Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today

From Apple to Lululemon and UNTUCKit are some of his favourite brands

According to a study by Broadcast Audience Research Council India and Nielsen India, there has been a 44% increase in time spent on social media in the week of March 28 - April 3 over a sample pre-covid period in January and February.

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

UFC chief Dana White got the green light in Florida to hold bouts without spectators and will televise UFC 249 from Veterans Memorial Stadium in Jacksonville.

India played out a 2-2 draw against Europe in Online Nations Cup chess tournament in the eighth round, a setback after their first win in the event notched up against the Rest of the World.

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

Google has released an update for its Authenticator app to allow users to manage their account security keys easily while switching to a different phone.

Mi 10 price in India starts at Rs. 49,999, and that means it takes on OnePlus 8, OnePlus 8 Pro, iPhone 11, iPhone SE (2020), iPhone 11, Realme X50 Pro, and iQoo 3. We talk about Xiaomi's premium phone...

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have...

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...

Google has confirmed that it will introduce the ability to make group calls via Google Duo on the Web, starting as a preview on Chrome, in the coming weeks.

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...

WhatsApp tricks 2020 for iPhone includes some advanced tips such as how to schedule WhatsApp messages, how to hide online status, and how to send WhatsApp message without adding a contact.

Kesavananda Bharati V. state of Kerala that outlined the basic structure doctrine of the constitution. The judgment was delivered by the largest SC bench so far i.e. 13 judges.

Force majeure on contracts in India during COVID-19

SYNOPSIS INTRODUCTION: To mark the 44th anniversary of the landmark judgement of ADM Jabalpur, this article revisits the case. The article also talks about Justice H.R. Khanna, who has ben regarded as the brave, unsung hero of the India Justice sy

A look at how Kesavananda Bharti saved the Indian constitution

Unearthing cartels by invoking applicant confidence: Lesser penalty regulations, 2009

CoronaVirus (Covid-19) has been declared as pandemic (“an epidemic occurring worldwide”) by World Health Organisation (“WHO”) on 11.03.2020. While many consider Covid-19 as a message from nature to mankind, in this Article we

Post Covid-19 digital shift of legal practice

Domestic Violence During Covid 19: Crime Behind the Closed Doors!

SYNOPSIS:This article aims at answering the most pressing doubts that applicants usually have prior to an interview for an internship. The article highlights certain important questions that the applicants should always be prepared for and further el

Legal Internships, Interview for legal Internships, Tips to successfully land a legal internship. Internship for law students, interview for law internships.