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'I ran as if I was released from jail'

'Mahira took a stand for me for four months in Bigg Boss.''So many people tried to separate us in the house.'





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'Lord Ram' sees Ramayan for the first time!

'Not a single central or state government that has come to power since the telecast of the Ramayan in 1987 has given me a single award or bestowed me with any recognition.'




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From Main Street to mall: the rise and fall of the American department store / Vicki Howard

Dewey Library - HF5465.U5 H69 2015




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Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




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Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

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The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Dewey Library - HF5718.22.N49 2016




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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

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Energy branding: harnessing consumer power / Friorik Larsen

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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

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The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

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Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

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Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

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Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




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Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




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Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

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Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips

Hayden Library - HF5415.2.C457 2017




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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

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Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

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Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research / edited by Jorge Marx Gómez, Sulaiman Mouselli

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Designing luxury brands: the science of pleasing customers' senses / Diana Derval

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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

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Social Life Cycle Assessment: Case Studies from the Textile and Energy Sectors / Subramanian Senthilkannan Muthu, editor

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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Selling out: the gay and lesbian movement goes to market.

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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource