si Brand esSense : using sense, symbol and story to design brand identity / Neil Gains By prospero.murdoch.edu.au Published On :: Gains, Neil Full Article
si Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
si The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
si Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
si Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
si Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
si Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
si International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
si Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
si The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
si Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
si Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
si Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
si E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver By prospero.murdoch.edu.au Published On :: Laudon, Kenneth C., 1944- author Full Article
si Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
si The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
si Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
si Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
si Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
si Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
si Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
si Service design : 250 essential methods / Robert Curedale By prospero.murdoch.edu.au Published On :: Curedale, Robert, author Full Article
si Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
si Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
si Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd By prospero.murdoch.edu.au Published On :: Hooley, Graham J., author Full Article
si An introduction to service design : designing the invisible / by Lara Penin By prospero.murdoch.edu.au Published On :: Penin, Lara, author Full Article
si Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
si Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
si SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
si 3 Ways to Get Business Recognition on Social Media By www.rss-specifications.com Published On :: Wed, 1 Oct 2014 09:00:00 -0400 In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession. While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands. If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability? complete article Full Article
si 7 Social Media Security Tips To Protect Your Business By www.rss-specifications.com Published On :: Fri, 3 Oct 2014 09:00:00 -0400 Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues. Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization. complete article Full Article
si Google RSS death creates $1.3M business By www.rss-specifications.com Published On :: Mon, 6 Oct 2014 09:00:00 -0400 Because Feedly sold life-time memberships for a short period last year to the first 5,000 customers, the number of Pro users on a monthly or annual subscription is probably close to 30,000. At $45 each, that is revenue of $1.35 million each year. complete article Full Article
si Benefits of RSS on a Website By www.rss-specifications.com Published On :: Tue, 7 Oct 2014 09:00:00 -0400 From a viewers perspective, an RSS nourish is a fantastic way to keep up with present details from a particular person, company, or company - and deciding upon up is all that is needed. Details are provided by RSS up-dates, which are available in many ways and on many gadgets, offering quickly obtainable details otherwise skipped through RSS up-dates. complete article Full Article
si Why You Should Automate Menial Social Media Activity by Using IFTTT By www.rss-specifications.com Published On :: Wed, 5 Nov 2014 09:00:00 -0500 The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks. complete article Full Article
si XML Sitemaps Or RSS Feeds? Google Says Use Both For Optimal Crawling By www.rss-specifications.com Published On :: Wed, 28 Jan 2015 09:00:00 -0500 For optimal crawling, we recommend using both XML sitemaps and RSS feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs. complete article Full Article
si How to Properly Use Social Media to Fit Your Business Strategy By www.rss-specifications.com Published On :: Fri, 30 Jan 2015 09:00:00 -0500 In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business. complete article Full Article
si 8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed By www.rss-specifications.com Published On :: Thu, 5 Feb 2015 09:00:00 -0500 According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing. complete article Full Article
si When Crisis Strikes By www.rss-specifications.com Published On :: Mon, 23 Feb 2015 09:00:00 -0500 We have all seen the tragedies that have struck a little too close to home. Be they humans' doing or the acts of mother nature, they are jarring at best, in part because they so often feel as though they are beyond our control. While we certainly can not prevent all tragedies, or even predict them, the way we react to such events can be powerfully influential. When crisis strikes, here are some things you can do to help yourself and those around you: When Crisis Strikes Full Article
si Creative Podcasting For Businesses By www.rss-specifications.com Published On :: Fri, 6 Mar 2015 09:00:00 -0500 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... Creative Podcasting for Businesses Full Article
si How to Separate the Personal and Professional on Social Media By www.rss-specifications.com Published On :: Fri, 10 Apr 2015 09:00:04 -0400 n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using. Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information. complete article Full Article
si How Your Small Business Can Use Social Media to Boost Sales By www.rss-specifications.com Published On :: Mon, 13 Apr 2015 09:00:00 -0400 In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button. complete article Full Article
si The Importance of XML Sitemaps By www.rss-specifications.com Published On :: Fri, 17 Apr 2015 09:00:00 -0400 In the early days of search engines, I was not much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites. XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster. For content publishers, it has become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda. complete article Full Article
si 10 Tactics for Launching a Product Using Social Media By www.rss-specifications.com Published On :: Mon, 20 Apr 2015 09:00:00 -0400 The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand. complete article Full Article
si XML or RSS Feed Sitemaps By www.rss-specifications.com Published On :: Mon, 25 May 2015 09:00:00 -0400 When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Googles answer? Use both. complete article Full Article
si 5 Ways to Maintain Brand Cohesion By www.rss-specifications.com Published On :: Wed, 10 Jun 2015 09:00:00 -0400 Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive. complete article Full Article
si 25 Social Media Channels You Are Probably Not Using Now By www.rss-specifications.com Published On :: Tue, 30 Jun 2015 09:00:00 -0400 Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine. However, these are just a drop in the bucket when it comes to all of the social media channels out there. complete article Full Article
si Really Simple Suggestions RSS By www.rss-specifications.com Published On :: Fri, 24 Jul 2015 09:00:00 -0400 Real Simple Syndication (RSS), has stayed basically static since its creation more than 15 years ago. It is time for a facelift. complete article Full Article
si Newsify Comes to Apple Watch By www.rss-specifications.com Published On :: Wed, 5 Aug 2015 09:00:00 -0400 Through its latest update, Newsify has been enhanced with its very own companion app for Apple Watch. The extension lets you quickly access the latest articles from your feeds right on your wrist, with indications for unread items and time since last sync. complete article Full Article
si 5 Reasons Why Social Media Buttons Hurt Nonprofit Websites By www.rss-specifications.com Published On :: Wed, 7 Oct 2015 09:00:00 -0400 That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders. But is your website header or sidebar the best place to show that off? Here are five reasons why having social media buttons on your nonprofits website might do more harm than good: 1) They send visitors away from your website Full Article
si XML Sitemaps Or RSS Feeds, Atom Feeds? Google Says Use Both For Optimal Crawling By www.rss-specifications.com Published On :: Mon, 2 Nov 2015 09:00:58 -0400 When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds. Googles answer? Use both. For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs. complete article Full Article