el The entrepreneur's guide to market research / Anne M. Wenzel By prospero.murdoch.edu.au Published On :: Wenzel, Anne M Full Article
el Consumer behavior : buying, having, and being / Michael R. Solomon By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
el The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
el Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
el YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
el E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
el Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
el MKTG6 / Lamb, Hair, McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W Full Article
el Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
el Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
el As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
el Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
el Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
el Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
el Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
el Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
el Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
el Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
el International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
el Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
el International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
el Marketing / William M. Pride, O.C. Ferrell By prospero.murdoch.edu.au Published On :: Pride, William M., 1942- Full Article
el Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
el Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
el Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
el Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson By prospero.murdoch.edu.au Published On :: Schiffman, Leon G., author Full Article
el Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
el Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
el The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
el Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
el Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets By prospero.murdoch.edu.au Published On :: Belk, Russell W Full Article
el International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
el Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
el Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
el Strategic marketing / David W. Cravens, Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Cravens, David W Full Article
el Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
el Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
el Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
el Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
el MKTG 10 : principles of marketing / Lamb + Hair + McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W., author Full Article
el Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
el Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
el Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
el Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
el The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
el Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Full Article
el Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd By prospero.murdoch.edu.au Published On :: Hooley, Graham J., author Full Article
el Social media marketing / Tracy L. Tuten & Michael R. Solomon By prospero.murdoch.edu.au Published On :: Tuten, Tracy L., 1967- author Full Article
el Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
el Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
