POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

The Coca-Cola Co. showcased its full portfolio of brands in one booth at this year’s NACS Show, including flavor innovations coming in 2025: Coca-Cola Orange Cream, Sprite + Tea and POWERADE Xtra Sour.

Nutrabolt announced a flavorful partnership with The Hershey Co. with the launch of new C4 products and flavors rolling out this fall with additions planned for 2025 and beyond.

Manufacturer of specialized digital printing equipment Primera Technology Inc. announced its AP380 Label Applicator.

Videojet Technologies launched the new Videojet 9560 PL pallet labeling system.

The new ZLS-T from Southworth is an extension of the popular ZLS line of floor height lifts. 

Emerson’s Nelson AXPC Connection Kits are engineered to fulfill the increased safety requirements of NEC/CEC hazardous location codes, the company notes.

Provider of innovative lighting solutions for machine vision applications, Advanced Illumination, introduced its LL330 Series of Sealed High Intensity Line Lights.

Multi-Conveyor has built a series of carbon and mild steel constructed modular plastic belt conveyors.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

At PACK EXPO International, which is set to take place Nov. 3-6 at Chicago’s McCormick Place, FOX IV Technologies will officially unveil its new 6312 Label Printer-Applicator.

Vacuum Interrupters, a manufacturer of replacement vacuum interrupters, pole assemblies, parts and components for medium-voltage circuit breakers and contactors, introduced the RVI-WL-35774D replacement vacuum interrupter. 

Gravity flow storage solution provider Mallard Manufacturing introduced a new Slim-Fit, full-length divider for wheeled carton flow systems.

GoodPop, the better-for-you frozen treat brand, is taking its mission to clean up classic treats to a new category with the launch of its first beverage, Mini Cans. Mini Cans are a sustainable choice with plastic-free, BPA-free and recyclable packaging, it says.

Gopuff and Pure Green announced the launch of Gopuff x Pure Green Refreshers, a new line of flavor-forward, cold-pressed juice beverages made with functional ingredients. Co-developed by Gopuff and Pure Green, the Refreshers are now available for delivery nationwide, exclusively on Gopuff.

San Diego-based Suja Life, a leading functional wellness platform and parent company of Suja Organic and Vive Organic, announced its acquisition of soda brand Slice. 

Just in time for summer, Capri Sun announced the launch of Multi-Serve, a 96-ounce bottle of Capri Sun’s top-selling Fruit Punch flavor, and the brand’s first innovation in nearly a decade.

Revl Fruits, a brand of Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass., is giving consumers a chance to win a cushy summer job: Global VP of Water Park Inflatables.

To remind everyone that summer isn’t over, Tropicana is teaming up with Ciara Miller of the hit show “Summer House” to launch Tropicana Refreshers, the brand’s refreshed line of juice drinks made with real fruit juice and no artificial sweeteners.

Perricone Farms announced its acquisition of Natalie’s Orchid Island Juice Co. The merger unites two high-quality, trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast, it says.

Lytx Inc., revealed its Weather Hazard Alerts. The artificial intelligence (AI)-powered geospatial technology is available to all Lytx clients as a project within the Lytx Lab tab in their accounts.

Doran Manufacturing launched Doran YardCheck 360 to help fleets rein in tire-related costs, the company says.

For beverage distributors, handling the influx of SKUs has prompted carts and hand truck manufacturers to take a proactive approach so that delivery personnel can tackle the growing challenge.

Sojo Industries recently launched a track and trace platform for food and beverage brands.

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.

Compared with last year, summer fuel prices for gasoline and diesel has remained stable. Alternative markets competition still coming from emissions versus price with traditional fuels.

Technology from air brake charging and control system developer Bendix Commercial Vehicle Systems now is available to order on select Kenworth Truck Co. vehicles.

Lemon Perfect, Atlanta, announced that in response to consumer demand, the company is rolling out larger bottles across its entire lineup and launching three new flavors: Blueberry, Coconut and Watermelon.

Essentia Water is taking hydration to the next level with all-new Essentia Hydroboost, the brand’s first-ever flavored and functional water innovation designed to keep consumers hydrated while pursuing their goals, it says.

Waterloo Sparkling Water, Austin, Texas, announced three new flavors with the launch of its All Day Rosé, Pi-Ño Colada and Mojito Mocktail Sparkling Waters. 

Joyburst announced an exclusive beverage collaboration with Disney and Pixar. As part of this collaboration, Joyburst also will rollout new promotional packaging featuring characters from “Inside Out 2” in three flavors: Peach, Watermelon, and Strawberry-Lemonade. 

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.

Novato, Calif.-based CG Roxane LLC, maker of Crystal Geyser Alpine Spring Water announced its Thirst for Progress campaign. The initiative includes a series of creative shorts dedicated to promoting hydration and sustainability throughout the summer season.

LaCroix Sparkling Water by National Beverage Corp. introduced its newest flavor innovation: Strawberry Peach.

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.

As sustainability has grown in importance to shoppers with environmental concerns, more beverage brands are using post-consumer recycled (PCR) content to support a circular economy.

Environmental and health impacts have prompted beverage-makers to explore the benefits of using glass for their primary packaging, experts note.

Smart labels can provide product information, as well as analyze consumer buying patterns.

Within the beverage industry, when it comes to efforts that support sustainability and a circular economy, experts stress the importance of considering how label materials affect the recyclability of packaging.

Ohio-based glass producer O-I Glass Inc., recently announced a partnership with FX Matt Beverage Co. O-I will provide new glass packaging solutions for beverage brands. 

Crimson Wine Group, Napa, Calif., announced its commitment to further reduce the glass bottle weight of its largest production wines. By reducing the weight of its bottles, Crimson aims to lower its environmental impact and contribute toward a more sustainable future, it says.

The eye-catching design of shrink and stretch labels make them desirable to beverage-makers, but experts add that sustainability is playing a greater role in the future of this market.

Experts say factors like environmental concerns, lifestyle preferences, visual marketing strategies, product quality considerations, craft beverage trends and the efficiency of aluminum recycling processes are causing brands to turn to aluminum packaging.

Sustainability goals have affected the use of plastic packaging in the beverage market, and experts note how brands have handled that shift in preference.

Experts share why consumers and beverage brands are choosing glass packaging, from sustainability to sophistication.

BlueTriton Brands, Stamford, Conn., announced the release of new aluminum bottle packaging. Five of BlueTriton’s brands will be leading the charge with the new containers — Poland Spring, Deer Park, Ice Mountain, Arrowhead and Pure Life.

A leading producer of glass bottles and jars, O-I Glass Inc. launched a lightweight glass wine bottle with a reduced carbon impact in the French market.

CCL Industries showed its latest In Mold Label (IML) innovations at the NPE2024 plastics show in Orlando. 

Pasadena, Calif.-based Better for All, a natural products innovator, announced the launch of its exclusive Brand Ambassador Program in parallel to the launch of their new direct-to-consumer (D2C) eCommerce store.