The Marketing Madmen provide guidance on building a positive online brand image. 

The Marketing Madmen discuss the best and worst use cases for ChatGPT and AI.

Here's how fine-tuning your LinkedIn company page can help you network and prospect for quality sales leads, and much more.

Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches.

Your potential security customers need a rational and relational foundation before connecting with your brand. And there’s a powerful and predictable way to do that.

Successfully driving webinar attendance in the physical security sector involves a multifaceted approach.

Let’s face it, brochures and spec sheets can be dry. Webinars, however, offer a dynamic platform to showcase the true power of your security solutions.

Understanding how to foster genuine relationships and create trust with your clientele can lead to generating organic referrals and transform your business into a referral machine.

Explore how zero-listen podcasts can transform your security business’s marketing strategy by focusing on content value, thought leadership and strategic repurposing to drive brand awareness and lead generation.

These SEO-friendly content writing tips can help security industry professionals enhance their online visibility, attract more visitors and outperform their competition.

Here are actionable tips and strategies for crafting compelling copy that attracts and converts clients in the ever-competitive security industry.

Allbound marketing offers a more holistic strategy by blending the instant visibility of outbound marketing with the long-term relationship-building strengths of inbound.

As monitoring companies take advantage of new video technology and grow their businesses to include video monitoring services, it is important to understand that there is a significant difference between installing a video system and a monitoring-ready video system.

AVS-01 standardizes a classification metric for unauthorized human activity detected by alarm systems, helping law enforcement allocate resources and response prioritization. 

Also known as Video Monitoring-as-a-Service (VMaaS) or remote guarding, the idea is to deter criminals via voice-down. Maybe video can even replace a traditional alarm system.

Q&A with TMA Central Station Manager of the Year Runners-Up

The new TMA ANSI standard is approaching publication and implementation.

Subject matter experts from the central station and automation software marketplace address some of the best approaches that security dealers and integrators can follow to up their remote video monitoring game.

Remote video monitoring is not a new concept. And while its application has remained for the most part limited and narrow in scope for years, its trajectory is on the cusp of spiking.

Too many central stations consider video to be a particularly complex operation, which in turn bogs them down with execution delays while others take market share. Follow these five approaches to seize the moment.

Technology advances, staffing shortages and other influences, are reshaping the traditional guarding and monitoring industries concurrently.

Mark McCall, Chair of the TMA AVS-01 Committee, explains the collaborative effort between the alarm industry and public safety professionals and how the new standard aims to refine alarm notifications and the quality of alarm information.

David Holl speaks to executives from monitoring centers and emergency communication centers about their involvement in the initial pilot programs for the AVS-01 standard.

Monitoring center executives and managers have a lot to express about the endless work that goes into keeping their call centers staffed with the best talent possible.

Top central station executives illuminate the art of recruiting, onboarding and retaining exceptional talent. Plus, they share their views on remote work policies.

Peter Giacalone invokes “invisible” when illustrating future smart home features and benefits that will ride on hardware already deployed in residences.

SDM spoke with the 2023 TMA Monitoring Center Manager of the Year. Ayala is the director of operations at Rapid Response Monitoring Services.

Industry insiders convened at ISC West to discuss AVS-01, a new ANSI-accredited standard aimed at improving alarm validation and enhancing communication between the security sector and public safety agencies.

Remote video monitoring is advocated as a critical solution for addressing labor shortages and enhancing operational efficiency within the security industry, highlighting its evolution and economic advantages over traditional security guarding methods.

Washington – Responding to ongoing damage in the Gulf Coast region caused by Hurricane Harvey, the Chemical Safety Board has issued a safety alert warning oil and chemical facility workers to follow special precautions when restarting in the wake of the storm.

Washington – Contending that it lacks proper regulatory authority, the Chemical Safety Board on Nov. 14 voted to withdraw its recommendations issued to the Bureau of Safety and Environmental Enforcement after its investigation into the April 2010 explosion and fire that killed 11 workers on the Deepwater Horizon oil rig in the Gulf of Mexico.

New Orleans — The Bureau of Safety and Environmental Enforcement has introduced a risk-based inspection program intended to improve safety for offshore oil and gas workers.

Washington — Effective process safety management can help prevent hazards and incidents related to process unit startups and shutdowns, according to a new “Safety Digest” from the Chemical Safety Board.

Baton Rouge, LA — The OSHA Region 6 Training Institute Education Centers recently released a video on recognizing and controlling common hazards in oil and gas exploration.

Washington — The Bureau of Safety and Environmental Enforcement has “continued to fulfill its mission” during the COVID-19 pandemic by performing safety and environmental inspections for offshore oil and gas operations, the Department of the Interior Office of Inspector General concludes in a report issued Sept. 21.

Washington — An online dashboard recently introduced by the Bureau of Safety and Environmental Enforcement is intended to improve the safety of offshore oil and gas operations by easing access to safety data.

How can leading indicators and analytics be used to mitigate risk and reduce employee injuries and illnesses?

Clint Choate of Snap One is uniquely positioned to enlighten security dealers and other stakeholders about industry trends. Ahead he addresses emerging technologies, changing clients expectations and much more.

Verkada’s newly released 2024 State of Cloud Physical Security report is based on insights from IT and physical security leaders across various sectors.

A Parks Associates white paper reveals that most residential security owners prioritize fast and reliable response times when choosing their systems, while highlighting the challenges and innovations security providers face to meet these expectations.

Zenitel said it is excited to participate in the Audio Streaming Profile Working Group that will define an ONVIF profile for the interfaces and communications mechanisms for configuring and integrating audio speakers and intercom devices.

Adopting Software-as-a-Service (SaaS) in the security industry enhances scalability, flexibility, and business opportunities for installers while generating recurring revenue and offering greater value beyond traditional security solutions.

Despite a slight dip in the overall Security Market Index, the majority of industry leaders, especially integrators, express optimism about current business conditions.

With the rapid spread of AI products and services, i-PRO said there has been a worldwide demand for companies to utilize AI responsibly.

The latest survey was conducted before the Federal Reserve announced that it would reduce interest rates by a half-point.

Verkada’s partner event in Denver brought together over 1,600 security professionals to showcase cutting-edge cloud-based solutions, AI-enabled products, plus insights into the evolving role of physical security technologies.

To attend Securing New Ground is to get an insider’s look at the microcosm of the whole security industry all in the space of a day and a half.

Washington – The Bureau of Safety and Environmental Enforcement is requesting public feedback until Nov. 24 on how to improve helicopter-related safety on fixed offshore facilities for oil and gas operations on the Outer Continental Shelf.

Washington – The Bureau of Safety and Environmental Enforcement has extended the comment period on a proposal that is intended to improve aviation safety on and around fixed offshore facilities.

Washington – A lawmaker is predicting a grim outcome if regulators do not strengthen safety standards for air transport of lithium cells and batteries.