as The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young By prospero.murdoch.edu.au Published On :: Young, Laurie, 1955- Full Article
as No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers By prospero.murdoch.edu.au Published On :: Falls, Jason Full Article
as Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim By prospero.murdoch.edu.au Published On :: West, Douglas C Full Article
as Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
as Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
as Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
as Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
as Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
as As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
as Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
as Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
as "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
as International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
as Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
as The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
as Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson By prospero.murdoch.edu.au Published On :: Schiffman, Leon G., author Full Article
as Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
as International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
as International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
as Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
as Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
as Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
as Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
as Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
as Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
as Value as a service : embracing the coming disruption / Rob Bernshteyn By prospero.murdoch.edu.au Published On :: Bernshteyn, Rob, author Full Article
as Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
as Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
as The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
as Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
as Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD By prospero.murdoch.edu.au Published On :: Ramsøy, Thomas Zoëga, author Full Article
as Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
as Increase Your Web Traffic with RSS By www.rss-specifications.com Published On :: Wed, 19 Feb 2014 09:00:00 -0500 There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds. complete article Full Article
as 5 Reasons Your Social Media is Not Working By www.rss-specifications.com Published On :: Fri, 11 Apr 2014 09:28:30 -0400 Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. complete article Full Article
as Podcast RSS Feed Survey Results By www.rss-specifications.com Published On :: Thu, 17 Apr 2014 09:00:00 -0400 Checkout the Podcast RSS Feed Survey Results complete article Full Article
as Add RSS To Increase Touch Points By www.rss-specifications.com Published On :: Fri, 18 Apr 2014 09:00:00 -0400 Would you like to reach your site visitors again and again after they visit your blog? One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email. complete article Full Article
as Increase Sales on Ebay with RSS Feeds By www.rss-specifications.com Published On :: Mon, 21 Apr 2014 09:00:00 -0400 As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds. complete article Full Article
as Two Easy Tips To Manage Your Unread RSS Feeds Better By www.rss-specifications.com Published On :: Tue, 6 May 2014 09:00:08 -0400 You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you. complete article Full Article
as Content Marketing: The 4 Most Critical Components to Measure & Analyze By www.rss-specifications.com Published On :: Fri, 16 May 2014 09:00:53 -0400 Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search. complete article Full Article
as Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
as Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money By www.rss-specifications.com Published On :: Wed, 18 Jun 2014 09:00:00 -0400 Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks. Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable. complete article Full Article
as SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
as RSS Podcasting Explained By www.rss-specifications.com Published On :: Mon, 21 Jul 2014 10:16:18 -0400 Many people don’t know the difference between broadcasting or streaming and podcasting. The difference is that broadcasting appears at the set location and at the set moment. So the broadcaster has all the control. If you want to listen to it, you have to be in front of your computer at the exact time. complete article Full Article
as Podcasts and Copyrights By www.rss-specifications.com Published On :: Mon, 28 Jul 2014 09:00:00 -0400 Podcasting has a very low barrier to entry; all you need is audio recording software and a means of creating an RSS feed, be it through software or manual work. As a result, just about anyone can podcast, and the quality of podcasts is therefore highly variable; there are professional podcasts that rival professional broadcasts in quality, and there are amateur podcasts that can not even be heard clearly. For this reason, copyright infringement leeches, often unwittingly, into a number of podcasts. To produce a successful podcast, it is important to understand and respect Western copyright laws. To help ensure that these things are done, we have compiled some information about podcasts, music, and copyright law. Podcasts and Copyrights Full Article
as Apple Acquires Podcasting App Swell By www.rss-specifications.com Published On :: Mon, 4 Aug 2014 09:00:00 -0400 Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week. complete article Full Article
as A World of Podcasts By www.rss-specifications.com Published On :: Thu, 9 Oct 2014 09:00:00 -0400 Podcasting is slowly becoming a huge market branching off from the likes of blogging and social media. Effectively, it is the same as blogging except instead of reading some words and looking at some pretty pictures, you actually hear the tone of voice behind the ideas and innovations. With a podcast you can infact truly determine the depth of the conversation and analyse the angles of communication through an individuals mind set. Reading is a huge global culture. It occurs every day from the sight of morning headline news to the vast pages in a legal document and the lunch menu at a team end-of-month munch-fest. You cannot escape it, even as you stare at the pixels on your laptop screen, text is everywhere. complete article Full Article
as 13 Podcasting Tips from The Experts By www.rss-specifications.com Published On :: Wed, 31 Dec 2014 09:00:00 -0500 Podcasting is an excellent medium to share content, and is showing signs of resurgence with a number of thought leaders and professional now entering (or re-entering) the Podcast arena. In a recent interview, Chris Brogan was asked this question — If you had to give up one of your platforms, which one would it be? His answer — I would give up my blog and would keep my podcast and newsletter. complete article Full Article
as How to Build a Better Podcast By www.rss-specifications.com Published On :: Fri, 2 Jan 2015 09:00:00 -0500 Learning in Hand created an infographic that ties in the value structure presented by SUCCES in with how the model can contribute to the success of a podcast. And while video will always garner a strong viewership, choosing to go the audio route is just as successful. Apple announced this year that they surpassed 1 billion subscriptions for podcasts through their iTunes app with additional apps like Soundcloud and iHeartRadio cropping up as a means to listen to even more podcasts hosted to the sites and major networks and celebrities getting on the podcasting bandwagon as well. complete article Full Article
as Creative Podcasting For Businesses By www.rss-specifications.com Published On :: Fri, 6 Mar 2015 09:00:00 -0500 Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans. Here are just some of the various types of content that businesses are turning into podcasts... Creative Podcasting for Businesses Full Article
as Twitch Reset Passwords By www.rss-specifications.com Published On :: Fri, 3 Apr 2015 09:00:00 -0400 If you are a Twitch user, reset your password. Better yet, regardless of the site or service, do not use the same password on multiple sites. complete article Full Article