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It happens almost daily in this great country of ours. A new real estate agent gets thier license. Then, they set off on a journey to learn how to get customers and how to do business.

Unfortunately for most of them, they try for about 3 to 6 months, don't get any business, and quit. Why?

Well, look at it this way - if you opened up a new business and had no customers in your first 6 months - what would you do? I know that I would be questioning my own abilities at getting cusomters, wouldn't you?

Having seen this happen so many times with new agents, I knew that there had to be a way to give new agents the tools and techniques they needed to succeed quickly. Over a 5 year period, I deveoped what I call our proprietary "Fast Start" program.

This program takes someone with zero sales experience, with no knowledge of marketing and teaches them the basics of response generating advertising and marketing. Most real estate agents have no idea why people call on an ad. When the students in Fast Start complete their training, they not only know why, but they can accurately track their ad performance and cost per call. They can also measure conversion rates. All of these things are a must for any business.

The second big part of this program is how to manage those leads that are generated and follow up with them so that they actually become customers or clients. The students are taught to set up a simple follow-up system and several different "action plans". Combining this foolow-up system with the lead generation is the cornerstone of the Fast Start program.

Most of the students who apply what they learn in the real world ususally have a real estate transaction pending within their first 30 days. That's how good the program works. Not everyone who goes through the program is successfull. Some students learn the information and then do not apply it. Why? Hard to say. I think one of the biggest reasons is fear of success.

They know that if they are successfull, they'll have to work. They also know that if they are successfull, most of their problems will go away and they won't have any excuses any more. Of course, it's just my opinion.

If you are in the real estate business and actually WANT success - you should take our next Fast Start training class and get on the fast track to success.

The internet is all the rage when it comes to real estate. According to the National Association of Realtors, when a buyer starts thinking of buying, the first place they turn is the internet. Just 10 years ago - it was getting in the car and driving around.

With gasoline prices approaching $3 a gallon, more and more people will search online first before they do any driving.

So - if you are an agent or a seller, how do you get your property noticed online?

Let's talk about being an agent first. If you are with a national franchise and/or your company is affiliated with the local board of Realtors, there is a good chance that your listings will get streamed to Realtor.com. Relator.com is the #1 property search engine in the world and just keeps getting bigger and better. The site is ranked by Alexa.com as the #8 site - in the WORLD. That's pretty big. Real estate agents already have this site in their favor.

As a home seller, you do not have such an advantage. You can either buy into one of the FSBO (For Sale By Owner) products out there that will put your home on the internet for you, or you can put up your own site and sales page for your home. Of course, if someone is searching for a home in your area, and your site doesn't come up on the first page or two of the major search engines, no one will ever see it.

With people shopping more online and doing less driving around, it puts todays home sellers (those selling without an agent) at a pretty big disadvantage. If they would list their home with an agent whose company has a popular internet presence, their home would sell a lot faster because of the increased exposure.

Our company site is such a site. If you go to Google and search on "Birmingham Alabama Homes for Sale", you will see that the Access Realty site comes in at #3 or #4 on the first page. That's a huge advantage for anyone who wants to sell a home in Birmingham.

One other way to sell a home is to generate a large roster of interested buyers. This can be accomplished online by setting up what are called mini-sites designed to capture llists of people who are currently in the market for a home. This works great for real estate agents but may not work so well with a seller of just one home. You can get more information on these mini-sites and how to accomplish this HERE. As I said before, this type of buyer generation works extremely well these days because almost everyone shops online before getting in the car and driving around looking for homes.

As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

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Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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Audiobooks and podcasts have been sky-rocketing in popularity over the past three or four years. In 2019, the number of Americans who had listened to an audiobook passed 50%, a first for the medium. Podcasts are also on the rise, with investments from companies like Spotify and Pandora further encouraging a virtious cycle of audience growth and a broadening pool of podcasters.

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There is an industry trend toward more direct listener monetization and engagement. This includes crowdfunding, membership, tipping, and donations, as well as exclusive and premium content.

This is a healthy development — expanding the range of touch points with listeners beyond the ad impression and helping publishers diversify their revenue and business models. The trend speaks to the depth of experience that spoken-word audio elicits, and it encompasses other podcast engagement strategies such as live shows, email newsletters, fan clubs, surveys, and experiments with personalization and interactivity.

PodPass wants to build the identity layer for podcasting

A tool called Headliner is solving the discoverability issue in podcasting in a couple different ways, for both consumers and creators.

On the creation side, Headliner allows podcasters to upload snippets of their podcasts, which Headliner transforms into videos, complete with automatic captions and spiffy images or clips of your choice. The resulting files, called audiograms, can be uploaded to the social media site of your choice (unlike audio files, which no major social network allows to be uploaded).

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Podcast measurement company Podtrac has recorded mostly negative week-over-week download and unique audience growth since social distancing measures began. The declines were most severe in mid-March when major cities began shelter-in-place requirements and nonessential American workers began working from home. As of the week of April 27, however, weekly download and audience growth are slowly ticking back up.

But it is not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

I think this comes down to treating your marketing campaign mix holistically. A lot of digitally native brands tend to think about each channel independently and think about, you know, how do I get my Facebook campaign working, or how do I get my Google AdWords campaign working. But on Google and to some extent on Facebook, our activity is really driven around intent. People effectively putting their hands up, saying, I am looking for a sofa! through some kind of signal we can pick up on.

Podcasts are completely separate. There is no demand signal. So it is about finding that target audience that you are after and really introducing and sort of familiarizing that audience with the brand. That requires a holistic, full-funnel approach to your entire marketing mix, understanding that people we introduce to our furniture via podcast will be converted down the line via some other channel. That is key to building out a proper marketing mix, instead of just running some Facebook ads and hoping they do all the lifting.

You may already provide your new hires with some sort of technical training to help them perform their specific jobs according to your standards. You may not, however, provide them with any sort of training that will enhance their general performance as staff members. There are numerous e-learning courses and online training options available to employers that help employees gain the essential professional skills they sometimes lack. If you're deciding or re-evaluating which e-learning courses you invest in for your new hires, you may want to consider these useful types of courses:

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Thoughts ==> I'm actually putting together two podcasts today - one on how I traced my steps to find out how I ended up in iTunes without having submitted, and another to talk about what the benefits of podcasting are for business. It's great when you're doing your research and find that someone already explained a point better than you ever could on three hours of sleep. :-D Clip ==> "What

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Farmscape for October 30, 2024

Two research projects approved through the Swine Health Information Center's Wean-to-Harvest Biosecurity Research Program will focus on reducing the risk of swine transport vehicle contamination at hog processing plants and at deadstock disposal sites.
The Swine Health Information Center’s Wean-to-Harvest Biosecurity Research Program, funded in collaboration with the Foundation for Food and Agriculture Research and Pork Checkoff, has approved funding for research intended to help improve transport vehicle biosecurity where the transport trailer interfaces with the harvest facility and at the deadstock disposal site.
SHIC Associate Director Dr. Lisa Becton says two projects will be conducted by the University of Minnesota.

Quote-Dr. Lisa Becton-Swine Health Information Center:
The first project is quantifying trailer contamination rates at the harvest plant interface.
The goal of this project is to gather and analyze data on viral contamination rates in trailers and this will be looking at a 12-month period over time at the plant interface.
It's going to assess the rates of PED, PRRS and Senaca Valey Virus and the goal is to understand what are the epidemiology factors related to trailers and unloading for the ability to either increase or decrease contamination rates, to understand what happens at that interface and then determine what are things that we can do to mitigate those risks.
The second project is going to be assessing viral contamination of mortality disposal structures at wean to harvest farms.
It's going to describe what the current procedures are for disposal and assess viral contamination in the environment around those containers but also to assess what is happening at these disposal structures such as compost and dead box and to detect and test what could be a decontamination strategy.
Again, the goal is to help identify risks and to develop a strategy to mitigate those risks.

Dr. Becton says the two projects will be conducted over a 12 month span to take into account seasonal changes and how those changes can drive the risk of disease introduction.
Information on this work can be found at swinehealth.org.
For more visit Farmscape.Ca.
Bruce Cochrane.

       *Farmscape is produced on behalf of North America’s pork producers

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