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Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




me

Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

Belk, Russell W




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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




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An introduction to social media marketing / Alan Charlesworth

Charlesworth, Alan, 1956-




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E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

Laudon, Kenneth C., 1944- author




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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Aaker, David A




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The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

Rappaport, Stephen D., 1952-




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Marketing management / Philip Kotler, Kevin Lane Keller

Kotler, Philip, author




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




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Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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Social media and mobile marketing strategy / Randi Priluck

Priluck, Randi, author




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Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




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Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author




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Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




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Social media marketing / Tracy L. Tuten & Michael R. Solomon

Tuten, Tracy L., 1967- author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Crowd Sourcing and Social Media

It seems that our society is growing ever more dependent on social media; more and more people are joining social networking giants such as Twitter, Instagram, and Facebook, and more such websites and applications are springing up to meet the rising demand for them. As society and culture continue this turn towards technology, so do the operations of society, especially through crowdsourcing. A powerful tool, crowdsourcing does much good, but has also caused a number of problems. In such a situation, one must ask: do the benefits of crowdsourcing really outweigh the risks

Crowd Sourcing and Social Media




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Social Media Making You Stupid

Social media, we all know, can make you unproductive. If you’re indiscreet or offensive, it can complicate your relationships. But can it also make you downright dumb?

That is what a new study published in the Journal of the Royal Society Interface suggests. How can spending more time on Facebook or Twitter end up making us stupider?

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Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

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5 Reasons Your Social Media is Not Working

Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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Social Media Audit

One way to jump-start a content strategy that not only engages but motivates your audience is to conduct a social media audit. An audit also can be useful as you analyze your competitors social media efforts and get a handle on any unauthorized activity taking place on rogue accounts bearing your name and or likeness.

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Teens, Social Media and the School System: Misunderstood or Toxic Relationship?

The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school.

The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial.

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Social Media and the Law

Now that folks are posting and tweeting and retweeting - complaints and grievances around the clock, is every negative experience a possible class action? If someone has a bad experience with a bank or someone gets food poisoning at a restaurant or someone has a problem with a prescribed medicine, he can immediately find others with similar outrages. Are social media making it easier for plaintiffs to band together?

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Pull RSS Feeds Into Buffer’s Social Media

Buffer, the social media scheduling and analytics tool, is introducing a useful new feature today the ability to pull RSS feeds into its dashboard.

It will allow users of Buffers paid product to have an automatically populated queue of content to share on their connected social media accounts. It other words, it could be a godsend for people juggling multiple social channels.

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What To Say When You Do Not Like Social Media

Interesting:

I do not use social media. Some of my friends keep asking me to join social media and interact with them that way. I tell them I consider social media to be a waste of time and that I have more important things to do. Yet they continue bugging me to join social media. What can I tell them to convince them it is better for me not to be on social media?

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Top RSS Feeds for Medical News

There is no harm in arming yourself with information when you need to talk to a doctor. A better informed patient (or a patient’s guardian) makes for a wiser decision maker. We are living on the cutting edge of great medical leaps. Medical news and alerts help us to keep pace with these leaps. Let’s look at some top websites for RSS medical news feeds and stay alert with the help of their feeds.

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Social Media Risks

Within corporates, social media is no longer simply the domain of the marketing department. And directors on big boards are putting their management teams through the hoops, demanding to know their strategic response to the phenomenon that has changed the world.

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Ecommerce Coming to Social Media

For Twitter and Facebook, the two principal combatants in the world of social media, e-commerce is emerging as the newest battleground.

Twitter announced in a blog post on Thursday that it had agreed to acquire CardSpring, a mobile payments infrastructure company that allows merchants to offer deals to consumers that can be loaded onto to their credit cards. When the card is used to pay at the store, the coupon is automatically applied.

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Social Media Feeds into Munchausen by Proxy

Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy.

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Do CEOs Use Social Media?

Some pretty high-profile CEOs have jumped on the social media train, but most are only occasional users of LinkedIn, Facebook, Twitter or other tools. The pace of adoption is picking up, however, and those CEOs that do have social media accounts are using them more.

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25 Ways to Grow Your Social Media Presence

Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow.

1. Identify Goals and Objectives
The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start.

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3 Ways to Get Business Recognition on Social Media

In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession.

While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.

If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability?

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7 Social Media Security Tips To Protect Your Business

Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues.

Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization.

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Why You Should Automate Menial Social Media Activity by Using IFTTT

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

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How to Create an RSS Feed for Your Etsy Shop to Boost Sales Across Social Media

Looking to give your Etsy Shop a boost? Want a fast and easy way to showcase your products to your Twitter and Facebook audience? Promoting your Etsy items across social media is simple.

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5 Top Social Media Campaigns of 2014

When was the last time a social media campaign made you really feel something, whether it was happiness, hope or fear?

Below are five of the most successful social media campaigns of 2014, each of which was able to tap into genuine emotion to make a lasting impact on consumers.

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Unlocking The Mystery Of Social Media ROI

We are addressing the subject on most peoples minds when it comes social media marketing – what is the ROI of social media? It’s a completely valid question and one that no one should shy away from! Companies part with hundreds of thousands of pounds on billboard advertising over a motorway and have virtually no idea of the ROI, even if the billboard company says 60,000 drivers pass under it every day.

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To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well.

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