The official website of Prime Minister’s Office, Government of India.

WASHINGTON, D.C., March 17, 2020 – By issuing a final rule requiring large, graphic health warnings on cigarette packs and advertising, the U.S. Food and Drug Administration today has taken a critical and long-overdue step forward in the nation’s battle...

WASHINGTON, D.C. (March 23) —The organizations highlighted below express thanks to the Senate for taking the first step in recognizing nonprofits in its proposed relief package. However, we believe Congress needs to take further actions to ensure our...

WASHINGTON, D.C., April 1, 2020 – 28 patient and consumer groups representing millions of people nationwide with pre-existing health conditions issued the following statement regarding the administration’s decision not to initiate a special enrollment...

WASHINGTON, D.C., 1 de abril del 2020 – 28 grupos de pacientes y consumidores que representan a millones de personas en todo el país con afecciones de salud preexistentes emitieron la siguiente declaración sobre la decision de la administración de no...

Sala de prensa sobre el COVID-19 de la AHA DALLAS, 3 de abril del 2020 – El COVID-19 está generando preguntas y preocupaciones generalizadas sobre el mayor riesgo que implica para aquellos con cardiopatías y sobrevivientes de accidentes...

Puntos destacados de la investigación: Las personas con mejor salud cardíaca, con hábitos de sueño saludables y que cumplen con AHA Life Simple 7, tienen menos probabilidades de tener un diagnóstico de cardiopatía y menos probabilidades de desarrollar...

How a group of street children formed a brass band in Kinshasa, the capital of the Democratic Republic of the Congo.

Goa Hippy Tribe is an interactive documentary that tells the story of the original Goan hippies, led by the inimitable Eight-Finger Eddie, who first met in the early 70s and re-connected on Facebook to re-unite in 2010. An immersive online trip, the project features interviews shot by director Darius Devas as well as material contributed by Facebook users as part of an initial, groundbreaking social media phase.

Chinese-Australian students have come under increasing scrutiny, raising debate about the role of culture, coaching colleges and notions of childhood in an increasingly competitive school environment. Are Chinese parents too pushy, their focus too narrow and the children too obedient? Or are there lessons to be learnt from Chinese students to ensure everyone shares in the success?

There are many web apps for designer and developers out there, but getting by free and good ones is not that easy. Today, we are sharing some great tools by Google. Previously, we have already covered 9 Best Resources For Web Developers & Web Designers So, without...

The post 7 Must Check Google Tools For Web Designers & Developers appeared first on SmashingApps.com.

Have you ever wondered why Adidas, Nike, Apple, Unilever, and many others have such remarkable logotypes? What is the inner side of their success? We have an answer! These companies have followed certain rules to create meaningful and interesting logos. We analyzed their experience and chose the 5 best tips for an iconic logo design....

Your logo could easily be the most memorable component of your WordPress website—or any other form of publicity, for that matter. However, it’s imperative that your logo reflects the fundamentals of modern logo design. WordPress’s own logo, which is placed very subtly in a corner on most websites using the platform, has such a clean design that it’s hard not to notice. Yours can be like this too. In this brief article, we’ll discuss three fundamental tips or techniques for designing the best possible logo for your WordPress website. Modern Logo Design Tips Most businesses have logos, and if they

The post 3 Elements of Good Logo Design for Your WordPress Website appeared first on Photoshop Lady.

Carli Lang and Lillie Lamont loaded up Lang’s Chevy Impala and pulled away as their families waved goodbye, shrinking in the rearview mirror. The Vinton-Shellsburg seniors weren’t...

CEDAR RAPIDS — Jay Whannel is baseball through and through. He was a star player in high school and college, played briefly in the professional independent leagues. He coached in college and...

Editor’s note: The Gazette sports staff has compiled lists of its top 15 favorite sports movies. Each day, a different staffer will share some insight into one of their favorites. Some of them...

Rise, a high-end web design agency, uses WooCommerce as their go-to eCommerce solution. See how it helped them grow and why they won’t use anything else.

The post Rise Marketing Co: Why WooCommerce Is Our Go-To Solution appeared first on WooCommerce.

Start selling online fast with WooCommerce & GoDaddy! Launch in just 4 steps & receive premium support, marketing tools, and over $1,000 in free extensions!

The post Special Offer: Start Selling Online with WooCommerce and GoDaddy for Just $1 appeared first on WooCommerce.

Google’s offering $340 million in free ad credits during COVID-19. Here’s what you need to know to maximize your efforts and not only survive, but thrive!

The post How to Advertise your Products on Google for Free During COVID-19 appeared first on WooCommerce.

Iowa Gov. Kim Reynolds is providing an update on coronavirus in Iowa at 11:00 a.m. today. She is speaking from the State Emergency Operations Center in Johnston. The news conference will be...

As death rates from COVID-19 rise, the state is beginning to open back up. And with that the expectation is that Iowans get back to work. Iowans who don’t go back to work will lose...

When Andrea Wilson approached me five years ago with her idea of creating a space for writers in our community separate from any offered by the University of Iowa, I must admit I was a bit skeptical,...

Tthink about the great relics of human civilization—the pyramids, the magnificent castles of Europe, the Great Wall of China, meticulously detailed sculptures from different eras, the awe-inspiring churches and temples that dot almost every landscape we’ve ever inhabited… All made of stone. All hundreds of years old. All crafted with the intention of permanence and […]

This year, my golf tournament performances have been mostly terrible through August. While my handicap has stayed in the 1-2.5 range for most of the season, I’ve played closer to a 5 in tournaments and haven’t shot better than +3 (once) and +4 (twice). With only one exception, I’ve been absolutely terrible in all 2+ […]

The Gazette recently published an open letter from a group of church leaders regarding Gov. Kim Reynolds’ decision to allow in-person gatherings, asking her to reconsider.

Why? Why not let individual churches decide whether to hold services?

The people who signed this letter trust the pastors who are under their purview to teach God’s word to their congregations. Do you not trust them to prayerfully consider whether they should hold in-person services and ask for God’s guidance?

When you have God to guide your decisions, what does it matter whether the government decides a thing is permitted or not?

Pastors who lead those churches should seek God’s guidance on whether to meet in person, not Kim Reynolds.

Kent Christen

Coralville

After more than a decade in the making, the Tea Party moment has finally arrived.

The movement originated in 2009 as a challenge to runaway taxes, spending and regulation. Organizers sought to restore the constitutional balance of power between the states and the federal government.

Eventually, the Tea Party devolved into a catchall for right-wing populism, and a magnet for xenophobes and culture warriors. In 2016, its early adherents overwhelmingly fell in line with President Donald Trump, choosing protectionism over freedom.

But that original Tea Party spirit — the charge to buck the national government in favor of local control — was on full display recently from two unlikely sources.

Trump decided early on in the coronavirus pandemic that the federal government would not centrally coordinate the purchase and distribution of medical supplies. That might have worked fine, except the Trump administration actively undermined state governments’ efforts. The federal government has outbid state buyers and even seized products from states.

After 3 million masks ordered by the Massachusetts governor were confiscated in New York, Republican Gov. Charlie Baker decided to sidestep the usual procurement process. He sent a New England Patriots’ private airplane to bring supplies back from China.

In Maryland, Republican Gov. Larry Hogan coordinated a large COVID-19 test order from South Korea. The delivery was facilitated by the National Guard and state police, and the tests were put in a secure location with armed security.

“We guarded that cargo from whoever might interfere with us getting that to our folks that needed it,” Hogan said last week in an interview with Washington Post Live.

Hogan and Baker don’t fit the common perception of the Tea Party mold. They both have harshly criticized President Donald Trump and supported the impeachment inquiry. Hogan openly considered challenging Trump for the GOP presidential nomination.

They are among the last vestiges of moderate conservatism in American executive office, and yet they are the ones waging a battle over federalism and states’ rights.

The political minds built for this moment — the ones who have long fantasized about escalating the state-federal power struggle — are not up to the task. The conservative firebrands who should be taking up this fight instead are beholden to Trump and whatever cockamamie plans he comes up with.

At a news conference last month, Trump made a striking claim about his powers in managing the public health crisis: “When somebody is the president of the United States, the authority is total. And that’s the way it’s got to be. It’s total.”

That should have been a flashpoint for conservatives, the beginning of a revitalized Tea Party that recognizes the enormous threat Trumpism poses to our values.

But it wasn’t. Loyalists brushed it off, again, as Trump misspeaking.

The small-government philosophy is founded on the likelihood that the levers of government power will eventually be grabbed by some menace, an incompetent or malicious figure. But when that menace is your friend, your fundraiser and your public relations manager, it proves hard to slap his hand away.

adam.sullivan@thegazette.com; (319) 339-3156

I have been a Johnson County resident since 1977. I grew up in Clear Lake, a small farming community in North Central Iowa. I came to Iowa City after being recruited by Dan Gable to wrestle for the University of Iowa Hawkeye wrestling team and placed 3rd place in the 1980 NCAA Division I.

I met my wife Teresa and we settled in Iowa City. I have two children, Melissa, 36, and Anthony, 25; and grandchildren Emma, 9, Ellie and Emilia, 4-month-old twin girls, and Jack, who passed two just before his 2nd birthday. I am a cancer survivor and support cancer research and patient support.

I was a maintenance supervisor at the old Cantebury Inn, I owned and operated Advance Property Management for 23 years and drove a school bus for First Student, Inc. While working at First Student I was one of the driving forces in the campaign for the workers to unionize with the Teamsters. I was asked to join the Teamsters as a full-time organizer after the campaign, which I did for 13 years. I found my calling as an organizer because I was able to help others stand up for themselves and really change their lives.

I made the decision to run for Johnson County supervisor because we need to bring some common sense back to Johnson County government, and run a smarter government that works for all. The supervisors need to oversee the county departments better to stop wasting county funds paying settlements to individuals because of illegal action by department employees. Rules are for everyone and if you work outside the rules there will be costs and consequences.

I want to bring new blood to the board as well as new ideas. County supervisor is a public service position of honor and trust. Being a supervisor is about following through on jobs you were elected to do for the people. The supervisors need to finish jobs that they started but never completed. You should never leave a job half done!

I hope the voters agree the Johnson County Board of Supervisors need to answer to the public for their actions and their employees. We can no long just “sweep issues under the rug.”

Dean Phinney is a candidate in the Democratic primary for Johnson County Board of Supervisors.

Another day, another devastating new uptick in Iowa’s COVID-19 figures.

Several times in the past few weeks, Gov. Kim Reynolds has announced a new daily high in Iowa’s positive COVID-19 tests or deaths. On Tuesday, yet another striking record — 19 deaths in a 24-hour period, or nearly 10 percent of the state’s total COVID-19 deaths to date.

For a governor who says she is staking her pandemic response on data and metrics, those grim numbers don’t seem to weigh heavily on Reynolds’ decision-making.

“The fact is we can’t prevent people from getting the COVID-19 virus,” Reynolds said at her Tuesday news conference. “If we weren’t testing in these areas, people would still have the virus and without being tested, diagnosed and isolated it could spread even further.”

In one breath, Reynolds tells Iowans we are helpless to stop the virus’s spread. In the very next breath, she explains how testing and isolation can help prevent the spread.

It’s just one example of the confusing guidance Iowans are getting from the governor and her team. Iowans looking for answers about how to protect themselves and their families are finding seemingly conflicting answers.

They report we have reached the peak, only to backtrack. They say we’re in this together and there’s a statewide plan to confront the outbreak, but then they tell us it’s really about “personal responsibility.” They tell us to stay home as much as possible, then pivot to emphasizing the need for people who feel sick to stay home.

Sometimes, it almost feels as if Reynolds is blaming Iowans for getting sick.

Early on, Reynolds used a regional strategy to track the virus, based on factors such as hospitalizations and health care resources in six multicounty regions across the state. That approach has been brushed aside with little explanation to the public.

Instead, Iowa now has “open” and “closed” counties — 22 where significant restrictions remain intact, and 77 where businesses can open in a limited manner. After less than a week under the county-by-county strategy, there are early signs that the 77 counties are seeing an uptick in confirmed COVID-19 cases.

• Gov. Reynolds is disrupting her own virus response plan

Reynolds’ response in this phase of the pandemic is just as crucial as the initial phase, to prevent a deadlier wave. Shifting to the personal responsibility path also decentralizes leadership, which creates more uncertainty.

If Iowa’s “open” counties see a surge, will Reynolds relent and reimpose restrictions?

We have reason to doubt it. Just this week, Reynolds co-authored a Washington Post guest column with other governors, arguing “our approach worked.”

In Reynolds’ mind, she has already defeated the virus, so she’s retreating from the fight. That’s bad news for Iowans who are still very much on the front lines of this pandemic.

(319) 398-8262; editorial@thegazette.com

As death rates from COVID-19 rise, the state is beginning to open back up. And with that the expectation is that Iowans get back to work. Iowans who don’t go back to work will lose unemployment benefits, leaving thousands of workers forced to expose themselves and their families to a potentially deadly virus, which experts say could have a second wave in the fall.

The rush to reopen the state has left many questions about the health and safety of Iowans unanswered. Among those questions, “Who will watch the children?” is especially crucial.

Schools are closed for the rest of the year. The future of summer camps is uncertain. Half of the child care centers in America currently are closed. Using elderly parents for child care can be risky since grandparents are in the age bracket with the highest risk for death and complications from COVID-19.

This leaves families, mothers especially, at risk of losing their jobs and unemployment benefits.

Nationwide, women still carry the heavy burden of child care, despite the fact that most families are dual income homes. Two-thirds of minimum wage workers in America are women which puts them at risk for unemployment and illness because of exposure to the virus.

Already, the child care gap for women contributes to the wage gap. Women earn 80 cents to the male dollar. And the inequality is compounded when segmented by race.

Congress has tried to pass a paid leave policy, but those attempts have failed. And Iowa’s governor has so far not commented on the looming child care crisis as she declares victory over the virus and opens up the state.

Before the pandemic, a quarter of Iowa families lived in a child care desert, and child care in the state does not even come close to meeting the national definition of affordable. Experts estimated that the Iowa economy loses more than $1 billion each year because of a lack of child care. And with the reality of the pandemic sinking in, it will only get worse.

The Department of Human Services received $31.9 million in aid from the federal CARES Act that was dispersed to child care centers to help care for the children of essential workers. But as more people go back to work, that aid will be spent very quickly. Leaving the children of everyone else without answers to this fundamental question. If Reynolds wants to open up the state, her team needs to formulate a comprehensive plan that addresses the lack of child care and offers paid leave and works to reopen child care centers.

But rushing to open an economy when there is no child care is an attack not just on families but specifically mothers.

(319) 398-8262; editorial@thegazette.com

When Andrea Wilson approached me five years ago with her idea of creating a space for writers in our community separate from any offered by the University of Iowa, I must admit I was a bit skeptical, if not defensive. Over a long coffee discussion, I shared with her a detailed look at the literary landscape of Iowa City and all of the things my organization, the Iowa City UNESCO City of Literature was doing to make those assets more visible and accessible.

• Coronavirus closes the Iowa Writers’ House - for now

Despite this, Andrea mentioned the need for an “on ramp,” a way for people who don’t feel a part of that community to find their path, to access those riches. It was there, I thought to myself. She just hadn’t looked in the right place.

Then she built that ramp in the form of the Iowa Writers’ House. As she and her team defined what that ramp should look like, what role it should play, the Writers’ House evolved from being an idea with promise to a vital part of our literary infrastructure. She showed that people were hungry for further instruction. They desired more and different ways to connect with one another. These were things beyond the scope and mission of the UI and the City of Literature. She had found her niche, and filled it, nicely complementing what was offered by my organization and others.

But those services do not come without cost. Andrea and her team scrambled, using the house as a literary bed-and-breakfast that was used by many visiting writers. They scheduled workshops. They held fundraisers. But that thin margin disappeared with the onset of COVID-19. Unable to hold those workshops, to serve as a bed-and-breakfast, to provide meaningful in-person connections, the Writers’ House was unable to carry on in its current configuration.

We have every hope and expectation that the Iowa Writers’ House and Andrea will continue to be a part of our literary landscape in the future. This will come perhaps in another form, another space. Conversations have been underway for months about the needs of the literary community beyond the UI. Andrea has been a key part of those discussions, and the work that she and her team has done offer vital information about where those conversations need to go. Gaps have been identified, and while they won’t be filled in the same way, they will be filled.

These conversations join those that have been taking place in our community for decades about the need for space and support for writers and artists. As we all have realized over these past few weeks of isolation just how much we miss when we are not able to gather to create and to celebrate those creations, perhaps those conversations will accelerate and gain focus once we reconvene. The newly formed Iowa City Downtown Arts Alliance, of which we are proud to be a part, is an additional voice in that conversation.

In the meantime, we want to thank Andrea, Associate Director Alisha Jeddeloh, and the team at the Iowa Writers’ House, not just for identifying a need, but for taking the rare and valuable step of actually rolling up their sleeves and doing something to meet it.

John Kenyon is executive director of the Iowa City UNESCO City of Literature.

When it comes down to creating your brand you want something that is original but stands out. Here is what makes a good logo so you can stand out. More

What does a localization specialist do? What is the concept of localization? If these questions are on your mind, then this article is for you. More

En 2016, la route du photographe finlandais Konsta Punkka croisait celle de deux pumas. Il se situait alors au cœur de la Patagonie, au Chili, dans le vaste parc national Torres del Paine. Spécialiste des clichés d’aventure et d’animaux dans leur habitat naturel, le photographe a passé une dizaine de jours à suivre les félins pour tirer de […]

For those looking for a way to optimize your search results on your WordPress blog. You may want to check out the following plugin. Goolge Highlight It will highlight or colorize the background of any letter or word that you search for. Head over to the site to see it, or do a search on […]

The post Google Highlight appeared first on WPCult.

Here is a neat trick. Say you want to show a custom field in you post or in a certain categories post. There is a simple code you need to write in order to accomplish this: <?php $image = get_post_meta($post->ID, "image", $single = true); ?> <?php if($image != '') : if(in_category(7)) { echo ''; } […]

The post Echo custom fields in any category appeared first on WPCult.

For your information. The WordPress fonts are as follows: the old WP logo was Dante, the new one is Mrs. Eaves. You can also find the correct logo’s on WordPress.org.

The post The WordPress Logo appeared first on WPCult.

If you are using the cforms II, you may want to head over to Mr. Seidel’s site for more info on the matter.

The post Goodbye to cforms II appeared first on WPCult.

Hongo is a creative and responsive, search engine optimised and fast loading, highly flexible and powerful, feature-rich and easy to use WooCommerce WordPress theme which comes with all necessary settings and tools which will help you to create a great … Continued

The post Hongo – The Ultimate WooCommerce WordPress Theme appeared first on WeLoveWP.

Iowa Gov. Kim Reynolds is providing an update on coronavirus in Iowa at 11:00 a.m. today.

She is speaking from the State Emergency Operations Center in Johnston. The news conference will be livestreamed and viewable on this page.

Coronavirus hospitalizations have continued a steady increase, with more than 400 Iowans presently admitted for COVID-19.

Four Republican senators closely allied with President Donald Trump are urging him to suspend all new guest worker visas for 60 days, and to suspend other types of worker visas including those for advanced skills sought by the technology industry, until unemployment in the United States “has returned to normal levels.”

The senators, who include Iowa’s Chuck Grassley, said that Trump’s April 22 order suspending most immigrant visas for 60 days doesn’t go far enough.

While Trump suspended the issuing of new green cards for would-be U.S. permanent residents, they want visas affecting skilled workers, agriculture workers and others to face curbs.

“Given the extreme lack of available jobs for American job-seekers as portions of our economy begin to reopen, it defies common sense to admit additional foreign guest workers to compete for such limited employment,” wrote the senators, who also include Tom Cotton of Arkansas, Ted Cruz of Texas and Josh Hawley of Missouri.

The letter was reported earlier by Politico.

The letter from some of the Senate’s most prominent immigration hard-liners could put new pressure on the president to expand his executive order, which drew criticism from business, civil rights and immigrant rights groups who said it would keep companies from hiring critical workers and could prevent family reunification.

The president said at the time there would be carve-outs for migrant agricultural workers, and promised to make it even easier for farmers rebounding from the coronavirus crisis to hire labor from other countries.

The order exempts individuals seeking to permanently enter the country as a medical professional or researcher, as well as members of the armed forces, those seeking asylum or refugee status, and children being adopted by American parents.

In their letter, the senators said Trump should go much further by suspending all new guest worker visas for 60 days.

“Exceptions to this suspension should be rare, limited to time-sensitive industries such as agriculture, and issued only on a case-by-case basis when the employer can demonstrate that they have been unable to find Americans to take the jobs,” they wrote.

After the 60 days, they said, Trump should continue to suspend new non-immigrant guest workers for one year or until U.S. unemployment returns to “normal levels.”

That should include H-1B visas for highly skilled workers in the technology and other industries, H-2B visas for non-agricultural seasonal workers and those in the Optional Practical Training Program that extends visas of foreign students after they graduate.

About three-quarters of H-1B visas go to people working in the technology industry, though the exact levels vary year by year.

They also called on Trump to suspend the EB-5 immigrant visa program “effective immediately,” calling it “plagued by scandal and fraud” and in need of change.

EB-5 visas allow immigrant investors to qualify for a green card by investing at least $900,000 in a business that will employ at least 10 Americans.

DES MOINES — Iowa Gov. Kim Reynolds will not be holding a news briefing Friday on the coronavirus outbreak in Iowa due to scheduling conflicts created by Vice President Mike Pence’s visit to Iowa, according to the governor’s office.

The vice president was slated to travel to Des Moines Friday morning with plans to participate in a discussion with faith leaders about how they are using federal and state guidelines to open their houses of worship in a safe and responsible manner.

Also, Friday afternoon the vice president was scheduled to visit Hy-Vee headquarters in West Des Moines for a roundtable discussion with agriculture and food supply leaders to discuss steps being taken to ensure the food supply remains secure. Pence will return to Washington, D.C., later Friday evening.

Along with the governor, Iowa’s Republican U.S. Sens. Joni Ernst and Chuck Grassley are slated to join Pence at Friday’s events in Iowa.

According to the governor’s staff, Reynolds plans to resume her regular schedule of 11 a.m. press conferences next week.

Missing Berlin’s gorgeous buildings again. ???? (at Berlin, Germany)

I’ve gone subway hopping for photos in every city I’ve been to except the one I live in. ???? (at Toronto, Ontario)

I took this shot about a year ago when I had a very different editing style. A ton of faded blacks and, believe it or not, a subtle green tint (unknowingly inherited from the preset I was using at the time). Re-editing it now, I’m happy with the way my style has evolved, though I can already sense that I’m on the brink of evolving it again. And I’m okay with that. ???? (at London, United Kingdom)

This image shows a particular optical illusion that confronts us every day. Notice the difference between the black text on a white background and the reverse. With reversed type — light text on a darker background — the strokes seem bolder.

Black text on white is very familiar, so we can be forgiven for thinking it correctly proportioned. For familiarity’s sake we can say it is, but there are two effects happening here: The white background bleeds over the black, making the strokes seem thinner. With reversed type the opposite is true: The white strokes bleed over the black, making it seem bolder.

One of the most obvious examples of this is with signs where the letters are punched into the surround then lit from inside. In his article, Designing the ultimate wayfinding typeface, Ralph Herrmann used his own Legibility Text Tool to simulate this effect for road and navigational signs.

One might say that characters are only correctly proportioned with low-contrast. Although objective reality hails that as true, it isn’t a good reason to always set type with low contrast. Type designers have invariably designed around optical illusions and the constraints of different media for us. Low-contrast text can also create legibility and accessibility problems. Fortunately, kind folks like Gez Lemon have provided us with simple tools to check.

As fascinating as optical illusions are —  the disturbing, impossible art of Escher comes to mind — we can design around reversed body type. On the Web, increasing tracking and leading are as simple as increasing the mis-named letter-spacing and line-height in CSS. However, decreasing font weight is a thornier problem. Yes, we will be able to use @font-face to select a variant with a lighter weight, but the core web fonts offer us no options, and there are only a few limited choices with system fonts like Helvetica Neue.

Reversing a logotype

For logotype there are plenty of options, but it makes me slightly uncomfortable to consider switching to a lighter font for reversed type logos. The typeface itself is not the logotype; the variant is, so switching font could be tricky. Ironically, I’d have to be very sure that that was no perceivable difference using a lighter weight font. Also, with display faces, there’s often not a lighter weight available — a problem I came across designing the Analog logo.

The logotype worked well when testing it in black on white. However, I wanted a reversed version, too. That’s when I noticed the impact of the optical illusion:

It looked bloated! Objective reality be damned; it simply wouldn’t do. After a few minutes contemplating the carnage of adjusting every control point by hand, I remembered something; eureka!

Punching the paths through a background image in Fireworks CS4 removed the illusion. (Select both the path and the background then using Modify > Combine Paths > Punch.) Is this a bug? I don’t know, but if it is, it’s a useful one for a change!

I grinned. I was happy. All was well with the world again. Lovely! Now I could go right ahead and think about colour and I wouldn’t be far from done. This is how it emerged:

A final note on logotype design & illusions

Before we even got to actual type for the Analog logo, we first had to distill what it would convey. In our case, Alan took us through a process to define the brand values and vision. What emerged were keywords and concepts that fed into the final design. The choice of type, colour, and setting were children of that process. Style is the offspring of meaning.

I always work in greyscale for the first iterations of a new logo for a few simple reasons:

1. The form has to work independently of colour — think printing in greyscale or having the logo viewed by people with a colour-impairment.
2. It allows for quick testing of various sizes — small, high contrast versions will emphasise rendering and legibility issues at screen resolutions, especially along curves.
3. I like black and white. :)

I realise that in this day and age the vast majority of logos need to perform primarily on the Web. However, call me old-fashioned, but I still think that they should work in black and white, too.

Brands and display faces emerged with consumer culture during the 19^th Century. Logotypes were displayed prominently in high streets, advertising hoardings, and on sign boards. In many instances the message would be in black and white. They were designed to be legible from a distance, at a glance, and to be instantly recognisable. Even with colour, contrast was important.

The same is true for the Web today; only the context has changed, and the popularity of logomarks and icons. We should always test any logo at low resolutions and sizes, and the brand must still have good contrast (regardless of WCAG 2.0) to be optimal. A combination of colour and form works wonders, but in a world of a million colours where only a handful are named in common parlance, having the right form still seems a smarter choice than trying to own a palette or colour.

A final word

This article was prompted by a happy accident followed by a bit of reading. There are many references to optical illusions in design and typography books. The example image at the start of this article was inspired by one found in the excellent Stop Stealing Sheep and Find Out How Type Works by Erik Spiekermann and E.M. Ginger. There’s also plenty of online material about optical or visual illusions you can dive into. There’s also more on . Oh, and don’t forget the work of M. C. Escher!

Human eyes are amazing. In two sets of watery bags we get a wide-angle lens with incredibly sharp focus and ridiculous depth of field. Apparently our brain is even clever enough to compensate for the lag in the signal getting from retina to cortex. I know next to nothing about ocular science. Spending a morning reading and thinking about optical illusions, and contemplating my own view here in the garden office is pretty awe-inspiring. If only my photographs were as good as my eyes, illusions or no.

Last weekend, at the Subscribe10 conference, we released Advanced Audio Algorithm Parameters for Multitrack Productions:

We launched our advanced audio algorithm parameters for Singletrack Productions last year. Now these settings (and more) are available for Multitrack Algorithms as well, which gives you detailed control for each track of your production.

• Fore/Background Settings: keep your music/clip tracks unchanged and set a custom background gain
• Multitrack Leveler Parameters: control the stereo panorama, leveling algorithm, dynamic range and compression
• Better Hum and Noise Reduction Controls for each track
• Maximum True Peak Level setting for the final mixdown
• Full API Support

Please join our private beta program and let us know how you use these new features or if you need even more control!

Fore/Background Settings

The parameter Fore/Background controls whether a track should be in foreground, in background, ducked, or unchanged, which is especially important for music or clip tracks.
For more details, please see Automatic Ducking, Foreground and Background Tracks .

Unchanged (Foreground):

We sometimes received complaints from users, which produced very complex music or clip tracks, that Auphonic changes the levels too hard.
If you set the parameter Fore/Background to the new option Unchanged (Foreground), Level relations within this track won’t be changed at all. It will be added to the final mixdown so that foreground/solo parts of this track will be as loud as (foreground) speech from other tracks.

Background Level:

It is now possible to set the level of background segments/tracks (compared to foreground segments) in background and ducking tracks. By default, background and ducking segments are 18dB softer than foreground segments.

Leveler Parameters

Similar to our Singletrack Advanced Leveler Parameters (see this previous blog post), we also released leveling parameters for Multitrack Productions now.
The following advanced parameters for our Multitrack Adaptive Leveler can be set for each track and allow you to customize which parts of the audio should be leveled, how much they should be leveled, how much dynamic range compression should be applied and to set the stereo panorama (balance):

Leveler Preset:

Select the Speech or Music Leveler for this track.
If set to Automatic (default), a classifier will decide if this is a music or speech track.

Dynamic Range:

The parameter Dynamic Range controls how much leveling is applied: Higher values result in more dynamic output audio files (less leveling). If you want to increase the dynamic range by 3dB (or LU), just increase the Dynamic Range parameter by 3dB.
For more details, please see Multitrack Leveler Parameters.

Compressor:

Select a preset for Micro-Dynamics Compression: Auto, Soft, Medium, Hard or Off.
The Compressor adjusts short-term dynamics, whereas the Leveler adjusts mid-term level differences.
For more details, please see Multitrack Leveler Parameters.

Stereo Panorama (Balance):

Change the stereo panorama (balance for stereo input files) of the current track.
Possible values: L100, L75, L50, L25, Center, R25, R50, R75 and R100.

If you understand German and want to know more about our Advanced Leveler Parameters and audio dynamics in general, watch our talk at the Subscribe10 conference:
Video: Audio Lautheit und Dynamik.

Better Hum and Noise Reduction Controls

Noise Reduction Amount:

Maximum noise and hum reduction amount in dB, higher values remove more noise.
In Auto mode, a classifier decides if and how much noise reduction is necessary (to avoid artifacts). Set to a custom (non-Auto) value if you prefer more noise reduction or want to bypass our classifier.

Hum Base Frequency:

Set the hum base frequency to 50Hz or 60Hz (if you know it), or use Auto to automatically detect the hum base frequency in each speech region.

Hum Reduction Amount:

Maximum hum reduction amount in dB, higher values remove more noise.
In Auto mode, a classifier decides how much hum reduction is necessary in each speech region. Set it to a custom value (> 0), if you prefer more hum reduction or want to bypass our classifier. Use Disable Dehum to disable hum reduction and use our noise reduction algorithms only.

Behavior of noise and hum reduction parameter combinations:

Maximum True Peak Level

In the Master Algorithm Settings of your multitrack production, you can set the maximum allowed true peak level of the processed output file, which is controlled by the True Peak Limiter after our Loudness Normalization algorithms.

If set to Auto (which is the current default), a reasonable value according to the selected loudness target is used: -1dBTP for 23 LUFS (EBU R128) and higher, -2dBTP for -24 LUFS (ATSC A/85) and lower loudness targets.

Full API Support

All advanced algorithm parameters, for Singletrack and Multitrack Productions, are available in our API as well, which allows you to integrate them into your scripts, external workflows and third-party applications.

Join the Beta and Send Feedback

Please join our beta and let us know your case studies, if you need any other algorithm parameters or if you have any questions!

Here are some private beta invitation codes:

8tZPc3T9pH VAvO8VsDg9 0TwKXBW4Ni kjXJMivtZ1 J9APmAAYjT Zwm6HabuFw HNK5gF8FR5 Do1MPHUyPW CTk45VbV4t xYOzDkEnWP
9XE4dZ0FxD 0Sl3PxDRho uSoRQxmKPx TCI62OjEYu 6EQaPYs7v4 reIJVOwIr8 7hPJqZmWfw kti3m5KbNE GoM2nF0AcN xHCbDC37O5
6PabLBRm9P j2SoI8peiY olQ2vsmnfV fqfxX4mWLO OozsiA8DWo weJw0PXDky VTnOfOiL6l B6HRr6gil0 so0AvM1Ryy NpPYsInFqm
oFeQPLwG0k HmCOkyaX9R G7DR5Sc9Kv MeQLSUCkge xCSvPTrTgl jyQKG3BWWA HCzWRxSrgW xP15hYKEDl 241gK62TrO Q56DHjT3r4
9TqWVZHZLE aWFMSWcuX8 x6FR5OTL43 Xf6tRpyP4S tDGbOUngU0 5BkOF2I264 cccHS0KveO dT29cF75gG 2ySWlYp1kp iJWPhpAimF

If you have an invitation code, you can enter it here to activate the Multitrack Advanced Audio Algorithm Parameters:
Auphonic Algorithm Parameters Private Beta Activation

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