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The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young

Young, Laurie, 1955-




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No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers

Falls, Jason




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Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim

West, Douglas C




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Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds

Reynolds, Lucy




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Social media metrics : how to measure and optimize your marketing investment / Jim Sterne

Sterne, Jim, 1955-




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Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard

Blanchard, Olivier




as

Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen




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Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky

Miletsky, Jason I




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As seen on TV [videorecording] : the K-Tel story




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Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler

Lindström, Martin, 1970-




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Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele

East, Robert, 1940-




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"Service please" : the power and perils of customer service / by Barry Urquhart

Urquhart, Barry




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International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen

Kotabe, Masaaki, author




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Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins

Quester, Pascale G. (Pascale Genevieve), author




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The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner

Woessner, Stephen, 1972-




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Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson

Schiffman, Leon G., author




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Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




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International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford

Fletcher, Richard, 1940- author




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International marketing / Masaaki Kotabe, Kristiaan Helsen

Kotabe, Masaaki, author




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Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




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Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




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Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




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Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne

Walker, Orville C., author




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Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham

Jain, Subhash C., 1942-




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Value as a service : embracing the coming disruption / Rob Bernshteyn

Bernshteyn, Rob, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




as

Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




as

Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author




as

Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

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5 Reasons Your Social Media is Not Working

Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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Podcast RSS Feed Survey Results

Checkout the Podcast RSS Feed Survey Results

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Add RSS To Increase Touch Points

Would you like to reach your site visitors again and again after they visit your blog?

One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email.

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Increase Sales on Ebay with RSS Feeds

As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds.

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Two Easy Tips To Manage Your Unread RSS Feeds Better

You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

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Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money

Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks.
Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable.

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SiriusXM Just Made Podcasts and Other Music Services More Relevant

With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers.

In the early days of satellite, the concept was novel and engaging.

In the early days of satellite, the concept was novel and engaging.
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RSS Podcasting Explained

Many people don’t know the difference between broadcasting or streaming and podcasting. The difference is that broadcasting appears at the set location and at the set moment. So the broadcaster has all the control. If you want to listen to it, you have to be in front of your computer at the exact time.

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Podcasts and Copyrights

Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law.

Podcasts and Copyrights




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Apple Acquires Podcasting App Swell

Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week.

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A World of Podcasts

Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere.

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13 Podcasting Tips from The Experts

Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena.

In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter.

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How to Build a Better Podcast

Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well.

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Creative Podcasting For Businesses

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses




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Twitch Reset Passwords

If you are a Twitch user, reset your password. Better yet, regardless of the site or service, do not use the same password on multiple sites.

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