They're the A-listers who ditched living in Hollywood for a more relaxed life in Byron Bay. 

Tourism Australia pulled out all the stops to promote its new global campaign on Wednesday. 

The $38million new marketing campaign - which urges tourists around the globe to 'Come Live our Philausophy' - was unveiled on Wednesday.

He's one of Hollywood's biggest stars. 

Chris Hemsworth looked like a real-life superhero on Sunday when he took his wife, Elsa Pataky, and their children to the beach in Byron Bay, NSW. 

Matt Damon revealed on Monday's Ellen DeGeneres show that when he was in Australia with Chris Hemsworth in March, he stepped on an eight-foot python.

Chris Hemsworth is putting the finishing touches to his $20million 'mega mansion' in Byron Bay before moving in with his family later this month.

Chris Hemsworth is a keen surfer, often seen riding the waves in his hometown of Byron Bay. 

Chris Hemsworth is one of the biggest stars in Hollywood. 

Liam Hemsworth's sister-in-law, Elsa Pataky, has sensationally claimed the actor 'deserves much better' than his ex-wife, Miley Cyrus.

As one of the world's most popular actor, Chris Hemsworth is no stranger to the perils of long-haul flights. 

Chris Hemsworth was embracing his inner Thor at Tokyo Comic Con in Japan on Saturday.

Elsa Pataky has revealed that she and husband Chris Hemsworth, 36, bonded over their love of exercise and 'going to the gym' in they early stages of their relationship. 

Chris Hemsworth was mobbed by fans for selfies as he jetted into Sydney on Monday. 

Elsa Pataky refused to discuss her brother-in-law Liam Hemsworth's split from Miley Cyrus during an awkward moment on Sunrise on Wednesday. 

Chris Hemsworth's wife, Elsa Pataky, revealed her surprisingly simple diet and workout secrets during an appearance on Sunrise on Wednesday.

Chris Hemsworth looks to be preparing for a housewarming at his new $20million mega-mansion in Broken Head, near Byron Bay.

She's known for her incredibly toned figure.

Luke Zocchi is the personal trainer responsible for turning Chris Hemsworth's body into the chiselled physique of the God of Thunder.

Chris Hemsworth's wife Elsa Pataky has hit back at claims their recently renovation $20 million Byron Bay mega-mansion looks like a shopping centre.

To many women, Chris Hemsworth is the definition of the 'perfect' man. But his wife, Elsa Pataky, says he has plenty of flaws - including his temper, vanity and cooking skills

Chris Hemsworth, 36, and wife Elsa Pataky, 43, bonded over their love of exercise and 'going to the gym' in the early stages of their relationship.

Back in January 2018, Chris Hemsworth famously shared a video to Instagram of his son climbing the fridge in search of treats stored on top of it

He may play the God of Thunder in the Marvel Universe, but that doesn't mean Chris Hemsworth can just leave his hammers lying around the house.

She is putting the finishing touches to her $20million family home.

Chris Hemsworth proved he was a man of the people on Tuesday, when he happily posed for photos with fans while leaving Brisbane Airport. 

Elsa Pataky and Chris Hemsworth have adopted a new member to their family.

While they appear to live an idyllic life in Byron Bay, Elsa Pataky has revealed her marriage to Chris Hemsworth is far from perfect.

Chris Hemsworth's wife Elsa Pataky has revealed her surprisingly simple hack for a 'better life'.  

The 36-year-old actor looked cool as always as he flashed a peace sign while out and about in New York City on Thursday.

He's the 36-year-old Australian actor best known for his role as Thor in the Marvel franchise.

He landed an ambassador role for Hugo Boss' range of fragrances in 2017.

While a hot summer rages in Australia, Chris Hemsworth doesn't seem keen to break out the T-shirt and flip-flops just yet.

He's the global ambassador for Hugo Boss' range of fragrances.

She's on the naughty list now! Chris Hemsworth 's wife Elsa Pataky posed bottomless as Santa's little helper for a Spanish sleepwear brand on Monday, sharing the photo to Instagram.

He's the hunky Thor actor known for his colossal muscles - and Chris Hemsworth certainly showed his shredded body off on Wednesday, as he wrapped up filming a commercial in New York.

Chris Hemsworth's wife, Elsa Pataky, has won over her neighbours in Byron Bay, after previously ruffling feathers by constructing a $20million 'mega mansion'. 

They've just moved into their $20million mega mansion in Byron Bay. 

Hollywood actor Chris Hemsworth's health and fitness program Centr is officially available for download on Android devices.

Shes endured a difficult past few months due to recent AVO dramas with her estranged husband, Stuart Webb.

They are one of Hollywood's most famous and favourite power couples. 

They may be worth millions, but even Chris Hemsworth and Elsa Pataky stick to a budget when it comes to Christmas shopping.

Chris Hemsworth and his wife Elsa Pataky have raised eyebrows after 'a fleet of water trucks' arrived at their $20million mega-mansion. 

Chris Hemsworth has revealed why a fleet of water trucks were spotted arriving at his Byron Bay mega-mansion this month.

Chris Hemsworth and wife Elsa Pataky have joined his older brother Luke and wife Samantha in Melbourne for a pre-Christmas celebration. 

These days he commands a multi-million dollar pay cheque for a blockbuster film role. 

Chris Hemsworth has had a great year at the box office with starring in hit films including the Men in Black reboot and the final installment of the Avengers.

Dealing with in-laws can be hard. And Chris Hemsworth proved that being one of Hollywood's biggest stars doesn't make you immune to the difficulties of extended family.

Chris Hemsworth and Elsa Pataky celebrated their first Christmas inside their $20 million Byron Bay mansion with family on Wednesday after finally moving in. 

Chris Hemsworth and Elsa Pataky hosted their first Christmas at their $20million Byron Bay pad on Wednesday.