9

Shafali Verma pads up as Pepsi 'swag star'

16-year-old top-ranked T20I woman player becomes one of beverage company's youngest brand endorsers. The deal is inexpensive since Verma has just begun her career. If she continues to perform, PepsiCo will look at renewing it and taking it forward.




9

Indian sports sponsorship crosses Rs 9,000 crore mark in 2019: GroupM ESP

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.




9

Severely impacted by Covid-19, OOH industry appeal for financial relief

Highlighting the industry’s pro-active role in reinforcing critical public messaging in its plea to the government, IOAA has recommended a few measures to ease the financial burden on the Indian OOH industry.




9

O*NET-SOC 2019 taxonomy paper and crosswalks

With the release by the Office of Management and Budget of an updated Standard Occupational Classification (2018 SOC), the O*NET Program is moving forward with the transition to this new SOC standard. The technical report Updating the O*NET-SOC Taxonomy: Incorporating the 2018 SOC Structure describes the new O*NET-SOC 2019 taxonomy based on the 2018 SOC. The report summarizes code, title, and definition changes and the overall relationship between the 2018 SOC and the O*NET-SOC 2019 taxonomies.

To help with the transition to the new structure, related crosswalks are now available: Crosswalk O*NET-SOC 2019 to 2018 SOC, Crosswalk O*NET-SOC 2010 to O*NET-SOC 2019 and Crosswalk O*NET-SOC 2010 to 2018 SOC.

For more information, including an interactive summary graphic, a variety of occupational listings, and additional transition plans, visit O*NET Resource Center–O*NET-SOC Taxonomy.




9

You've Got This!: The Life-changing Power of Trusting Yourself


 

A masterclass to build self-trust, beat self-doubt and make your boldest aspirations a reality.

Does fear hold you back? We all have moments when we succumb to doubt and let our fears call the shots. Each time they do, we limit our lives. It’s why learning to trust in ourselves is crucial to rising above our biggest challenges and enjoying true happiness and success — in our careers, relationships, leadership and life. 



Read More...




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