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PIX: Mandana glams up for a red carpet

The digital platform Zee5 completed two years, and threw an anniversary party for its stars.





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From Main Street to mall: the rise and fall of the American department store / Vicki Howard

Dewey Library - HF5465.U5 H69 2015




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Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari

Dewey Library - HF5415.55.C86 2015




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Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

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The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard

Rotch Library - HF5429.6.G7 H86 2017




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Marketing and customer loyalty: the extra step approach / Mauro Cavallone

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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

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Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

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Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

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Simply said: communicating better at work and beyond / Jay Sullivan

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Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




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Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

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Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




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Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

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Navigating the organizational landscape / Lois Kelly and Carmen Medina

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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

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J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

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Escaping the build trap: how effective product management creates real value / Melissa Perri

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Wake up Your Call Center: Humanize Your Interaction Hub.

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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

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Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

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Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

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Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

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