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Privacy: “Everything you say or do can and will be used against you, at any point in the far future when the context and agreeableness of what you said or did has changed dramatically.” With the analog surveillance of our parents, everything was caught in the context of its time. The digital surveillance of our children saves everything for later use against them.

It’s a reality for our digital children so horrible, that not even Nineteen Eighty-Four managed to think of it. In the analog surveillance world, where people are put under surveillance only after they’ve been identified as suspects of a crime, everything we said and did was transient. If Winston’s telescreen missed him doing something bad, then it had missed the moment and Winston was safe.

The analog surveillance was transient for two reasons: one, it was assumed that all surveillance was people watching other people, and two, that nobody would have the capacity of instantly finding keywords in the past twenty years of somebody’s conversations. In the analog world of our parents, that would mean somebody would need to actually listen to twenty years’ worth of tape recordings, which would in turn take sixty years (as we only work 8 out of 24 hours). In the digital world of our children, surveillance agencies type a few words to get automatic transcripts of the saved-forever surveillance-of-everybody up on screen in realtime as they type the keywords – not just from one person’s conversation, but from everybody’s. (This isn’t even exaggerating; this was reality in or about 2010 with the GCHQ-NSA XKEYSCORE program.)

In the world of our analog parents, surveillance was only a thing at the specific time it was active, which was when you were under individual and concrete suspicion of a specific, already-committed, and serious crime.

In the world of our digital children, surveillance can be retroactively activated for any reason or no reason, with the net effect that everybody is under surveillance for everything they have ever done or said.

We should tell people as it has become instead; “anything you say or do can be used against you, for any reason or no reason, at any point in the future”.

The current generation has utterly failed to preserve the presumption of innocence, as it applies to surveillance, in the shift from our analog parents to our digital children.

This subtle addition – that everything is recorded for later use against you – amplifies the horrors of the previous aspects of surveillance by orders of magnitude.

Consider somebody asking you where you were on the evening of March 13, 1992. You would, at best, have a vague idea of what you did that year. (“Let’s see… I remember my military service started on March 3 of that year… and the first week was a tough boot camp in freezing winter forest… so I was probably… back at barracks after the first week, having the first military theory class of something? Or maybe that date was a Saturday or Sunday, in which case I’d be on weekend leave?” That’s about the maximum precision your memory can produce for twenty-five years past.)

However, when confronted with hard data on what you did, the people confronting you will have an utter and complete upper hand, because you simply can’t refute it. “You were in this room and said these words, according to our data transcript. These other people were also in the same room. We have to assume what you said was communicated with the intention for them to hear. What do you have to say for yourself?”

It doesn’t have to be 25 years ago. A few months back would be sufficient for most memories to be not very detailed anymore.

To illustrate further: consider that the NSA is known to store copies even of all encrypted correspondence today, on the assumption that even if it’s not breakable today, it will probably be so in the future. Consider what you’re communicating encrypted today — in text, voice, or video — can be used against you in twenty years. You probably don’t even know half of it, because the window of acceptable behavior will have shifted in ways we cannot predict, as it always does. In the 1950s, it was completely socially acceptable to drop disparaging remarks about some minorities in society, which would socially ostracize you today. Other minorities are still okay to disparage, but might not be in the future.

When you’re listening to somebody talking from fifty years ago, they were talking in the context of their time, maybe even with the best of intentions by today’s standards. Yet, we could judge them harshly for their words interpreted by today’s context — today’s completely different context.

Our digital children will face exactly this scenario, because everything they do and say can and will be used against them, at any point in the future. It should not be this way. They should have every right to enjoy Analog Equivalent Privacy Rights.

Privacy: Our analog parents had the ability to read news anonymously, however they wanted, wherever they wanted, and whenever they wanted. For our digital children, a government agent might as well be looking over their shoulder: the government knows what news sources they read, what articles, for how long, and in what order.

For our analog parents, reading the news was an affair the government had no part of, or indeed had any business being part of. Our analog parents bought a morning newspaper with a few coins on the street corner, brought it somewhere quiet where they had a few minutes to spare, and started reading without anybody interfering.

When our digital children read the news, the government doesn’t just know what news source they choose to read, but also what specific articles they read from that news source, in what order, and for how long. So do several commercial actors. There are at least three grave issues with this.

The first is that since the government has this data, it will attempt to use this data. More specifically, it will attempt to use the data against the individual concerned, possibly in some sort of pre-crime scheme. We know this that since all data collected by a government will eventually be used against the people concerned, with mathematical certainty.

In an attention economy, data about what we pay attention to, how much, and for how long, are absolutely crucial predictive behaviors. And in the hands of a government which makes the crucial mistake of using it to predict pre-crime, the results can be disastrous for the individual and plain wrong for the government.

Of course, the instant the government uses this data in any way imaginable, positive or negative, it will become Heisenberg Metrics — the act of using the data will shape the data itself. For example, if somebody in government decides that reading about frugality probably is an indicator of poverty, and so makes people more eligible for government handouts, then such a policy will immediately shape people’s behavior to read more about frugality. Heisenberg Metrics is when a metric can’t be measured without making it invalid in the process.

(The phenomenon is named after the Heisenberg Uncertainty Principle, which is traditionally confused with the Observer Effect, which states you can’t measure some things without changing them in the process. The Heisenberg Uncertainty Principle is actually something else entirely; it states that you can’t measure precise momentum and position of a subatomic particle at the same time, and does not apply at all to Heisenberg Metrics.)

The second issue is that not only government, but also other commercial actors, will seek to act on these metrics, Heisenberg Metrics as they may be. Maybe somebody thinks that reading fanzines about motorcycle acrobatics should have an effect on your health and traffic insurance premiums?

The third issue is subtle and devious, but far more grave: the government doesn’t just know what articles you read and in what order, but as a corollary to that, knows what the last article you read was, and what you did right after reading it. In other words, it knows very precisely what piece of information leads you to stop reading and instead take a specific action. This is far more dangerous information than being aware of your general information feed patterns and preferences.

Being able to predict somebody’s actions with a high degree of certainty is a far more dangerous ability than being vaguely aware of somebody’s entertainment preferences.

Our analog parents had the privacy right of choosing their information source anonymously with nobody permitted (or able) to say what articles they read, in what order, or for what reason. It’s not unreasonable that our digital children should have the same privacy right, the analog equivalent privacy right.

Privacy remains your own responsibility.

Privacy: In the last article, we focused on how people are tracked today when using credit cards instead of cash. But few pay attention to the fact that we’re tracked when using cash today, too.

Few people pay attention to the little sign on the revolving door on Schiphol Airport in Amsterdam, Netherlands. It says that wi-fi and bluetooth tracking of every single individual is taking place in the airport.

What sets Schiphol Airport apart isn’t that they track individual people’s movements to the sub-footstep level in a commercial area. (It’s for commercial purposes, not security purposes.) No, what sets Schiphol apart is that they bother to tell people about it. (The Netherlands tend to take privacy seriously, as does Germany, and for the same reason.)

Locator beacons are practically a standard in bigger commercial areas now. They ping your phone using wi-fi and bluetooth, and using signal strength triangulation, a grid of locator beacons is able to show how every single individual is moving in realtime at the sub-footstep level. This is used to “optimize marketing” — in other words, find ways to trick people’s brains to spend resources they otherwise wouldn’t have. Our own loss of privacy is being turned against us, as it always is.

Where do people stop for a while, what catches their attention, what doesn’t catch their attention, what’s a roadblock for more sales?

These are legitimate questions. However, taking away people’s privacy in order to answer those questions is not a legitimate method to answer them.

This kind of mass individual tracking has even been deployed at city levels, which happened in complete silence until the Privacy Oversight Board of a remote government sounded the alarms. The city of Västerås got the green light to continue tracking once some formal criteria were met.

Yes, this kind of people tracking is documented to have been already rolled out citywide in at least one small city in a remote part of the world (Västerås, Sweden). With the government’s Privacy Oversight Board having shrugged and said “fine, whatever”, don’t expect this to stay in the small town of Västerås. Correction, wrong tense: don’t expect it to have stayed in just Västerås, where it was greenlit three years ago.

Our analog parents had the ability to walk around untracked in the city and street of their choice, without it being used or held against them. It’s not unreasonable that our digital children should have the same ability.

There’s one other way to buy things with cash which avoids this kind of tracking, and that’s paying cash-on-delivery when ordering something online or over the phone to your door — in which case your purchase is also logged and recorded, just in another type of system.

This isn’t only used against the ordinary citizen for marketing purposes, of course. It’s used against the ordinary citizen for every conceivable purpose. But we’ll be returning to that in a later article in the series.

Privacy remains your own responsibility.

Privacy: We’ve seen how our digital children’s privacy is violated in everything they buy with cash or credit, in a way our analog parents would have balked at. But even worse: our digital children’s privacy is also violated by tracking what they don’t buy — either actively decline or just plain walk away from.

Amazon just opened its first “Amazon Go” store, where you just pick things into a bag and leave, without ever going through a checkout process. As part of the introduction of this concept, Amazon points out that you can pick something off the shelves, at which point it’ll register in your purchase — and change your mind and put it back, at which point you’ll be registered and logged as having not purchased the item.

Sure, you’re not paying for something you changed your mind about, which is the point of the video presentation. But it’s not just about the deduction from your total amount to pay: Amazon also knows you considered buying it and eventually didn’t, and will be using that data.

Our digital children are tracked this way on a daily basis, if not an hourly basis. Our analog parents never were.

When we’re shopping for anything online, there are even simple plugins for the most common merchant solutions with the business terms “funnel analysis” — where in the so-called “purchase funnel” our digital children choose to leave the process of purchasing something — or “cart abandonment analysis”.

We can’t even simply walk away from something anymore without it being recorded, logged, and cataloged for later use against us.

But so-called “cart abandonment” is only one part of the bigger issue of tracking what we’re interested in in the age of our digital children, but didn’t buy. There is no shortage of people today who would swear they were just discussing a very specific type of product with their phone present (say, “black leather skirts”) and all of a sudden, advertising for that very specific type of product would pop up all over Facebook and/or Amazon ads. Is this really due to some company listening for keywords through the phone? Maybe, maybe not. All we know since Snowden is that if it’s technically possible to invade privacy, it is already happening.

(We have to assume here these people still need to learn how to install a simple adblocker. But still.)

At the worst ad-dense places, like (but not limited to) airports, there are eyeball trackers to find out which ads you look at. They don’t yet change to match your interests, as per Minority Report, but that’s already present on your phone and on your desktop, and so wouldn’t be foreign to see in public soon, either.

In the world of our analog parents, we weren’t registered and tracked when we bought something.

In the world of our digital children, we’re registered and tracked even when we don’t buy something.

Privacy: Our analog parents’ dating preferences were considered a most private of matters. For our digital children, their dating preferences is a wholesale harvesting opportunity for marketing purposes. How did this terrifying shift come to be?

I believe the first big harvester of dating preferences was the innocent-looking site hotornot.com 18 years ago, a site that more seemed like the after-hours side work of a frustrated highschooler than a clever marketing ploy. It simply allowed people to rate their subjective perceived attractiveness of a photograph, and to upload photographs for such rating. (The two founders of this alleged highschool side project netted $10 million each for it when the site was sold.)

Then the scene exploded, with both user-funded and advertising-funded dating sites, all of which cataloged people’s dating preferences to the smallest detail.

Large-scale pornography sites, like PornHub, also started cataloging people’s porn preferences, and contiously make interesting infographics about geographical differences in preferences. (The link is safe for work, it’s data and maps in the form of a news story on Inverse, not on Pornhub directly.) It’s particularly interesting, as Pornhub is able to break down preferences quite specifically by age, location, gender, income brackets, and so on.

Do you know anyone who told Pornhub any of that data? No, I don’t either. And still, they are able to pinpoint who likes what with quite some precision, precision that comes from somewhere.

And then, of course, we have the social networks (which may or may not be responsible for that tracking, by the way).

It’s been reported that Facebook can tell if you’re gay or not with as little as three likes. Three. And they don’t have to be related to dating preferences or lifestyle preferences — they can be any random selections that just map up well with bigger patterns.

This is bad enough in itself, on the basis that it’s private data. At a very minimum, our digital childrens’ preferences should be their own, just like their favorite ice cream.

But a dating preferences are not just a preference like choosing your flavor of ice cream, is it? It should be, but it isn’t at this moment in time. It could also be something you’re born with. Something that people even get killed for if they’re born with the wrong preference.

It is still illegal to be born homosexual in 73 out of 192 countries, and out of these 73, eleven prescribe the death penalty for being born this way. A mere 23 out of 192 countries have full marriage equality.

Further, although the policy direction is quite one-way toward more tolerance, acceptance, and inclusion at this point in time, that doesn’t mean the policy trend can’t reverse for a number of reasons, most of them very bad. People who felt comfortable in expressing themselves can again become persecuted.

Genocide is almost always based on public data collected with benevolent intent.

This is why privacy is the last line of defense, not the first. And this last line of defense, which held fast for our analog parents, has been breached for our digital children. That matter isn’t taken nearly seriously enough.

Privacy remains your own responsibility.