications, local sports teams, YouTubers, and others will all be able to broadcast their latest updates by simply adding a recorded audio feed URL to a blueprint skill directly and then publishing it on the store.

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As social medias influence over politics and elections has risen, so too has our collective anxiety about it. Over the last three years in particular, the use of megaplatforms like Facebook and Twitter as vectors for misinformation has been the subject of congressional hearings and not a few columns on the websites of some of our finer magazines. And as we gear up for elections in 2019 — and, assuming we make it through this year, in 2020 — the anxiety is gearing up, too. On Monday, in anticipation of the European Parliamentary elections in May, the Mozilla Foundation, an influential internet-advocacy non-profit, released an open letter to Facebook, co-signed by 32 civil rights and transparency groups, demanding that the social network implement measures designed to increase transparency, facilitate research, and combat misinformation.

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Google is set to begin deleting data from its beleaguered social network, Google+ in April, but before that happens, the Internet Archive and the ArchiveTeam say that they are working to preserve public posts on the platform before they vanish forever.

In a post on Reddit, the sites announced that they had begun their efforts to archive the posts using scripts to capture and back up the data in an effort to preserve it. The teams say that their efforts will only encompass posts that are currently available to the public: they won’t be able to back up posts that are marked private or deleted.

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Social media plays a vital role in our daily life. Websites like Facebook, Twitter, and Instagram are the most common social channels used to connect with our loved ones. With over 2.77 billion social media users today, such social media websites make a perfect platform for identity thefts. With huge user database of private information, it is the responsibility of social media platforms to keep personal information safe.

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Turn on the news, scroll through Twitter or chat with a friend these days, and you are likely to hear about yet another brand or individual suffering yet another social media-induced crisis of some kind.

It seems that every day, every hour, theres some other social media disaster. Does this mean that brands are suddenly behaving more poorly, or is this the state of how we live now?

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RSS or news feeds are one way to keep up on what’s happening in the industry. Here are some tips to get the most out of them.

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RSS Feeds for StreamingMedia.com

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RSS Feeds for Engineers.

We hope that Electronic Design is a regular stop for keeping track of the electronics industry, but we’re only one of thousands of sources available through the internet. Keeping up to date with all of the latest news and information is impossible these days, even with tools like Twitter, Facebook, or other social-media platforms. Staying abreast of content by visiting websites is next to impossible when done individually. RSS feeds are one way to deal with the massive amount of information created daily.

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Perhaps the most remarkable but little-remembered story of Facebooks rise to social behemoth is that from 2009 to 2012 it was actually a democracy. Facebook’s users could vocalize the issues affecting them the most and issues that attracted sufficient number of users could actually be placed to a formal vote, with the results legally binding on Facebook itself. While the reality was slightly less utopian, with limits on the kinds of issues that could be brought to a vote, the process was overall a genuine form of democratic representation by Facebook’s users in the sites governance.

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If you vote/SMS for reality shows, please note that you are part of a business strategy.

Australia. Parliament. Senate. Procedure Committee, author, issuing body

Australia

Australian National Audit Office, author

Kefford, Glenn, author

Arruzza, Cinzia, author

Australia. Parliament. Senate. Finance and Public Administration References Committee, author, issuing body

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