of

Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




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Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




of

Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

Online Resource




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




of

Designing luxury brands: the science of pleasing customers' senses / Diana Derval

Online Resource




of

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




of

Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




of

The Other Half of Gender: Men's Issues in Development.

Online Resource




of

Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




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Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




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A dictionary of marketing / Charles Doyle

Online Resource




of

Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

Online Resource




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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

Online Resource




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The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

Dewey Library - HF5415.32.C643 2019




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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

Online Resource




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

Online Resource




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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




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Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

Online Resource




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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

Online Resource




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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

Online Resource




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From behind the desk to the front of the stage: how to enhance your presentation skills / David Worsfold

Dewey Library - HF5718.22.W674 2019




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HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

Online Resource




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Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

Dewey Library - HF5734.5.H55 2017




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Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

Online Resource




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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Influencer marketing for brands: what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin

Online Resource




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

Online Resource




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The age of surveillance capitalism: the fight for a human future at the new frontier of power / Shoshana Zuboff

Dewey Library - HF5415.32.Z83 2019




of

Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




of

Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

Dewey Library - HF5415.32.H367 2019




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Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

Online Resource




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The business of words: wordsmiths, linguists, and other language workers / edited by Crispin Thurlow

Dewey Library - HF5821.5.B87 2020




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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

Online Resource




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Engagement of intercultural project customers: a relational model / Patrick Lückmann

Online Resource




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The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

Online Resource




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Event marketing in the context of higher education marketing and digital environments Florian Neus

Online Resource




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The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others]

Online Resource




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[ASAP] Enhancing Delta <italic toggle="yes">E</italic> Effect at High Temperatures of Galfenol/Ti/Single-Crystal Diamond Resonators for Magnetic Sensing

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06593




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[ASAP] Atomic Layer Deposition of Ge<italic toggle="yes"><sub>x</sub></italic>Se<sub>1–<italic toggle="yes">x</italic></sub> Thin Films for Endurable Ovonic Threshold Selectors with a Low

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03747




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[ASAP] A Nanostructured Gold/Graphene Microfluidic Device for Direct and Plasmonic-Assisted Impedimetric Detection of Bacteria

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02654




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[ASAP] Imparting Boron Nanosheets with Ambient Stability through Methyl Group Functionalization for Mechanistic Investigation of Their Lithiation Process

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05236




of

[ASAP] Delignification and Ionic Liquid Treatment of Wood toward Multifunctional High-Performance Structural Materials

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c02221




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[ASAP] Structural Phase Transition of Multilayer VSe<sub>2</sub>

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04449




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[ASAP] Exploring the Parameter Space of <italic toggle="yes">p</italic>-Cresyl Sulfate Adsorption in Metal–Organic Frameworks

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04203