me Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
me Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
me Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5438.25.W29295 2015 Full Article
me Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
me Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
me El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
me Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
me Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
me Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
me Market design: auctions and matching / Guillaume Haeringer By library.mit.edu Published On :: Sun, 17 Jun 2018 06:31:29 EDT Dewey Library - HF5476.H24 2017 Full Article
me Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
me Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
me J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
me Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By library.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
me What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
me Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
me Social media management: persuasion in networked culture / Ben Shields By library.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
me Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith By library.mit.edu Published On :: Sun, 18 Nov 2018 06:58:25 EST Dewey Library - HF5416.5.S584 2016 Full Article
me Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
me A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
me Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
me Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
me Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
me Strategic management of market niches: a model framework / by Gorazd Ocvirk By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
me Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
me Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
me The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Designing luxury brands: the science of pleasing customers' senses / Diana Derval By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
me Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
me Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
me Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
me Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
me Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs. By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
me Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
me Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
me Project management in product development: leadership skills and management techniques to deliver great products / George Ellis By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
me The Other Half of Gender: Men's Issues in Development. By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
me Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
me Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
me Selling out: the gay and lesbian movement goes to market. By library.mit.edu Published On :: Sun, 10 Feb 2019 11:31:12 EST Online Resource Full Article
me Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
me Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
me Consumer behavior over the life course: research frontiers and new directions / George P. Moschis By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
me Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
me Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander By library.mit.edu Published On :: Sun, 10 Mar 2019 11:24:46 EDT Dewey Library - HF5429.5.D2 M3735 2018 Full Article
me Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves By library.mit.edu Published On :: Sun, 24 Mar 2019 07:14:26 EDT Online Resource Full Article