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Brand esSense : using sense, symbol and story to design brand identity / Neil Gains

Gains, Neil




si

Get bold : using social media to create a new type of social business / Sandy Carter

Carter, Sandy, 1963-




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors]




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Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell

Bell, David R. (David Richard)




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Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Mooij, Marieke K. de, 1943-




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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford

Fletcher, Richard, 1940- author




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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne

Walker, Orville C., author




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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

Laudon, Kenneth C., 1944- author




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

Rappaport, Stephen D., 1952-




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins

Walker, Orville C




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd

Hooley, Graham J., author




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An introduction to service design : designing the invisible / by Lara Penin

Penin, Lara, author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

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SiriusXM Just Made Podcasts and Other Music Services More Relevant

With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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3 Ways to Get Business Recognition on Social Media

In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession.

While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.

If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability?

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7 Social Media Security Tips To Protect Your Business

Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues.

Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization.

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Google RSS death creates $1.3M business

Because Feedly sold life-time memberships for a short period last year to the first 5,000 customers, the number of Pro users on a monthly or annual subscription is probably close to 30,000. At $45 each, that is revenue of $1.35 million each year.

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Benefits of RSS on a Website

From a viewers perspective, an RSS nourish is a fantastic way to keep up with present details from a particular person, company, or company - and deciding upon up is all that is needed. Details are provided by RSS up-dates, which are available in many ways and on many gadgets, offering quickly obtainable details otherwise skipped through RSS up-dates.

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Why You Should Automate Menial Social Media Activity by Using IFTTT

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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XML Sitemaps Or RSS Feeds? Google Says Use Both For Optimal Crawling

For optimal crawling, we recommend using both XML sitemaps and RSS feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

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How to Properly Use Social Media to Fit Your Business Strategy

In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license. Personal Facebook profiles, LinkedIn accounts, and Twitter handles are common among students and professionals alike. However, frequently updating your Pinterest boards does not necessarily equip you with the tools and experience that you need when crafting a social media strategy for your budding business.

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8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing.

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When Crisis Strikes

We have all seen the tragedies that have struck a little too close to home. Be they humans' doing or the acts of mother nature, they are jarring at best, in part because they so often feel as though they are beyond our control. While we certainly can not prevent all tragedies, or even predict them, the way we react to such events can be powerfully influential. When crisis strikes, here are some things you can do to help yourself and those around you:

When Crisis Strikes




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Creative Podcasting For Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




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How to Separate the Personal and Professional on Social Media

n a recent research study, we spoke with dozens of professionals about their use of social media, and were struck by the variety of approaches they are using.

Some professionals, we found, still manage to avoid social media altogether. But most see that as unrealistic in many occupations, and are unwilling to be deprived of the advantages social media affords in terms of connecting to people and collecting information.

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How Your Small Business Can Use Social Media to Boost Sales

In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button.

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The Importance of XML Sitemaps

In the early days of search engines, I was not much of a believer in XML sitemaps. But over time, I began to see first hand how they can benefit websites.

XML sitemaps serve as a way to communicate directly with the search engines, alerting them to new or changed content very quickly and helping to ensure that the content is indexed faster.

For content publishers, it has become critical to help Google specifically understand if your site is the original publisher of content. Why? Panda.

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10 Tactics for Launching a Product Using Social Media

The new launch landscape levels the playing field for brands of all sizes and industries when reaching consumers–yet the ability for consumers to share their opinions freely on social media can provide huge hurdles for brand messaging. Consumers can quickly activate other like-minded consumers to rev up the online discussion to a level anywhere from highly positive to tanking a brand.

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XML or RSS Feed Sitemaps

When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

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5 Ways to Maintain Brand Cohesion

Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive.

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25 Social Media Channels You Are Probably Not Using Now

Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine.  However, these are just a drop in the bucket when it comes to all of the social media channels out there.

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Really Simple Suggestions RSS

Real Simple Syndication (RSS), has stayed basically static since its creation more than 15 years ago. It is time for a facelift.

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Newsify Comes to Apple Watch

Through its latest update, Newsify has been enhanced with its very own companion app for Apple Watch. The extension lets you quickly access the latest articles from your feeds right on your wrist, with indications for unread items and time since last sync.

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5 Reasons Why Social Media Buttons Hurt Nonprofit Websites

That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders.

But is your website header or sidebar the best place to show that off?

Here are five reasons why having social media buttons on your nonprofits website might do more harm than good:

1) They send visitors away from your website




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XML Sitemaps Or RSS Feeds, Atom Feeds? Google Says Use Both For Optimal Crawling

When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

complete article