is Beyond the familiar : long-term growth through customer focus and innovation / Patrick Barwise and Seán Meehan By prospero.murdoch.edu.au Published On :: Barwise, Patrick Full Article
is Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton By prospero.murdoch.edu.au Published On :: Baron, Steve (J. Steve) Full Article
is Essentials of marketing communications / Chris Fill By prospero.murdoch.edu.au Published On :: Fill, Chris Full Article
is The market research toolbox : a concise guide for beginners / Edward F. McQuarrie By prospero.murdoch.edu.au Published On :: McQuarrie, Edward F Full Article
is Marketing / Paul Baines, Chris Fill, and Kelly Page By prospero.murdoch.edu.au Published On :: Baines, Paul, 1973- Full Article
is Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
is Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
is Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
is Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
is Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John By prospero.murdoch.edu.au Published On :: Fisk, Raymond P Full Article
is Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
is Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
is Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
is Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
is International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
is Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
is Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
is A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
is Content marketing : think like a publisher-- how to use content to market online and in social media / Rebecca Lieb By prospero.murdoch.edu.au Published On :: Lieb, Rebecca Full Article
is Social media marketing : a strategic approach / Melissa S. Barker ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
is Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
is Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
is Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
is Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets By prospero.murdoch.edu.au Published On :: Belk, Russell W Full Article
is International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
is Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
is The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
is Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
is Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
is Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
is Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
is Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
is Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
is Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay By prospero.murdoch.edu.au Published On :: Finlay, Steven, 1969- Full Article
is The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
is Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
is Value as a service : embracing the coming disruption / Rob Bernshteyn By prospero.murdoch.edu.au Published On :: Bernshteyn, Rob, author Full Article
is Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble By prospero.murdoch.edu.au Published On :: Gamble, Stephen, author Full Article
is Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
is Marketing research : a concise introduction / Bonita Kolb By prospero.murdoch.edu.au Published On :: Kolb, Bonita M., author Full Article
is An introduction to service design : designing the invisible / by Lara Penin By prospero.murdoch.edu.au Published On :: Penin, Lara, author Full Article
is 5 Reasons Your Social Media is Not Working By www.rss-specifications.com Published On :: Fri, 11 Apr 2014 09:28:30 -0400 Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content. complete article Full Article
is Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
is Social Media Risks By www.rss-specifications.com Published On :: Mon, 21 Jul 2014 09:00:00 -0400 Within corporates, social media is no longer simply the domain of the marketing department. And directors on big boards are putting their management teams through the hoops, demanding to know their strategic response to the phenomenon that has changed the world. complete article Full Article
is RSSFeedList By www.rss-specifications.com Published On :: Tue, 16 Sep 2014 09:00:00 -0400 RSSFeedList is an RSS news aggregator Full Article
is To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere By www.rss-specifications.com Published On :: Thu, 13 Nov 2014 09:00:00 -0500 Recently, Copyblogger made a shocking announcement: they were killing their Facebook page, even though they had 38,000 fans. Interestingly, this follows their decision earlier this year to close comments on their blog as well. complete article Full Article
is 10 Tools to Help Discover and Monitor Negative SEO By www.rss-specifications.com Published On :: Mon, 17 Nov 2014 09:00:04 -0500 People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand. complete article Full Article
is When Crisis Strikes By www.rss-specifications.com Published On :: Mon, 23 Feb 2015 09:00:00 -0500 We have all seen the tragedies that have struck a little too close to home. Be they humans' doing or the acts of mother nature, they are jarring at best, in part because they so often feel as though they are beyond our control. While we certainly can not prevent all tragedies, or even predict them, the way we react to such events can be powerfully influential. When crisis strikes, here are some things you can do to help yourself and those around you: When Crisis Strikes Full Article
is Notey Raises Funds By www.rss-specifications.com Published On :: Fri, 27 Feb 2015 09:00:00 -0500 Is a wave of consolidation about to begin in the Big Data market? complete article Full Article
is Social Media Spread is a Problem for Organizations By www.rss-specifications.com Published On :: Fri, 24 Apr 2015 09:00:00 -0400 According to the Electronic Transactions Development Agency , a public organisation, Thais usually spend around seven hours a day online and most of that is spent on social media. This phenomenon has had an impact on many businesses due to the time people are forced to spend on social media, especially content businesses, like news providers, bloggers and websites. It has also affected the way people get news and other information, with rumours sometimes mistaken for genuine news reports. complete article Full Article