"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

Will partnerships such as these be the norm in the digital entertainment market in India?

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

The Myntra Extended Network Through Store Activation (MENSA), a kirana model, allows local business owners to earn by assisting in deliveries.

Ujjwal Chaudhry, director, RedSeer Consulting, says, “Metro consumers buy more branded products, but the same value proposition would not be as attractive to a tier II consumer.”

In her 20-year-long stint with the organisation, she headed Sony Max, and played a pivotal role in Sony Entertainment Television’s content revamp.

The chain will be shutting 300-350 stores as part of its global business overhaul.

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Indian tea brands want a piece of this steaming hot business.

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

To effectively reach and engage with this new class of consumers who spend most of their time online, the medical community must explore digital marketing and make strategic patient-centric decisions.

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Online publishers often lack the knowledge and familiarity to leverage online tools to monetise content

While Nokia phones are sold on both Amazon and Flipkart, the company stays out of flash sales — a strategy that has become a staple for brands like Xiaomi and OnePlus

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

The real challenge with regulations is that of implementation and compliance.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.

A look at how some companies in India are ambling towards sustainable packaging and products.

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

From Apple to Lululemon and UNTUCKit are some of his favourite brands

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.

According to a report by InMobi, usage of mobile gaming apps has grown by 110% since then

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

Narinder Batra will continue to hold his post as International Hockey Federation's (FIH) annual congress was postponed due to the coronavirus pandemic.

The Argentina national team jersey signed by Diego Maradona is being raffled to those who have given donations in an initiative that has collected hygiene products, masks and around 100 kilograms of...

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Jio Rs. 2,399 prepaid recharge plan brings 2GB daily high-speed data benefits along with unlimited voice calling benefits for 365 days. Jio has also introduced new add-on packs at Rs. 151, Rs. 201,...

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief...