li

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




li

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




li

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




li

El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




li

Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




li

Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




li

Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017




li

Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

Online Resource




li

Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




li

Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




li

Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




li

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




li

City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource




li

Escaping the build trap: how effective product management creates real value / Melissa Perri

Online Resource




li

Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

Online Resource




li

Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

Online Resource




li

Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

Online Resource




li

Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

Online Resource




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Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska

Dewey Library - HF5415.33.J3 C66 2018




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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

Online Resource




li

The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




li

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




li

Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

Online Resource




li

Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

Online Resource




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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

Online Resource




li

Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




li

Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource




li

Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

Online Resource




li

Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




li

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




li

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




li

Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

Online Resource




li

Selling out: the gay and lesbian movement goes to market.

Online Resource




li

Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

Online Resource




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Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




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Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




li

The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

Online Resource




li

LinkedIn Sales Navigator for Dummies / by Perry Van Beek

Online Resource




li

The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt

Online Resource




li

Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

Dewey Library - HF5459.M58 M45 2017




li

The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

Dewey Library - HF5726.A388 2019




li

Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

Online Resource




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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




li

Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

Online Resource




li

Learn Salesforce Lightning: The Visual Guide to the Lightning UI / by Felicia Duarte, Rachelle Hoffman

Online Resource




li

Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

Online Resource




li

China Branding: Cases from Zhejiang / Martin J. Liu, Jun Luo, editors

Online Resource




li

Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

Online Resource




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

Online Resource