Look the part You may be trembling inside, but you want to appear strong and in control. How can you communicate confidence that you may or may not be feeling? Try following these simple tips.

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For small and local businesses, it can be hard to stand out against larger nationwide brands. However, content marketing can help your small business attract attention, and for relevant niches in your industry, too.

Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish a place as a trusted leader in the industry.

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Joe Spencer has seen plenty of booms and busts in his hometown of Detroit over the years running his small business, Louisiana Creole Gumbo since 1983. He watched as the auto industry imploded and housing collapsed, and he grit his teeth through the subsequent recession.

But these days, things are looking up for his resilient restaurant, famous for its gumbo served five ways. It hit $1.2 million in sales last year, leading him to open a second location.

Now one thing is on his mind: How Donald Trump stands to impact the economy, and what might that mean for endeavors like his around the country.

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Our never-ending quest towards self-improvement is a long journey of small steps. Small habits we repeat day after day, week after week, year after year. Small habits that have turned us into who we are today can also determine who we will become in the future. Below are 7 Power Habits of some of the greatest human beings to ever live.

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Once upon a time, in a land far, far away – in Internet terms that’s about 10 years ago – a small business owner did not have to worry too much about macro-economics. Well, that was a nice trip down Memory Lane.

Today, Main Street business owners have to operate every day in their micro-economy, while keeping an eye on what is happening at the macro level. Alas, macro-economics is not easy to get your head around when your highest priority on Monday morning is to cover payroll on Friday.

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Whenever we create digital content, we reference other web pages, either for further reading or to give a credit. In most cases, we link out in order to create better content and provide the reader with more information on the subject.

But did you know that links can provide further value for your business? If you approach it strategically, linking out can actually bring leads and business contacts.

How to Link From Your Content to Build Leads and Connections

After five straight months of declining or flat readings in small business optimism, Julys update from the NFIB showed a big turnaround. With economists expecting the headline index to come in at a level of 103.5, the actual reading came in at 105.2. This puts the index back within a point of its cycle high and indicates that despite a lack of progress in DC, small business owners are seeing improved conditions on the ground.

Small Business Confidence Bounces Back

Sixty-nine percent of small business owners have zero to little confidence they will be able to retire comfortably, Paychex found in a survey.

Thirty percent said they were somewhat confident, 21% said they were not at all confident, and 18% fall between somewhat confident and not at all confidentȒadding up to a total of 69%. Only 20% said they were very confident they will have enough money to retire comfortably.

Asked what could help improve their situation, 68% said being able to save more. Other ways they would like to receive financial help were assistance in converting a portfolio balance into monthly income, cited by 10%; guidance on investments and the appropriate savings rate, also cited by 10%; and retirement tools to cover a wide range of expenses, including health care, cited by 8%. Fifteen percent said that nothing would help them feel more confident about retirement.

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As a small business owner or self-employed individual, you may need to enter into a business contract. A business contract is a legal agreement between you and another party, and may be used in situations where services are rendered for a fee or specific duties are required to be performed. To be legally valid, a contract must contain several key elements.

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The Payment Card Industry Data Security Standard (PCI DSS) is a set of security standards, designed to ensure businesses which accept and process credit and debit card information, do so in a safe and secure environment.

No matter what industry you operate in or what size business you have, if you accept card payments and process, transmit and store cardholder data, you must host your data securely with a hosting provider that is PCI compliant.

The PCI security Standards Council was formed in 2006 by the five major credit card brands — American Express, Visa, MasterCard, Japanese Credit Bureau (JCB) and Discover. While each credit card brand has its own compliance programs, the PCI standards are the foundation for all of them.

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It is not a one-time undertaking but an ongoing process that must be revisited throughout the life of any business. In fact, nearly half of all CEOs launch a company reorganization during their first two years on the job.

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These days, content marketing is considered a crucial aspect of any company's advertising efforts. Yet, for a new startup with a limited budget, trying to find a way to craft compelling blogs, social media posts or infographics can seem overwhelming.

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It is easy to see why text messaging is the most-used data service across the world. We send and receive five times as many texts compared with the number of phone calls each day, according to mobile intelligence firm Informate.

A huge 90 percent of the time, a text is read within the first three minutes of receiving. Customers who receive texts from businesses tend to have a 40 percent higher conversion rate than those who do not. Small businesses could benefit from this consumer behaviour.

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A few rules of SEO, like publishing great content and providing a good user experience, are universal.

But not all websites thrive by using the exact same set of SEO guidelines.

News websites, in particular, place greater emphasis on certain elements than other types of sites.

Here are five best practices you should keep in mind to optimize your news site for search.

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Despite recent stock market turmoil, everywhere you looked this year someone was heralding the strength of the economy, which grew at 3.5 percent in the third quarter. However, not all economic growth favors small businesses, and some even detracts from it. The Inc. Entrepreneurship Index, which measures the quarterly health of the U.S. startup economy, currently sits at 83 out of 100 for the third quarter of 2018. This is down two points from the second quarter and a full nine points from the first quarter of 2017, when our Index peaked. Our indicator sees one factor in particular still dragging like an anchor on the startup economy: job growth.

Even though overall economic conditions have been largely favorable, small businesses have hit a growth ceiling as larger companies--bolstered by generally strong market conditions, favorable tax policies, support from local governments, and easing federal regulations--have been gobbling up talent. This is why, for the past year, the Index has shown a startup economy that is strong but slowing.

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On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate whether, say, revenue rises or not.

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I am pleased to bring you my top five tricks for disconnecting – and at least temporarily escaping the job stress.

1. Make the business case.

Taking time to recharge is not just good for your mental and physical health -- it is the smart thing to do for your business. Studies have shown that increased stress leads to reduced productivity, while decreased stress levels lead to increased productivity.

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As your small business grows, it will eventually become too big to run out of your home. With steady clients coming in or an expanding workforce of people you have hired, you probably don't want to keep conducting business in your basement or at your kitchen table.

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One of the main conclusions Brian Tracy has come to from his years of study is that self-confidence is key to what you can accomplish.

If you have a good amount of self-confidence you will be more likely to try more things. If you are constantly trying more things, that means you're likelier to accomplish more things, since success is often just a measurement of odds.

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Online security was a big topic in the past week.

Of course, news broke mid-week about the big Capital One data breach. And we talked about how you can deal with that as a small business owner and entrepreneur. There’s a good chance your data was compromised in the attack in some way so be sure to do a little digging to find out how you should respond but not overreact.

And that brings us to another bit of news we learned this week, and that’s how small business owners feel about their own cyber security.

In the 2019 SMB Cyberthreat Study from Keeper Security, we learned that nearly 2/3 of small business owners do not feel threatened by a cyber attack. However, that same survey found that 2/3 of small business owners have been victims of a cyber attack in some way.

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The start of a new year provides the perfect opportunity for business owners to set new goals and find unique ways to improve their operations. There are plenty of different options for your 2020 resolutions, from shoring up your finances to organizing your online presence. Here are some suggestions and tips from members of the online small business community.

Grow Your Savings with Money New Mindset
If one of your resolutions for 2020 is to save more money for your business, you may need to shift your mindset. So how can you look at things a bit differently in the new year? Jamie T. Wiseman of Miss Millennia Magazine explores a handful of mindset shifts in this post.

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Small business sentiment is on the rise to kick off 2020, with confidence nearing all-time highs, according to data from CNBC and SurveyMonkey. The CNBC/SurveyMonkey Small Business Confidence Index climbed two points in the first quarter, from 59 to 61, as concerns over trade policy impacts lessened, thanks to a trade deal with China and the signing of the USMCA. This is a sharp turnaround from the lows seen last summer as trade turmoil weighed on Main Street’s outlook.

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Many small businesses have shut their doors but the bills are still piling up. The Small Business Administration is launching a program to assist, but many lenders are voicing concerns about it, calling the S.B.A.s expectations unrealistic.

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Customers go through a journey before they commit to a purchase. As a small business owner, it is your duty to engage and interact with them until they do so. And when they do, you continue to nurture them so they become your brand’s advocates.

With content marketing, you can convert random online searchers to website visitors, make them a part of your tribe and drive more sales by consistently providing them with valuable information.

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

The survey shows that consumers have already been going out of their way to support small businesses. 86% of those surveyed say they have continued to support locally owned businesses during quarantine.

The research uncovers how consumers have been supporting local businesses during lockdown. For example, 77% said they have been participating in a virtual experience offered by a local business. 60% of consumers said they have been ordering more takeaways and deliveries from local restaurants.

The CEOs of Apple, Amazon, Google, and Facebook faced the House Judiciary Committee virtually today, where they fielded questions about whether their respective tech companies take advantage of their dominant positions in the market to enhance their bottom lines.

Spoiler: They all said they do not.

Rep. Cicilline said House Judiciary will publish a report on the Antitrust Subcommittees finding, which will propose solutions. but his hearing has made one fact clear to me: These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated and held accountable, he concluded.

How people usually do elevator pitches
Among those who put thought into their elevator pitches, there tends to be two basic formulas:

Formula A: Introduce oneself and the name of the company, then describe the product or service in the context of the customer or industry’s pain point. Then, at the end, make the ask.

Formula B: Identify the pain point before introducing oneself and the name of the company. Then describe the product or service, followed by the ask.

While I am adamant that the only hard and fast rule of communication is that there are no hard and fast rules, I favor Formula B. People are most likely to embrace a solution when it is provided within the context of a problem they care about solving. By starting with a pain point, the entrepreneur is speaking to what an uninformed audience cares about right away thus making sure that the first thing their audience hears has intrinsic value to them. This helps the audience become immediately invested in solving the problem, which helps the entrepreneur to build some momentum.

The face-covering business went from zero to crazy money in five months, with manufacturers pivoting production lines and brands seizing the moment to advertise.

1. Focus on the positive
2. Hit the reset button
3. Never give up
4. Network

Digital marketers often identify social media as one of the best forms of content marketing, but it can often feel like we’re just going through the motions. If the social media content isn’t attracting leads, what good is it? It’s likely you just need a quick boost in strategy to make sure your content is appealing to your target audience and getting inbound requests and messages.

In fact, 90 percent of social media users have used the platform to communicate directly with a business before. So if none of your customers or followers are reaching out to you, it’s a telltale sign that something should be changed. Ideally, you’ll post a picture or video with a robust caption that offers value and the floodgates will open: direct messages, likes, comments and queries should start coming (or even just trickling at first) in, proving that your content struck a chord and inspired action. Not there yet? Here are four ways to bolster your strategy to attract those leads.

1. Focus your content on interesting stories
2. Do a poll asking what type of content people want most
3. Host a Q & A on Facebook or Instagram Live
4. Make sure you have a call to action in every post

Pivoting has become one of those hot topics in mainstream business media. When an economic crisis arises, countless think pieces are written about how to pivot your business to respond to the external environment. But pivoting is a huge gamble, requiring deep resources and the ability to fail with minimal consequences (hence why the term is often associated with venture-backed startups). And, one must ask oneself if there’s even a solid reason to pivot.

As a small business owner, while you might feel pressure to look anywhere and everywhere to increase your top line, resist the urge to pivot. Instead, focus on your mission.  

Define your mission
In the college admissions space, disruption is something we are used to. While high-profile recruiting scandals and a renewed focus on racial inequities have dominated headlines recently, a larger cultural shift was quietly occurring.

With content marketing, small businesses use content in various formats to build stronger relationships with their customers, capture attention, improve engagement, and improve brand recognition. For small businesses, content marketing is a particularly cost effective marketing alternative that does not require a sizeable budget to run. In addition, content marketing delivers some of the highest overall Return on Investment (ROI) for every marketing dollar spent. And it is an integral part of a solid marketing strategy. This is because it helps to increase leads, generate more leads, get higher SEO rankings, and drive more traffic to your site.

Rae has posted a series of political stances that define a sort of moderate conservative manifesto. It hits everything from...

Sooner or later, I'll get around to writing a proper review, but for now I'll just suggest that you run...

(EMAILWIRE.COM, October 25, 2024 ) The global polysilicon market is projected to expand significantly, fueled by the rising demand for solar panels and electronic devices. With the photovoltaic segment dominating the market, polysilicon plays a vital role in solar energy production. Asia-Pacific...

(EMAILWIRE.COM, October 29, 2024 ) Global Synthetic Aggregates Market size is expected to grow at a CAGR of 3.7% throughout the forecast period, reaching nearly US$ 56.19 Bn. by 2030 Synthetic Aggregates Market overview Synthetic aggregates, also referred to as artificial aggregates or lightweight...

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(EMAILWIRE.COM, November 01, 2024 ) Automotive Microcontrollers Market is expected to reach US$ 22.93 Bn. by 2030, at a CAGR of 8.2% during the forecast period. The automotive microcontroller market is experiencing significant growth, driven by the increasing integration of electronics in vehicles....

(EMAILWIRE.COM, November 03, 2024 ) The Antimicrobial Susceptibility Testing Market is experiencing growth due to rising concerns over antibiotic resistance and infection control. AST systems help healthcare providers determine the most effective treatments for infections, improving patient outcomes....

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Prime Management Consultants Ltd leads the way as Aviation Consultants with a unique, diverse and practical approach to all matters affecting the aviation industry. Historically it’s key personnel and global team are selected with strong Aviation Management backgrounds.

Prime Cargo A/S Profilvej 4 6000 Kolding Denmark. Contact: Tel: +45 7632 1888 Fax: +45 7362 1889 primecargo@primecargo.com. 7200. Localtime: Kolding. 09-10-2021 02:20 Name Title Department Phone number Email address ; Camilla Mosch. Key Account Manager. eCommerce logistics +45 28598139 . camo@primecargo.com ...

The information available via this page is to support aircraft operators and their State Authorities ensure that RVSM monitoring targets are being achieved. For further information on the context of the information please visit the EURRMA homepage . Measurement period from 01 Jan 2021 to 01 Jan 2023 Last update: 08 Jan 2023

New York Comic Con 2018: Constantine: City of Demons At the 2018 New York Comic Con, DVDTalk’s Francis Rizzo III sat down with the cast and crew of the new feature-length animated film Constantine: City if Demons, due out...

Kelly Cercone is name you're likely unfamiliar with, but you have most assuredly admired her work. She's made her mark doing costume materials work on productions such as Westworld, American Horror Story, and Avengers: Infinity War/Endgame. Most recently, she's been...

Remarkably solid machine, and great fun to drive and own

Me, at the Grand Canyon, in my New Order t-shirt. 1989. I don’t have the shirt. I do have the hat. On Saturday, June 17, 1989 I saw the following bands play live in San Diego at SDSU. New Order Public Image Ltd The Sugarcubes De La Soul In my memory this was a Lollapalooza...

Just prior to the pandemic I bought a new car.

During the process of dealing with reams of forms—and the classic “Give me a minute and let me see what I can do for you by talking to my boss”—at some point or ten I had to provide my email address.

(You sometimes hear people say, “I thought we were promised flying cars by now.” I’ll be considerably more realistic and say, “I thought we would be able to buy cars over the internet by now.” Hyundai announced last year that it was partnering with Amazon to sell cars, and there is a page on Amazon for doing that except that you can’t quite yet. “Later,” it indicates. But even when it is operative you’re not going to have an Amazon Prime driver deliver your new Kona; you will still have to go to the dealer for delivery. Which puts that whole flying car thing into perspective.)

Anyway. . .

As you will recall if you tried to buy a car when the pandemic was in full swing you faced not only prices that made the numbers on the window sticker look like a dream, but the availability of models, colors, trims, and other things was also something of a fantasy.

Read more at Glorious Noise...