Health considerations have impacted the beverage industry by way of fortified beverages. 

Jones Soda Co. announced a charitable partnership with Folds of Honor. The partnership is launching with a 50% donation of the profits on all sales of a special Fourth of July red, white and blue 12-pack featuring the Folds of Honor's folded flag symbol on Jones 12-ounce bottle labels.

Fanta, a brand of The Coca-Cola Co., Atlanta, and Warner Bros. Pictures announced a global partnership ahead of the release of the highly anticipated movie “Beetlejuice Beetlejuice,” which debuts in cinemas on Sept. 6. 

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 

Chobani, New Berlin, N.Y., and La Colombe, coffee roaster, are getting into the festive fall spirit with the reveal of their 2024 pumpkin spice collection, which includes two new seasonal products – Chobani Pumpkin Spice Greek Yogurt Drink and Chobani Pumpkin Spice Barista Oatmilk. 

Califia Farms, a leading, premium, plant-based beverage brand, announced its seasonal portfolio for fall and winter. 

The coffee company launched an initiative to raise funds for firefighters diagnosed with breast cancer through its Fire Dept. Coffee Club and Fire Dept. Shirt Club.

Free Rein Coffee Co. and Stetson have come together in a collaboration, and Stetson’s first foray into coffee. Leveraging their shared American spirit, Western heritage and commitment to veterans, the companies launched today two limited-edition Cowboy Coffee Kits, just in time for the holiday season.

With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.

With so many consumers turning to convenience stores for their energy drink purchases, CELSIUS is working with operators to drive success not only for the brand, but the convenience channel.

Consumers’ interest in wellness has seen sports and protein drink brands evolving beyond athlete-focused and embrace the concept of supporting everyday wellness.

NBPure, in partnership with influencer, bestselling author and mom Andrea Hannemann, announced the launch of Earthy Andy Hawaiian Hydration.

This year’s State of the Industry report on sports and protein drinks highlights how the category is tapping into everyday wellness trends to support the needs of consumers.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

EXIAR now is offering the 1/8 NPT FloodStream Liquid Atomizing Spray Nozzle for spraying processes where space is at a premium.

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

Outshine Fruit & Yogurt Smoothies is giving fans an “oh so squeezy” reason to elevate their cocktails (or mocktails) by combining the fruity blends of a smoothie with their beverage of choice.

This year, electric technology dominates the 2024 new truck releases. There’s also quite a bit of innovation happening in hydrogen fuel cells.

For beverage distributors, handling the influx of SKUs has prompted carts and hand truck manufacturers to take a proactive approach so that delivery personnel can tackle the growing challenge.

Technology from air brake charging and control system developer Bendix Commercial Vehicle Systems now is available to order on select Kenworth Truck Co. vehicles.

Sparkling Ice announced the launch of a new marketing campaign: Anything But Subtle, featuring Emmy Award-winning actress Annie Murphy, best known for her role as over-the-top celebutante Alexis Rose in “Schitt’s Creek.”

Smart labels can provide product information, as well as analyze consumer buying patterns.

Ohio-based glass producer O-I Glass Inc., recently announced a partnership with FX Matt Beverage Co. O-I will provide new glass packaging solutions for beverage brands. 

Sustainability, population growth, rising incomes and changing lifestyles have all contributed to the growing use of cartons for beverage packaging.

Ardagh Glass Packaging-North America, an operating business of Ardagh Group, introduced a new series of craft beverage bottles to its growing portfolio of American-made bottles.

As sustainability trends and consumer preference continue to drive market demand for sustainable packaging solutions, experts highlight how cartons, pouches and bag-in-box packaging are answering the call.

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This trailblazing brand announces release of HAKII MIXV - wearable headphones in visor style.

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After a successful pandemic virtual launch, Unleashed LGBTQ hosts its first in-person LGBTQ conference and festival for LGBTQ+ professionals in Dallas, September 2023.

The company will produce four new projects over the next two years.

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Smart lifestyle with smart light and humidifier — now available on Amazon U.S.A. Store plus all their products can be controlled with smartphones through Bluetooth or Wi-Fi easily by one touch or shake.

FASI 3.0 brought together leaders in the food service industry and university sector who are dedicated to providing a safe experience for diners and students with special dietary needs.

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