According to the SAS Experience 2030 global study, by the year 2030 67% of in-person customer engagements (think sales assistance and information queries) will be completed by smart machines rather than humans. And while it may seem a bit ironic, the most personalized customer experiences could involve no people at [...]

SAS Customer Intelligence 360: Make better decisions with analytically driven marketing was published on Customer Intelligence Blog.

We live in the age of data. From global warming stats to customer behavior patterns, new technologies have made it easier to collect, store, access and analyze information. But our use of these technologies has also eroded our attention spans and fueled post-truth misunderstandings. To combat these trends, the question [...]

SAS Customer Intelligence 360: Visual analytics, sankey diagrams and customer journeys was published on Customer Intelligence Blog.

Everything happens somewhere, and much of our customer data includes location information. Websites include x, y coordinates in semi-structured click streams, and the mobile apps your prospects depend on frequently support device location to provide a personalized, targeted experience. As my SAS peer Robby Powell said: "Human brains are hardwired [...]

SAS Customer Intelligence 360: Data visualization, location analytics and geospatial insights was published on Customer Intelligence Blog.

Throughout its history, the United States has invested in infrastructure that leverages new technologies and helps society and its economy thrive. With the advent of trains in the early 1800s, four of the country’s five transcontinental railroads were built with assistance from the federal government. When cars replaced horses and [...]

The post Modern infrastructure must include analytics appeared first on Government Data Connection.

During lockdowns across Europe and beyond, we all moved our lives online. We worked remotely and had meetings via Teams or Zoom. We also socialised and shopped online. For many people, this was familiar territory. For others, it opened up a whole new world—and highlighted significant problems with the ‘old [...]

The post Six takeaways from working on Madrid’s digital transformation efforts appeared first on Government Data Connection.

“What’s our plan if we get hit by a big flood?” While this question may be plenty familiar to emergency management professionals, city administrators, legislators, and other leaders in coastal regions that are known for their exposure to potentially disastrous weather events, these days it’s being asked in some unexpected [...]

The post Four technology tips for government leaders preparing for flood disasters appeared first on Government Data Connection.

It is increasingly possible to use text analytics to explore different types of data. When a news story this summer caught my eye, I decided to see if I could use SAS Visual Text Analytics (VTA) and SAS Visual Analytics (VA) on customer complaints to provide information that might be [...]

The post Exciting possibilities with text mining for consumer protection appeared first on Government Data Connection.

When Los Angeles County invested in Whole Person Care (WPC) it could not have known just how important the system’s flexibility would be. Anyone who has had an interface with health care delivery, policy, oversight and management know things change quickly. As data becomes a priority, expectations of the use [...]

The post LA County's Whole Person Care analytics program offers crucial flexibility   appeared first on Government Data Connection.

The city of Heidelberg, Germany is known for its romantic cityscape, which attracts tourists from all over the world. It also has the youngest population in Germany, thanks largely to the many students at one of Europe's oldest and largest universities. Perhaps less well known is that Heidelberg is twinned [...]

The post Smart City Heidelberg: SAS Hackathon complements city's digital transformation journey appeared first on Government Data Connection.

September honors Recovery Month, emphasizing hope for recovery in behavioral health, especially from substance use disorders (SUD). A key motto of Recovery Month is that Recovery Happens, helping people know that even at rock bottom, things can improve.  We all need that hope at various points in our lives. Often, [...]

The post Data provides hope: Honoring Recovery Month  appeared first on Government Data Connection.

Higher Education has been slow to adopt analytics in comparison to the commercial sector, but those institutions that have embraced a culture of analytics have seen significant and tangible results. Higher Education analytics can help in nearly every corner of academia including enrollment and retention, student success, academic research and [...]

The post Innovative higher education analytics projects and influential tech leaders honored by EdScoop appeared first on Government Data Connection.

Government employees charged with monitoring environmental compliance face a downpour of information, wading through countless reports and stacks of paperwork to accomplish their mission. To help these dedicated public servants increase productivity, agencies should consider a broader set of tools to control pollution, enforce regulations and improve compliance. Although foundational [...]

The post Time for government agencies to embed data and AI into environmental compliance appeared first on Government Data Connection.

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