STARRY is releasing its first-ever limited-time flavor with the launch of STARRY Cranberry Blizz.

The Coca-Cola Co., Atlanta, announced the highly anticipated regional relaunch of Barrilitos, a cherished Mexican soft drink brand with a rich legacy dating back to 1938. 

Mingle Mocktails announced the release of its new Sparkler Pack. The festive new variety pack will feature a selection of best-selling flavors from the female-founded mocktail brand.

Genesee Brewery announced its first official sum-all beer: Genesee Black Cherry Vanilla Kellerbier.

To kick off the fall season, Samuel Adams released its Beer Fest Variety Pack, containing OctoberFest, Jack-O, Flannel Fest and its flagship Boston Lager.

To make it easier than ever to rep your favorite teams, Bud Light has released its 2024 lineup of fan-favorite NFL team packaging, displaying full-bleed team colors and prominent team logos.

Shock Top, a subsidiary of Tilray Brands, announced the return of its seasonal brew: Shock Top Twisted Pretzel. 

Ahead of National Hard Seltzer Day on Sept. 20, here are a few new products shaking things up in the seltzer category.

Anheuser-Busch, St. Louis, announced the introduction of Michelob ULTRA Zero, a new alcohol-free brew. With only 29 calories, it is an alcohol-free beer that is brewed to remove alcohol with a 0% alcohol by volume.

Anheuser-Busch, St. Louis, announced a new $16 million investment in its Los Angeles brewery. The Los Angeles brewery has played a crucial role in the $2.6 billion capital investments the brewer has made in California, to date. 

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 

The National Beer Wholesalers Association (NBWA) wrapped up its 87th Annual Convention and Product Showcase in San Diego, naming Alabama’s Rebecca Maisel as its new board chair.

This spooky season, Samuel Adams invites consumers to share a cold Sam Adams with a cold Sam Adams through an otherworldly, limited-edition At-Home Séance Kit.

The National Beer Wholesalers Association’s Building Relationships and Empowering Women (BREW) initiative and the Alliance for Women in Beer co-hosted the largest Making Moves to-date, as more than 430 attendees joined the two-day event to gain valuable leadership skills and celebrate women’s important role in the beverage industry.

Truly Hard Seltzer is gearing up for fall festivities by dropping an all-new Truly Hard Seltzer Brunch Pack to help consumers brunch from anywhere. This limited-edition pack will be sold nationwide through the end of the year, while supplies last.

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 

Punk Bunny’s Anniversary Blend will be available at 7-Eleven, Speedway and Stripes for a limited time.

Julius Meinl’s announced its latest limited-edition coffee ― Burundi Gakenke 100% Arabica ― crafted to celebrate International Coffee Day 2024. 

Nestlé’s Coffee mate is pushing flavor boundaries once again, giving coffee-obsessed fans the sweet chance to enjoy the classic break time snack— bagels and cream cheese — ahead of National Coffee Day (Sept. 29). 

Findings showed that home remains the most popular place for coffee consumption.

International Delight, a brand of Danone North America, Denver, Colo., is bringing main character energy to Halloween festivities this fall with the introduction of its creamer bottle costumes, based on two of the brand’s fan-favorite flavors: French Vanilla and Pumpkin Pie Spice.  

Chameleon Organic Coffee announced the expansion of its Girl Scout Cookie Inspired Cold-Brew Latte lineup with the launch of Girl Scout S’mores.

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.

7-Eleven Inc. has joined forces with ZOA Energy to bring big flavor and bigger energy to participating 7-Eleven, Speedway and Stripes stores nationwide. Consumers can head to their local 7-Eleven store to try the new flavor ― Mango Splash ― only available at 7-Eleven.

Red Bull is celebrating the season with the introduction of its newest flavor: Red Bull Summer Edition Curuba Elderflower. 

Celsius Holdings Inc. announced two new refreshing flavors inspired by summertime: CELSIUS Sparkling Watermelon Lemonade and CELSIUS Sparkling Kiwi Strawberry.

Red Bull is expanding its offerings in their zero-sugar lineup, launching two new Red Bull Sugarfree Editions.

7-Eleven Inc., Irving, Texas, is introducing new 7-Select additions to its beverage lineup including a new energy beverage, 7-Select Fusion Energy, and a new premium hydration beverage, 7-Select Rehydrate.

CELSIUS, the premium, lifestyle energy drink, announced the launch of CELSIUS Sparkling Cherry Cola. 

CMO Kyle Watson states that CELSIUS continues to dominate the space and disrupt the market through best-in-class innovation, bringing variation to the category when consumers need it most. 

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

Celsius Holding Inc. announced the launch of a new collection: CELSIUS ESSENTIALS.

POSSIBLE, a leader in innovative health solutions, announced the release of its newest product: Whole Food Electrolyte powder. 

DripDrop announced the launch of three new offerings for its Zero Sugar lineup: Zero Sugar Peach, Zero Sugar Watermelon, and a four-flavor Zero Sugar Variety Pack.

7-Eleven Inc. is bringing the first taste of midnight to stores nationwide with a new limited-edition flavor of Gatorade Thirst Quencher – Midnight Ice.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

Gatorade, a brand of PepsiCo Inc., Purchase, N.Y., announced the launch of Gatorade Hydration Booster, a new electrolyte drink mix designed to be an all-day hydration hero, it says.

Celsius Holdings Inc., Boca Raton, Fla., announced its acquisition of Big Beverages Contract Manufacturing LLC for $75 million. The transaction was completed using cash on hand and closed on Nov. 1.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

Sanpellegrino Italian Sparkling Drinks announced the expansion of its beverage collection with the launch of Sanpellegrino Zero Grams Added Sugar.

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

This year’s State of the Industry report on juice and juice drinks highlights how juice manufacturers are taking a proactive approach to meet consumers’ health and wellness goals.

Welch Foods Inc. announced the launch of Welch's Grape’ade, a new juice beverage made with crisp Niagara green grapes and no added sugar. 

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

With a multitude of benefits, high-pressure processing (HPP) technology is used by beverage-makers for product like cold-pressed juices and cold brew coffees, experts share.