Hayden Library - QH447.G4666 2018

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Hayden Library - QH450.S85 2019

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Hayden Library - QH305.2.G3 S74 2019

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Dewey Library - QH331.F35 2019

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Dewey Library - QH332.B25 2019

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Dewey Library - QH501.D38 2019

Dewey Library - QH323.5.W45 2020

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Dewey Library - QH438.7.B38 2019

Hayden Library - QH447.B44 2018

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Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

• In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
• Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
• Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
• Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
• How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
• Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

• Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
• The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
• A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
• Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
• People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
• The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

• It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
• Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
• Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

• Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
• 3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
• The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search

At the Micromobility conference in Richmond, CA Horace Dediu talked through why micromobility solutions need to exist and why they are set up to succeed today. Here’s my notes from his talk on The Reason for Micromobility:

• The wealthiest nations have always been those with the highest rates of urbanization. Across the World, urbanization continues to increase in all countries and is expected to reach 50% in most countries by 2025. 6.7 billion people will live in cities by 2050. This is easy to predict so you can plan on it happening.
• In cities, people are closer together and interact more. That’s how you create wealth and prosperity so it’s no wonder this trend will grow.
• The World today consumes kilometers through land, air, and sea kilometers. 52 trillion kilometers are traveled per year across the globe. Half of these miles are in cars and low efficiency. In developed countries today (US and Europe), most trips are in personal vehicles like cars. Some of these car miles need to be reallocated.
• The most common distance traveled by New York taxis is 1.4 miles. Less than 2% are 5 miles or more. 90% of all cars in trips are less than 20 miles. 162 billion trips per year in the United States are less than ten miles. Short trips consume more time and cost more money than long trips as well.
• The addressable market for micromobility today is zero to five miles. That adds up to 4 trillion kilometers per year.
• Cities are going to be the predominant place people live. Short trips are going to be the dominant type of travel. They’ll consume the most time and account for the most consumer spending.
• There’s a remarkable consistency for modes of travel across the World. Cars are used the same in the US as in the UK and Switzerland. Scooters have a shorter average distance (.4 miles) than e-bikes (.8 miles). Each mode (of transportation) has a clear distance distribution and thereby unique characteristics.
• We can begin to segment the transportation market by distance traveled. Regardless of vendors, modes of transportation cluster along similar usage models.
• Given these usage model differences, can we move automobile mobility to micromobility? There’s currently a gap between average car distances and average scooter/bike distances. However we see cabs and powerful 2-wheelers beginning to cross this chasm.
• There’s trillions of car kilometers that can potentially be moved to more efficient solutions. That’s the challenge for micromobility today.
• The first experiments in micromobilty have been very successful in delivering many miles. Bird hit 10M rides in 320 days since launch. Lime hit 10M in 400 days. The slope of growth for these companies is steeper than for Uber and Lyft. 100M rides per year is the run rate for several of these companies.

Power rests in the hands of a corrupt military and political oligarchy that denies people the right to self-determination, reports Hamza Hamouchene.

Britain’s largest festival about refugees and sanctuary is more relevant than ever, writes Lydia Noon.

It’s against the Constitution, and means Norway will not respect the Paris Agreement, argues Tina Andersen Vågenes.

Rûwâhîne by Ifriqiyya Electrique; The Underside of Power by Algiers: our music reviews of the month.

A gesture of love and solidarity from estates and communities in East London to Grenfell and their local community.

KidZania is an unashamed shrine to the sterile, dystopian human-made landscapes, comedian Steve Parry writes.

The company, which follows January-December financial year, had posted a profit of Rs 346.02 crore in the same quarter a year ago, ACC said in a BSE filing

"COVID-19 is perhaps the biggest challenge for us both from the lens of sustaining lives as well as livelihoods," said Sanjiv Mehta, Chairman and Managing Director.

Revenue from operations stood at Rs 139,283 crore, down 2.30 per cent from Rs 142,565 crore in the year-ago period.

The net profit of the insurer jumped 16 per cent to Rs 531 crore in Q4FY20 from Rs 458 crore because of lower tax provision

Emkay Global Financial Services expects net sales (revenue) to rise 2.3 per cent quarter-on-quarter (QoQ) and 16 per cent year-on-year (YoY) to Rs 18,552.7 crore

Review and comparison of the best Wordpress theme clubs for unlimited domains.

See how to use native JavaScript to create smooth scrolling HTML bookmark links inside the page, and for those that need legacy browser support, using jQuery instead.

This image slideshow adds an awesome Ken Burns effect that brings each image to life during transition

Explore CT's special issue for the Easter season.

GlaxoSmithKline (GSK) is creating a data-focused culture and a global machine-learning team.

London ; New York : Bloomsbury Academic, 2018

Dordrecht, Netherlands : Springer, ò007

Berlin ; New York : Springer, [2007]