and Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
and Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
and Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
and Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
and Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
and Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
and Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
and Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki By prospero.murdoch.edu.au Published On :: Okazaki, Shintarō, 1928- Full Article
and Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
and Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
and Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
and Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
and "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
and Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
and Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
and Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
and Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD By prospero.murdoch.edu.au Published On :: Genco, Stephen J Full Article
and Brand esSense : using sense, symbol and story to design brand identity / Neil Gains By prospero.murdoch.edu.au Published On :: Gains, Neil Full Article
and Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
and Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
and Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
and Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
and Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
and The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
and Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
and Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost By prospero.murdoch.edu.au Published On :: Trost, Elena Full Article
and The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
and Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
and Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
and Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets By prospero.murdoch.edu.au Published On :: Belk, Russell W Full Article
and Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
and The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
and Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
and Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
and Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
and Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
and Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo By prospero.murdoch.edu.au Published On :: Full Article
and Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
and The marketing plan handbook / Marian Burk Wood, M.B.A By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
and What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
and Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
and Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
and Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay By prospero.murdoch.edu.au Published On :: Finlay, Steven, 1969- Full Article
and The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
and Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
and Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
and Social media and mobile marketing strategy / Randi Priluck By prospero.murdoch.edu.au Published On :: Priluck, Randi, author Full Article
and Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
and Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
and The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
