"Memories are the architects of our identity," says technologist Pau Aleikum Garcia, but they're not permanent. Photos can be lost amid political unrest or natural disaster, while illnesses like Alzhemier's can rob people of their past. He puts forward a novel solution — "synthetic memories," or dreamlike visualizations of long-gone moments created through generative AI — and explores how it could reconnect families or even enhance cognitive abilities.

We're stuck in a bad news bubble, says Angus Hervey, founder of Fix the News, an independent publication that reports stories of global progress. He shares some of the compelling stories too often left out of our daily news — from a decline in AIDS deaths to decreased deforestation in the Amazon to more effective school feeding programs and greater acceptance of LGBTQ people in many countries. (This conversation with TED's Whitney Pennington Rodgers was recorded on September 5, 2024.)

AI is shaping every aspect of our lives — but only a handful of tech giants have a say in what this technology can do. So what's going on with world governments? Bilawal Sidhu, host of "The TED AI Show," sits down with geopolitical expert Ian Bremmer to unpack the UN's just-released plan for "Governing AI for Humanity," a report that focuses on the urgent need to guide AI towards helping everyone thrive, rather than just the powerful few. Together, they explore the complexities of AI's rapid growth on a worldwide scale and take a clear-eyed look at the pivotal decisions facing us in the very near future.

What's the connection between long-term health and financial stability? Neuroscientist Wendy Suzuki and HSBC Global Private Banking and Wealth's CEO Annabel Spring explore the critical components of a good life — and how simple actions like exercise and financial planning can boost your present and future well-being. They discuss how to maximize your sense of joy, transform your anxiety into a force for good and keep your brain healthy over the course of your life. (This content is made possible by HSBC. It however does not necessarily reflect the views of HSBC.)

What if your $1 donation could result in a $100 contribution to a cause you believe in? That's the promise of quadratic funding: a new kind of crowdfunding model that uses math to distribute funds based on the number of contributors, rather than the amount given. Gitcoin founder Kevin Owocki dives into the principles and pitfalls of this approach to philanthropy, where "many small donors are more powerful than one large donor."

In this ode to improvisation, musician and comedian Reggie Watts beatboxes, raps, loops his own rhythms and reflects upon the everyday power of turning the mundane into magic. After all, he says, we're all just making it up as we go along.

With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI.

What we eat is less about what we choose and more about what’s offered to us, says food and climate expert Sarah Lake. Unpacking how governments and companies have driven up meat consumption in the US through extensive marketing, she explains how we could employ these same forces to incentivize plant-based eating — for the sake of the planet, public health and global food security.

"New possibilities for storytelling are emerging faster than at any other time in history," says film producer Mark Grimmer. With an immersive approach to art exhibitions, he shares several multidisciplinary projects — including a kaleidoscopic exhibit of David Bowie's world-changing career and a luminous, interactive show that brings visitors inside the paintings of David Hockney — and shows what's possible when ideas collide.

From its life-sustaining energy to its explosive geomagnetic storms, the Sun has many mysteries, says astrophysicist Nour E. Rawafi. He sheds light on NASA's latest endeavor to better understand our fiery neighbor and its impact on the future of society: sending the cutting-edge Parker Solar Probe deep into the Sun's atmosphere in humanity's closest-ever approach to a star.

When monarch butterflies migrate, they produce one of the most iconic wildlife spectacles in the world — and provide us with an important indicator of ecological health, says photographer Jaime Rojo. Telling a story about our relationship to the natural world, he shares his experience photographing these mesmerizing insects deep in their remote mountain habitats in Mexico, diving into the latest research into the mysteries of their multi-thousand-mile journey and sharing how each of us can join the growing movement to protect them.

Over his decades of farming and ranching, Gabe Brown has noticed a troubling trend: the conventional farming techniques he used were degrading the soil and harming nature. He shares how his family farm turned things around by adopting regenerative agricultural practices — and shows how the wider food system can use these same methods to improve food quality and revitalize the land.

How do you reach people trapped in a reality shaped by propaganda? Exploring the dark psychology of disinformation, author and academic Peter Pomerantsev draws on lessons from a forgotten World War II operation to suggest strategies for cutting through misinformation and rebuilding trust in facts today.

The result of the 2024 US presidential election will be critical for Americans and the world. In a fascinating conversation, geopolitical expert Ian Bremmer digs into proposed policies from Kamala Harris and Donald Trump and explores how they think about everything from foreign policy to immigration and the economy. Discover unexpected similarities and crucial differences between the candidates — and get ready for what's to come. (This live conversation, recorded October 10, 2024, was hosted by TED’s Helen Walters. Visit ted.com/membership to support TED today and join more exclusive events like this one.)

Joel Bervell was one of the only Black students in his medical school program. After noticing how misconceptions about race were embedded in health care, he turned to social media to raise awareness about the harmful impact of biases in medicine. He unpacks the long history of race-based health care disparities — and shows what the medical field can do to better serve all patients.

Exploring the history and evolution of vampire lore, author Eric Nuzum traces the origins of these spooky stories, from misunderstandings of death to the sparkly pop culture icons we know today. Beyond the fangs and garlic, he digs into the deeper, everyday fears that vampires reflect.

“Being on a voyage forces you to unplug,” says TED Fellow and third-generation captain Lehua Kamalu. Sharing ancient knowledge from traditional Hawaiian ocean voyaging, she reflects on the transformational power of seafaring journeys — and what it means to travel mindfully, no matter where you are.

TED Fellow and chemosensory researcher Paule Joseph unveils the hidden power of a sense that's too often overlooked: smell. She delves into the science behind smell — from how it evokes memory and emotion to its potential for early disease detection — and advocates for the creation of a baseline test for taste and smell that could open the door to more comprehensive health care.

TED Fellow and equity bioengineer Erika Moore investigates how cells controlling inflammation behave differently depending on a patient's background. By focusing on the "who" behind the disease, Moore is uncovering why certain diseases disproportionately affect certain ethnicities, paving the way for more inclusive and effective health care.

TED Fellow and economic policy researcher Huiyi Lin is cocreator of "The Poverty Line," an art project examining poverty through the lens of food. By photographing the daily food choices of people living at the poverty line in 38 countries and territories around the world, Lin shines a light on the problem of poverty in a way no policy report ever could.

What if AI could help connect you with the right medical care, exactly when you need it? Health systems entrepreneur, surgeon and TED Fellow Mohamed Aburawi explores how his digital health platform, Speetar, uses AI to bridge the healthcare gap in underserved regions, like his native Libya, by connecting patients with doctors who truly understand their needs.

TED Fellow and composer Sahba Aminikia brings the healing power of dance, storytelling, music and performance to some of the most dangerous places on Earth. By celebrating children and their communities with beauty and joy, he shows how to cultivate hope, connection and love — even in conflict zones. "The ultimate power is in unity," Aminikia says.

TED Fellow and renewable energy expert Norah Magero envisions an Africa that pioneers its own technological future, shifting the narrative from dependence and consumption to self-reliance and innovation. She shares how she developed VacciBox — a solar-powered refrigeration system made in Kenya to keep vaccines cold in off-grid areas — and highlights the power of homegrown solutions to transform health care.

When wildfires rage in California, incarcerated people are often on the front lines fighting the flames. TED Fellow Royal Ramey was one of them. He shares the story of how doing public service in prison inspired him to cofound the Forestry and Fire Recruitment Program, a nonprofit helping formerly incarcerated people become wildland firefighters — and find purpose along the way.

"Georgia is not heard or seen in the world, and many don't even know the location of the country," says TED Fellow and photographer Daro Sulakauri. Through her striking photographs of life in the shadows of Russian occupation, she uses her camera to create a living archive of her home country and defend against the erasure of its borders, culture and history.

What if AI could think and adapt like a real brain? TED Fellow and AI scientist Ramin Hasani shares how liquid neural networks — a new, more flexible AI technology inspired by physics and living brains — could transform how we solve complex problems.

In an astounding sonic experience, creative director Felipe Sánchez Luna takes you on a journey through the universe as told in sound. Take a deep breath, listen closely and discover the power of sound to provide you with a new emotional understanding of the world.

What if solving poverty, caring for nature and fostering well-being were the ultimate goals of the economy, instead of growth for its own sake? Environmentalist and economist Gaya Herrington proposes a shift in thinking from "never enough" to "enough for each," asking us to contemplate whether the end of exponential growth on a finite planet will come by design — or disaster.

Filmmaker Jon M. Chu has enjoyed an incredible run of success, directing films like "Crazy Rich Asians," "In the Heights" and the highly anticipated adaptation of "Wicked" in theaters soon. But he wasn't always sure he'd make it big. In a wide-ranging conversation, Chu gives his thoughts on nurturing creativity, embracing failure and finding inspiration in your upbringing — as well as some key leadership lessons from his new memoir, "Viewfinder." (This live conversation was hosted by TED's Whitney Pennington Rodgers. Visit ted.com/membership to support TED today and join more exclusive events like this one.)

Is it possible to meet the world's seemingly infinite demand for data storage while also caring for the natural environment? Biomedical researcher Keolu Fox and professional surfer and scientist Cliff Kapono believe that Indigenous knowledge combined with the science of genetics may offer such a solution: using the DNA of plant cells (like those found in sugar cane) as mini data warehouses. Learn more about the incredible potential of this technology — and how it could help foster ecosystem resilience in a high-tech world.

Here's a wild stat: nearly one-third of the world's food production goes to waste each year, a major contributor to the climate crisis. Farmer and UN climate champion Gonzalo Muñoz sheds light on the international negotiations aimed at turning the food system into a climate solution, rather than part of the problem — and shows the progress already underway.

Networking doesn’t always have to feel like a self-serving transaction, says executive coach Daniel Hallak. Highlighting the importance of focusing on giving rather than taking when it comes to making connections, he outlines a mindset shift to help you build better relationships — in a way that doesn't feel gross.

What if you could take something as tiny as a grain of sand — and as common as a glass bottle — and use it to tackle the climate crisis? Waste alchemist Franziska Trautmann shares how the spark of an idea turned into a large-scale operation helping restore the eroded shores of Louisiana and beyond. (Created in collaboration with Ignite Talks)

In a universe not unlike ours, a tech-environmentalist group claims to have created an AI that is the direct “voice of the earth,” a computer connected via electrodes to the mycelium network under an ancient forest named S.A.N (Sentient Advocate of Nature). The film imagines what nature thinks of human impact on the planet, as a renowned reporter conducts a world-first interview with S.A.N.

In this whimsical talk and performance, musician and comedian Elle Cordova ponders what happened before the Big Bang. She’s then joined by guitarist Toni Lindgren for the original song “Carl Sagan,” exploring social media, human connection and how we’re all just reaching out like stars in the night sky.

Does AI pose a threat to democracy? Law professor Lawrence Lessig dissects how this emerging technology could influence democratic institutions, warning that we’ve already passed a point (before superintelligence or AGI) that deserves a lot more attention.

What will the world look like in 2030? International business consultant Nikolaus S. Lang predicts the evolution of a multipolar world, with multiple emerging coalitions of countries acting in new ways to achieve their economic, technological and military goals. He dives into what this will mean for the global economy, offering five tips for business leaders to prepare for the coming geopolitical landscape.

Fashion is a huge part of the world's waste problem, but it doesn't have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as "luxury." (Made in partnership with Coachtopia)

How can everyday people help foster and protect democracy? Detailing her work fighting for people power as an activist in Madagascar, Ketakandriana Rafitoson discusses how citizen assemblies — meetings where ordinary citizens get educated about democracy — empower communities to protect their rights, debate important civic questions and take action to create a brighter future.

Do you hate having your photo taken? Portrait photographer Teri Hofford is here to change your mind. She unpacks why you may think you look bad in photos — and how to boost your confidence for those moments captured on camera.

"Intuition helps us see the big picture," says filmmaker and sustainability leader Hrund Gunnsteinsdóttir. Reflecting on her work at the UN, she outlines three ways innsæi (the Icelandic word for "intuition") can help humanity face our greatest existential threats — urging us to use our inner wisdom as a guide for essential change.

A six-time world yo-yo champion, Shu Takada is spinning his dreams into reality. Watch how he turns a humble pastime into a mesmerizing art form, blending yo-yo wizardry with dance and acrobatics.

In this in-depth discussion on the implications of Donald Trump’s re-election as US president, geopolitical expert Ian Bremmer explores the key issues that shaped the result — as well as the coming shifts in US foreign policy, from the Russia-Ukraine conflict to the US-China relationship and the Middle East. Learn more about the economic pressures, complex global dynamics and central personalities (including Elon Musk) that will define a second Trump presidency. (This live conversation, recorded on November 7, 2024, was hosted by TED’s Helen Walters.)

Billions of dollars are poured into global development every year, but results are lacking, says economist Karthik Muralidharan. Diving into an example with public education, he outlines how smarter resource allocation and evidence-based interventions, like learning software that dynamically responds to students and teaches at the level that's right for them, can accelerate global development worldwide — not by spending more, but by spending smarter.

We tend to consider romantic partners and family ties to be our most important relationships, but deep friendships can be just as meaningful. In a perspective-shifting talk, author Rhaina Cohen introduces us to the people unsettling norms by choosing a friend as a life partner — and shows why we're all better off recognizing there's more than one kind of significant other.

It's been fifteen years since the last time we answered, "What is neuromarketing?" Here's the overdue update.

The post What is Neuromarketing? appeared first on Neuromarketing.

Bilingual individuals demonstrate different personality characteristics when speaking different languages. Marketers making media and language decisions when addressing multilingual markets should add this finding to their list of influencing factors.

The post Cultural Frame Switching: Different Language, Different Personality appeared first on Neuromarketing.

Roger Dooley's Brainfluence has been translated into eleven languages, but the new Spanish reading is the first audio audio translation.

The post Spanish Audiobook for Brainfluence appeared first on Neuromarketing.

Nearly everyone in behavioral marketing and influence marketing was surprised when Dr. Robert Cialdini, the “godfather” of persuasion science and the creator of the celebrated Six Principles of Influence, introduced a seventh principle, Unity. In fact, in 2014 I asked Cialdini if, thirty years after completing his seminal book, Influence, he’d add on another one or […]

The post What is Unity, Cialdini’s 7th Principle? appeared first on Neuromarketing.

A new report from NPR publishes a letter from The Hartford describing data they gave to Dan Ariely as having been fraudulently manipulated in a paper based on that data.

The post Honesty Research May Be… Dishonest appeared first on Neuromarketing.