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Pharma companies must leverage the digital medium better

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.




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Del Monte taking its offerings to small towns, but is the market ready for gourmet Italian food products?

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.




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BBlunt is different because we understand Indian hair: Anirban Banerjee, Head, global innovation

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.




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Review corner: Five Diwali ads that hit the right note

A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.




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Agency versus consultantcy is the wrong focus: Nikki Mendonca, Global President, Accenture Interactive Operations | Interview

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.




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Milking the opportunity: E-grocery players getting into the daily essentials delivery business

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.




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Commerce in conversation: Untapped potential in voice skill technology

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.




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Selfie age driving consumption in small towns, says V-Mart Retail CMD

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.




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Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.




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Content has become central to a brand’s marketing activities

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.




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Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.




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Raymond bets big on small towns

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.




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With HBO Max, Apple TV+ and Disney+, will the OTT landscape really change much?

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.




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How online games are gaining eyeballs

According to a report by InMobi, usage of mobile gaming apps has grown by 110% since then




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NIKKOR-The Thousand and One Nights (Tale 72)has been released




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Nikon releases the 83x optical zoom COOLPIX P950 compact digital camera




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Nikon releases the D780 digital SLR camera




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Nikon releases the D6 digital SLR camera




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Some NBA Teams Allowed To Test Players For Coronavirus: Report

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.




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US Women's National Team Files Appeal After Legal Setback

The US women's national team on Friday filed an appeal against a legal setback in their equal pay lawsuit, saying they are being paid less than the men even though they win twice as much.




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Kohli Recalls "Soft Winds, Rustle Of Trees" In Throwback Pic With Anushka

Virat Kohli posted a throwback picture of him posing with Anushka in a balcony with snow-clad mountains in the background.




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Announcement of Capital and Business Alliance with XTIA Ltd.




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Court Seeks Government Reply Over Challenge to Mandatory Aarogya Setu App

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.




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Google Authenticator Update Allows Transfer of 2FA Codes Between Devices

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.




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US Rule May Allow Huawei and US Firms to Work Together on 5G Standards

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...




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Flipkart Is Teasing the Impending Arrival of iPhone SE (2020) in India

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...




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Google Duo Adding Group Calls Support in Web Version

Google has confirmed that it will introduce the ability to make group calls via Google Duo on the Web, starting as a preview on Chrome, in the coming weeks.




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Redmi Note 9 Pro Max First Sale Set for May 12: All Details

Redmi Note 9 Pro Max first sale date has now been revealed. The phone was launched alongside the Redmi Note 9 Pro in India back in March. The sale of the Redmi Note 9 Pro began in the same month, but...




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Facebook's Redesigned Desktop Site Now Rolling Out to All Users Worldwide

Facebook.com gets more streamlined when it comes to navigation, enabling easier discovery of videos, games, and even Groups.




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A new article, "Manufacturing on a giant scale with extreme precision" has been added to "Stories".



  • Technology & Design

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A new article, "Analyzing NIKKOR lens characteristics" has been added to "Stories".



  • Technology & Design

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A new article, "Nano Crystal Coat puts innovation right before your eyes" has been added to "Stories".



  • Technology & Design

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Corporate Information:A new video "Nikon's challenge" has been added.




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News:Announcement of Allotment of Offered Stock Acquisition Rights (Stock Compensation-type Stock Options)




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Imaging Products:NIKKOR-The Thousand and One Nights (Tale 73)has been released




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Technology & Design:New articles, "Alignment Station" and "Non-Contact Large-Volume Inspection System" have been added to "Product Technology".



  • Technology & Design

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News:(Revision) Partial Revision to “Notice Concerning the Amount to be Paid for Offered Stock Acquisition Rights, etc. (Stock Compensation-type Stock Options)”




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News:Notice Regarding the Schedule for Announcement of Financial Results for the Fiscal Year Ended March 31, 2020




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The peculiar case of ADM Jabalpur Vs. Shivkant Shukla

SYNOPSIS INTRODUCTION: To mark the 44th anniversary of the landmark judgement of ADM Jabalpur, this article revisits the case. The article also talks about Justice H.R. Khanna, who has ben regarded as the brave, unsung hero of the India Justice sy




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Unearthing cartels by invoking applicant confidence: Lesser penalty regulations, 2009

Unearthing cartels by invoking applicant confidence: Lesser penalty regulations, 2009




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Post Covid-19 digital shift of legal practice

Post Covid-19 digital shift of legal practice




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Overview of FOSFA: International Arbitrations

An over view of FOSFA (Federation of Oils, Seeds and Fats Associations Limited) International Arbitrations




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Overview of the special marriage act, 1954

Special Marriage Act, 1954. Section 11 and 13 of the Special Marriage Act. Section 27 Special Marriage Act. Difference between Hindu Marriage Act and Special Marriage Act. Case laws Special Marriage Act. Inter-religious marriages.




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India decides not to join RCEP trade deal

India has decided to not to join RCEP trade deal as it did not address the key concerns. It is being told that the decision has been taken for farmers and smaller entreprenuers. Congress was trying to corner BJP on this but now the news is out from Thailand




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Madhav Godbole's revelations on Ram Mandir led to political stir

Madhav Godbole's statement has caused a political stir. He said, "Rajiv Gandhi went to the extent of opening locks of Babri Masjid." This statement is in his book which has talked about Ram Mandir and Babri Masjid dispute in a detailed manner.




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We're The Best At Making Really Good Kids! -SRK Tells Wife Gauri Over Her Throwback Family Picture With Him, Arbram, Suhana, Aryan!

<strong>New Delhi:</strong> Gauri Khan took a stroll down her memory lane and shared a throwback family picture from their vacation featuring husband and megastar Shah Rukh Khan and their two kids. However, it is the doting father and a husband's response over the adorable picture which will just melt




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Did Congress' karsewa led to demolition of Babri Masjid? | Seedha Sawal (04.11.2019)

Madhav Godbole's statement has caused a political stir. He said, "Rajiv Gandhi went to the extent of opening locks of Babri Masjid." This statement is in his book which has talked about Ram Mandir and Babri Masjid dispute in a detailed manner.<br />In today's Seedha Sawal, we raise the




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Sooraj Pancholi reveals why his film is called 'Satellite Shankar'

Actor Suraj Pancholi will next be seen in the film called Satellite Shankar. He talked to ABP News exclusively and revealed why his film is called Satellite Shankar. He said that the film builds on connections and that whole India is connected towards the end




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Audio Bulletin: India decides not to join RCEP trade deal

India has decided to not to join RCEP trade deal as it did not address the key concerns. It is being told that the decision has been taken for farmers and smaller entreprenuers. Congress was trying to corner BJP on this but now the news is out from Thailand




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Bigg Boss 13: Sidharth Shukla's late 'Balika Vadhu' co-star Pratyusha Banerjee's mom shared he visited their house once &amp; ate litti-chokha!

The latest promos of the ongoing Bigg Boss 13 show reveal that Rashami Desai's alleged boyfriend Arhaan Khan who entered as wild card contestant along with Hindustani Bhau(Vikas Fhatak), Khesari Lal Yadav, Shefali Jariwala, Himanshi Khurana and Tehseen Poonawalla, has already challenged the thick jodi of BB 13, Sidharth Shukla