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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource




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Escaping the build trap: how effective product management creates real value / Melissa Perri

Online Resource




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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

Online Resource




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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

Online Resource




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Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

Online Resource




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Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman

Online Resource




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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




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Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




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Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




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Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

Online Resource




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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




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Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

Online Resource




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The Other Half of Gender: Men's Issues in Development.

Online Resource




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Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

Online Resource




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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




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Selling out: the gay and lesbian movement goes to market.

Online Resource




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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

Online Resource




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Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




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Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




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Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

Online Resource




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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

Online Resource




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Customizing Dynamics 365: implementing and releasing business solutions / Sanjaya Yapa

Online Resource




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Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




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Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

Online Resource




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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

Online Resource




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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

Online Resource




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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

Online Resource




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

Online Resource




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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




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Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

Online Resource




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HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

Online Resource




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Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

Dewey Library - HF5734.5.H55 2017




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

Online Resource




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The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

Online Resource




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Examining the role of well-being in the marketing discipline / edited by Pamela L. Perrewé, Peter D. Harms

Dewey Library - HF5415.E93 2019




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Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

Online Resource




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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

Online Resource




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The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr

Online Resource




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Secondhand: travels in the new global garage sale / Adam Minter

Dewey Library - HF5482.M568 2019




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Engagement of intercultural project customers: a relational model / Patrick Lückmann

Online Resource




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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

Online Resource




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The reign of the customer: customer-centric approaches to improving satisfaction / Claes Fornell, [and 3 others]

Online Resource




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The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




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[ASAP] Enhancing Delta <italic toggle="yes">E</italic> Effect at High Temperatures of Galfenol/Ti/Single-Crystal Diamond Resonators for Magnetic Sensing

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c06593