io Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
io International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
io Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
io Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
io Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
io Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
io Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
io Contagious : why things catch on / Jonah Berger By prospero.murdoch.edu.au Published On :: Berger, Jonah Full Article
io Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
io Consumer behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele By prospero.murdoch.edu.au Published On :: East, Robert, 1940- Full Article
io Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
io Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau By prospero.murdoch.edu.au Published On :: Hair, Joseph F Full Article
io Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
io Marketing cultural organisations By prospero.murdoch.edu.au Published On :: Kolb, Bonita M Full Article
io International marketing / Masaaki Kotabe, Al Marshall, Swee Hoon Ang, Kathleen Griffiths, Ranjit Voola, Robin E. Roberts, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
io Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
io International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
io The practice of market research : an introduction / Yvonne McGivern By prospero.murdoch.edu.au Published On :: McGivern, Yvonne, author Full Article
io Principles of integrated marketing communications / Lawrence Ang By prospero.murdoch.edu.au Published On :: Ang, Lawrence, author Full Article
io The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
io Consumer behaviour / Leon Schiffman, Aron O'Cass, Angela Paladino, Jamie Carlson By prospero.murdoch.edu.au Published On :: Schiffman, Leon G., author Full Article
io Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
io Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij By prospero.murdoch.edu.au Published On :: Mooij, Marieke K. de, 1943- Full Article
io Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
io International marketing : an Asia-Pacific perspective / Richard Fletcher, Heather Crawford By prospero.murdoch.edu.au Published On :: Fletcher, Richard, 1940- author Full Article
io International marketing / Masaaki Kotabe, Kristiaan Helsen By prospero.murdoch.edu.au Published On :: Kotabe, Masaaki, author Full Article
io Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
io International marketing / Pervez N. Ghauri, Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- author Full Article
io Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
io An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
io International marketing research / V. Kumar By prospero.murdoch.edu.au Published On :: Kumar, V., 1957- author Full Article
io Marketing strategy : a decision-focused approach / Walker, Mullins, Mavondo, Gountas, Kriz, Osborne By prospero.murdoch.edu.au Published On :: Walker, Orville C., author Full Article
io E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver By prospero.murdoch.edu.au Published On :: Laudon, Kenneth C., 1944- author Full Article
io Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
io Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton] By prospero.murdoch.edu.au Published On :: Del Vecchio, Gene Full Article
io Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
io Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
io Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
io Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
io Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay By prospero.murdoch.edu.au Published On :: Finlay, Steven, 1969- Full Article
io Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
io Social media management : persuasion in networked culture / Ben Shields By prospero.murdoch.edu.au Published On :: Shields, Ben Ryan, author Full Article
io Value as a service : embracing the coming disruption / Rob Bernshteyn By prospero.murdoch.edu.au Published On :: Bernshteyn, Rob, author Full Article
io Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
io Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
io The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
io Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
io Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
io Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD By prospero.murdoch.edu.au Published On :: Ramsøy, Thomas Zoëga, author Full Article
