The marketing industry has never had greater access to data than it does today. However, data alone does not drive your marketing organization. Decisions do. And with all the recent hype regarding the potential of AI, a successful cross-channel campaign is propelled by a personalized, data-driven approach injected with machine [...]

SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 1] was published on Customer Intelligence Blog.

In part one of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. In part two, we will share perspectives on: How SAS Customer Intelligence 360 completes analytic's last mile. How campaign management processes can easily [...]

SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 2] was published on Customer Intelligence Blog.

Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer [...]

SAS Customer Intelligence 360: Marketing AI vision was published on Customer Intelligence Blog.

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must [...]

SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3] was published on Customer Intelligence Blog.

Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are [...]

SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML was published on Customer Intelligence Blog.

After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we [...]

SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360 was published on Customer Intelligence Blog.

The news that Palace on Wheels is sold out for November and taking the guest booking on waiting list comes as no surprise. Voted 4th Best Luxury Train in The World, Palace on Wheels is India’s most loved and popular tourist train. A joint venture of Rajasthan Tourism Development Corporation...

The peak season of the Palace on Wheels is going great guns this year. The booking of Palace on Wheels for the month of November is already sold out and only a few occupancy remains for the month of December and January. According to the sources, this is not surprising as Palace on Wheels is the...

One of the fastest one-litre motorcycles on the planet. Yes, that’s what the 2019 BMW S1000RR is and it’s now on sale in India at a starting price of Rs 18.5 lakh. The changes are big and even the trademark asymmetrical face has been done away with. So how is this new beast to ride […]

The Hyundai Kona Electric has been launched in India for a price of Rs 25.3 lakh. The all-electric powered crossover type SUV packs a 39.2 kWh lithium-ion Polymer battery which in Indian conditions is rated to be capable of delivering 452kms of driving range. With 136hp and 394Nm of torque at its disposal, will the […]

Kia Motors is preparing to launch their first product for the Indian market, the Kia Seltos midsize SUV which is scheduled to be launched on August 22. Before the prices of the Kia Seltos are officially revealed, we got to sample the Seltos 1.4-litre turbocharged petrol motor with the 7-speed DCT automatic, in addition to […]

Maruti Suzuki XL6 is a brand new model which builds on the Ertiga offering a premium and sophisticated option in a 6-seat MPV at a price range Rs 9.8 to 11.46 lakh. With no direct rivals to compete against, the Maruti Suzuki XL6 is offered in two trim levels Zeta and Alpha from its NEXA […]

The Triber has been projected as a multi utility vehicle that is positioned against 5-seater hatchbacks and is priced lower than them too. In this video, we check out the space, features as well as the engine’s lugging power.

The Maruti Suzuki S-Presso has finally been launched in India at a very competitive price. We get behind the wheel of the manual and aAMT AGS automatic versions of the mini SUV which rivals the Renault Kwid and see what the entry-level SUV styled hatchback has to offer.

The recently introduced Scout variant of the Skoda Kodiaq in India comes with several visual updates which provide it with a unique appearance over the Style and L&K trims. In addition to this, it comes with a new off-road mode which promises to make this SUV more capable on the beaten path. In this video, […]

The new 7th generation BMW 3 Series is now on sale in India and for decades the 3 Series has been a care loved by driving enthusiasts. In its latest version it now gets an all-new body, updated powertrain and new features and electronics. So is it still a fun car to drive and for […]

Volkswagen recently gave the Polo a facelift in India. While those changes can be labelled as minor, it hasn’t tinkered with the tried and tested formula – the powertrain. It is this combination along with the Polo’s bias towards handling that make it such a joy to drive.

The MG ZS EV is all set to join the ranks of the Hyundai Kona EV as India’s second long-range all-electric SUV very soon. We recently got the opportunity to test drive the same and out it through its paces to see what it worth. In this video, we tell you all that you need […]

The Maruti Suzuki S-Presso is beyond its plain looks and is a very capable entry-level car. Know this trait as well as others in this video.

Ather 450X has been launched as the Bengaluru-based startup’s new flagship offering that will be available in 10 cities across India. The X in the name means quicker 0-40 & 0-60 km/h times, more features, and a bigger range as well. How different is it to ride though? Abhilasha Singh took the 450X for a […]

Kia Motors’ second model for India is the premium MPV called the Carnival. It comes in many forms of seating capacity, lots of features, and an upmarket feel. But we explain why its not an Innova Crysta rival in this video.

Force T1N passenger van will go into production later this year and will be priced around Rs 25 lakh. It is an 18-seater and will be exported as well.

Our Editor, Arpit Mahendra recently got a chance to speak to King Khan on the sidelines of the Hyundai Creta unveil at the Auto Expo 2020. Shah Rukh Khan talked to us about his favourite car apart from a Hyundai, of course. He also spoke about his likes and dislikes in modern cars and what […]

Royal Enfield Konkan Chase 2020 was a 1200 km ride across the Indian coastline in which over 15 riders rode through the states of Maharashtra, Goa, and Karnataka. We bring you our experience of this epic ride in the first episode in which we show you what all the first 4 days were all about.

Royal Enfield Konkan Chase Ep 02 tells you how our journey of riding along the great Indian coastline continued after Day 4. The last three days of the ride were quite interesting as we visited the Royal Enfield Garage Cafe in Goa and also rode the Interceptor 650 on a beach. Here’s our experience and […]

The Maruti Suzuki Vitara Brezza petrol is finally here along with an automatic mild-hybrid variant. Its been four years since the Brezza has received any changes to the exterior and interior with new features but does it reset the benchmark? Are the efforts made by Maruti Suzuki enough to keep the Brezza at the top […]

TVS iQube recently joined the army of electric scooters in India and offers a lot of value for your money. We were in Hosur a couple of days back to test this offering at TVS’ very own test track. Pradeep Shah tells in this review what all the iQube packs in, features on offer and […]

The high commission of India has said that the candidate can submit their applications for tourist visa without any scheduled dates or E-tokens at the visa camp of Eid from 4th June to 16th June 2016. This one is really a great initiative and the camp…

The Japanese policy makers are looking to frame a policy for bringing foreign workers to counter the rapidly growing – aging population, without naming it as an actual immigration policy. Japanese Conservatives give high importance to the cultural…

Indian Students enrolled in the US Universities STEM (Science, Technology, Engineering, and Mathematics) programs can work for three years under the Optional Practical Training. The New guidelines are active from May 10, 2016, for the international…

Indian Tourism is getting an overwhelming response from travelers all over the world. The number of foreign tourists visiting India increased by many folds, 15 lakh visas were issued between January and May, the decline rate of visa are marginal.Nearly…

To address skill shortage issues in its technology sector, Israel has planned to relax its visa regime to attract skilled foreign workers into its country. The  software firms warned that skill shortages are jeopardizing the country’s multi-billion…

On Wednesday, a federal high court prevented the President Trump’s led administration from sending back a man of Afghan descent who was attempting to come into the United States with a special permit kept specially for those who have come to the aid…

The nation of India currently tendered a proposal for a worldwide agreement on business facilitation to the departments of the world trade organization.   The completed version of the document is yet to be made available to the general public, though,…

Dennis Prager, right-wing writer, and radio talk host have drawn a lot of ire from most of the people in the press a couple of times. The most recent of which occurred when Dennis, who is a devoted Jew has repeatedly stated that there is a battle on…

After Pakistan planned to reform its tourism industry, it can already see changes. The government recently announced that it will allow citizens of 24 countries to enter Pakistan on a visa-on-arrival basis. These 24 countries include Singapore, South…

Mallika Sherawat has always worked closely with several NGOs for social causes and this time around, the Bollywood actress, has gone a step ahead in helping humanity. The actress worked with Free-A-Girl India and supported the association’s co-founder,…

In the recent years, South Korea has become an ideal destination for international students to study, especially those from Asia. International students have to acquire the D-4-1 visa aka student visa to study in the Asian nation. However, the Justice…

Things aren’t great between Hong Kong Beijing, and scared residents are moving to a safer Taiwan, Hong Kong’s neighbor. Hong Kong has been under China’s rule for almost two decades now and is a major financial hub for the Asian country. According…

Before matters started getting worse between Russia and the United States, Russians could get the US travel visa within a week. But now, Russians have to wait for a minimum of eight months, making them restless. It is too long to wait for a travel visa…

In the light of globalization, the Turkish government has decided to issue post-study work permits to international students. It means that the 117,000 foreign students currently studying in Turkish educational institutions for a particular amount of…

India issued 25 lakh e-Visas in 2018 which is a tremendous increase from 2015. It also reduced the main category visa to 21 from 26 after clubbing several categories.Fresh DevelopmentsThe officials of the Home Ministry stated regarding reducing sub-categories…

A recent study reveals that more than a quarter of digital marketers at Fortune 500 brands say their companies don't have them.

Direct selling, OTAs, loyalty. Travel intermediaries are having a strange impact on travel marketing.

How the global hotel chain's loyalty program offers the data it needs to create tailored experiences for its guests.

The details may be technical, but the concepts are clear when it comes to analyzing seasonal retail data

Creative government workforce approaches come in many forms. Some time ago, the US Environmental Protection Agency (EPA) offered employees an interesting choice to incentivize them to stay. Employees could either telework from home one day per week or receive $1,000. As Jon Lemon, principal industry consultant at SAS told the [...]

The post How analytics can shape the government workforce appeared first on Government Data Connection.

Many of the buzzy applications of AI in healthcare we hear about involve medical IoT, computer vision for radiology or disease prediction. But the fact is, many health institutions that just aren’t there yet with adoption. With limited budgets and dated systems, can public health agencies tap into the power [...]

The post Can AI in healthcare help us identify high-risk people across systems? appeared first on Government Data Connection.

January serves as National Slavery and Human Trafficking Awareness Month, culminating in the annual observation of National Freedom Day on February 1. For many, this month presents an opportunity to refocus efforts to slow, and ultimately stop, human trafficking around the globe, but especially here in the United States. The [...]

The post Analytics can help combat the horrors of human trafficking appeared first on Government Data Connection.

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