We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

Will partnerships such as these be the norm in the digital entertainment market in India?

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

This is how Anuj Khanna Sohum of Affle spends his free time

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

The most interesting part of this disruptive market is that as consumers’ media consumption habits are evolving, brands are seeking better technology to target them with relevant content and occasions.

The Myntra Extended Network Through Store Activation (MENSA), a kirana model, allows local business owners to earn by assisting in deliveries.

The chain will be shutting 300-350 stores as part of its global business overhaul.

Indian tea brands want a piece of this steaming hot business.

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.

I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.

A look at how some companies in India are ambling towards sustainable packaging and products.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

The Argentina national team jersey signed by Diego Maradona is being raffled to those who have given donations in an initiative that has collected hygiene products, masks and around 100 kilograms of...

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief...

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...

Apple on Friday said it will begin gradually reopening its retail shops in the US next week, taking pandemic precautions such as making sure everyone in them wears masks.

Zoom has gained immense popularity in India despite the government warning against it, and advising users to opt for other alternatives. According to app intelligence firm Sensor Tower, India...

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...

Facebook.com gets more streamlined when it comes to navigation, enabling easier discovery of videos, games, and even Groups.