In today’s reality, what used to be safe bet has become, in an increasingly social world with fewer controls and more pressures to voice opinions, a ticking bomb.

In the chaotic, competitively Darwinian, undifferentiated market, the role of marketing is more powerful than ever before, provided that it is done right!

The entire business started via social media posts and SHM began with mobile deliveries from the back of a Tata Nano.

Charles Darwin, the father of evolution, had talked about the theory of Survival of the Fittest. Well it appears that in this rapidly evolving world of marketing, only those brands will survive, which are the ‘Useful-est’!

Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.

The time saved on travel can now be used to upskill or learn about a new sector or industry that you previously did not cater to. Having a sound knowledge of your clients’ business makes you stand out amongst your competition.

Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.

As more and more people participate in the digital economy, there is a need for countries to develop a framework to regulate and to get a 'fair' share of taxes from the revenues generated by such businesses.

The registration process will be in addition to the Directors Identification Number, where a KYC process was recently undertaken.

The recent Insolvency and Bankruptcy Code (IBC) has been a big sigh of relief for MSMEs which would, ensure faster debt recovery or liquidation process.

Thanks to the structural changes brought about by the GOI, incorporating a company has now become much easier and streamlined.

OPC under the Companies Act, 2013 is a separate legal entity having perpetual succession, which is required to be registered as per the provisions of the Companies Act, 2013.

Registering a LLP requires an Application for Digital signature Certificate, Designated Partner Identification Number, Reservation of name of the LLP and finally Registration of LLP.

The Code has expanded the definition of “employer” as well as “employee”, resulting in a broad based applicability of the regulations and is now applicable to employees in both organised and unorganised sectors.

The term that has assumed relevance in contractual context today for businesses is “force majeure”.

The biggest cause of such fires is non-delegation of tasks to responsible people with clearly defined accountability. When you delegate, you have to allow time for people to step up and demonstrate their abilities.

The Ministry of MSME, therefore, offers the Assistance to Training Institutions Scheme for providing financial aid to institutions to impart entrepreneurship development programs.

The People function is now all about the 4 Ps. If it was “customer is the king” earlier, today it is all about “talent” being the most important thing for an organization.

In most cases, employees today spend over fifty per cent of their waking hours at the workplace, and that environment greatly influences their performance.

Task management is superior to time management as it provides the required flexibility, personalisation and customisation.

Though the satisfactory resolution of interpersonal conflict is essential, it is the prevention that should be the greater focus.

With businesses all over the world taking action to help combat the spread of COVID-19, many organizations are moving towards remote working.

The pandemic has not only caused innumerable casualties and grief, but has sent economies on a downward spiral. The only proverbial light at the end of the tunnel is a collective assumption that ‘this, too, shall pass.’

“The stories that children will tell through their art will be incredibly moving as well as funny and we at the ABC are proud to be partnering on this project.”

The ABC will give all Australians, no matter where they are, access to this year’s Anzac Day commemorations, with extensive coverage across its radio, television, digital and social media platforms.

ABC Factual series Old People’s Home For 4 Year Olds and Magical Land of Oz have won golds at the prestigious New York Festivals TV and Film Awards, which recognise the world’s best screen content.

"I want to provide a platform where the voices of people living with disability are heard."

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Brand Equity: Hard talk with young guns on Goafest 2017

Brand Equity: In conversation with Amul's MD

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Brand Equity: Spiritual talk with the ‘untraditional’ monk

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Brand Equity: In conversation with Uber India's Sanjay Gupta

Brand Equity: In conversation with Coca-Cola India's T Krishnakumar

Brand Equity: A rendezvous with The Mad Men

Brand Equity: In conversation with MasterCard's Global CMO

Brand Equity: In conversation with British designer & Owner, Simon Carter

Brand Equity: In conversation with Anushka Sharma

Brand Equity: In conversation with Maruti's R.S Kalsi

Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)

Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global

Brand Equity: In conversation Deepak Iyer, MD Mondelez India

Autocar first drive review: Porsche Cayenne Coupe

First Ride: Triumph Tiger 900 Rally Pro & Tiger 900 GT Pro

His announcement came after House Speaker Nancy Pelosi rescinded an invitation for him to deliver the speech in the House Chamber.

These expressways will shorten the distances in Uttar Pradesh