me

Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




me

Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




me

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




me

Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




me

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




me

El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




me

Great customer experience starts with product management. / Matt LeMay

Online Resource




me

Navigating the organizational landscape / Lois Kelly and Carmen Medina

Online Resource




me

Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




me

Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




me

Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




me

Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




me

J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




me

Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017




me

What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

Online Resource




me

Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




me

Social media management: persuasion in networked culture / Ben Shields

Dewey Library - HF5415.1265.S5334 2017




me

Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




me

Escaping the build trap: how effective product management creates real value / Melissa Perri

Online Resource




me

A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

Online Resource




me

Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk

Online Resource




me

Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

Online Resource




me

Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin

Online Resource




me

Strategic management of market niches: a model framework / by Gorazd Ocvirk

Online Resource




me

Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

Online Resource




me

Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman

Online Resource




me

The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

Online Resource




me

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




me

Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




me

Designing luxury brands: the science of pleasing customers' senses / Diana Derval

Online Resource




me

Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

Online Resource




me

Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




me

Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

Online Resource




me

Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

Online Resource




me

Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




me

Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

Online Resource




me

Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




me

Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




me

Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

Online Resource




me

Project management in product development: leadership skills and management techniques to deliver great products / George Ellis

Online Resource




me

The Other Half of Gender: Men's Issues in Development.

Online Resource




me

Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

Online Resource




me

Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

Online Resource




me

Selling out: the gay and lesbian movement goes to market.

Online Resource




me

Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

Online Resource




me

Advances in Kaiyu Studies: From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / Saburo Saito and Kosuke Yamashiro

Online Resource




me

Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

Online Resource




me

Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




me

Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




me

Case studies on social marketing: a global perspective / editors, M. Mercedes Galan-Ladero and Helena M. Alves

Online Resource