de Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton By prospero.murdoch.edu.au Published On :: Atherton, Julie (Business strategist), author Full Article
de Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
de Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
de 6 Months After Google Reader Shut Down By www.rss-specifications.com Published On :: Wed, 8 Jan 2014 09:00:00 -0500 6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word. Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before. complete article Full Article
de 5 Free RSS Readers By www.rss-specifications.com Published On :: Mon, 27 Jan 2014 09:00:00 -0500 In this list, we will be talking about 5 free RSS Reader apps for Windows 8. RSS feeds have quickly become the growing trend, by keeping you updated about the latest posts on various websites. Fetch the RSS feeds of a news website in an RSS Reader app. complete article Full Article
de 10 RSS Readers for Macs By www.rss-specifications.com Published On :: Wed, 29 Jan 2014 09:00:00 -0500 Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac. complete article Full Article
de Unread RSS Reader By www.rss-specifications.com Published On :: Tue, 11 Feb 2014 09:00:35 -0500 Unread is a RSS reader that understands that, keeps things simple, and provides you with a ton of gestures so you can get around the app quickly. complete article Full Article
de Teens, Social Media and the School System: Misunderstood or Toxic Relationship? By www.rss-specifications.com Published On :: Tue, 29 Apr 2014 09:00:13 -0400 The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school. The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial. complete article Full Article
de Guide to Social Marketing By www.rss-specifications.com Published On :: Wed, 21 May 2014 09:00:19 -0400 Downloadable guide to social marketing. complete article Full Article
de 3 Best RSS Readers for Android By www.rss-specifications.com Published On :: Mon, 26 May 2014 09:00:00 -0400 If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place. Here are some of the best free RSS reader apps to get you started. complete article Full Article
de Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
de Feedly RSS Reader Taken Down By Attackers By www.rss-specifications.com Published On :: Fri, 20 Jun 2014 09:00:00 -0400 Internet consumers used to getting their news from the popular RSS reader Feedly were left in the dark Wednesday morning after the service was taken down in what was described as a denial of service attack that included an attempt to extort money from the company, according to the website Verge. complete article Full Article
de Turn Gmail Into an RSS Reader With IFTTT By www.rss-specifications.com Published On :: Wed, 2 Jul 2014 13:08:00 -0400 IFTTT is one of our favorite Web services, allowing users to plug different online apps and sites together with no coding required. Through a simple step-by-step interface you can create customized recipes —each one involves a trigger if this and a resulting action then that. You can use it to get SMS weather alerts, duplicate status updates, back up your photos, control your home lighting and a whole lot more. complete article Full Article
de After the Death of Google Reader By www.rss-specifications.com Published On :: Fri, 11 Jul 2014 09:00:00 -0400 A Year After Google Readers Death, How Do You Get Your News? Wednesday marks the first anniversary of the death of Google Reader. While it is missed, we have moved on — plenty of alternatives have sprung up in its wake. But we want to know how you get your news in the post-Google Reader world. Did you migrate to alternative services like Feedly, Feedbin or FeedWrangler? Are you using Twitter and Facebook as primary sources of news? Or do you still watch that old-fashioned device in your living room called a TV? Let us know, below. complete article Full Article
de SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
de 5+ Demos for jQuery Mobile RSS Readers By www.rss-specifications.com Published On :: Fri, 18 Jul 2014 10:15:49 -0400 Over the past couple of years, mobile phones have become an important content consumption device. Also RSS Readers are important no matter. In this article, we’re sharing some Demos for jQuery Mobile RSS Readers. These jQuery Mobile RSS Reader Demos fetches the feeds in real time. complete article Full Article
de Google RSS death creates $1.3M business By www.rss-specifications.com Published On :: Mon, 6 Oct 2014 09:00:00 -0400 Because Feedly sold life-time memberships for a short period last year to the first 5,000 customers, the number of Pro users on a monthly or annual subscription is probably close to 30,000. At $45 each, that is revenue of $1.35 million each year. complete article Full Article
de RSS Readers for Linux By www.rss-specifications.com Published On :: Wed, 7 Jan 2015 09:00:00 -0500 RSS readers for linux allow users to view information contained in rss feeds in a specific location in an intuitive way. RSS Readers for Linux Full Article
de Palabre RSS Reader By www.rss-specifications.com Published On :: Mon, 16 Feb 2015 10:16:17 -0500 When starting the app for the first time, you can either sign in with your Feedly account or simply click Start. If you don’t have a Feedly account, do not worry. Palabre will suggest a number of popular feeds for you to choose from. complete article Full Article
de 8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed By www.rss-specifications.com Published On :: Thu, 5 Feb 2015 09:00:00 -0500 According to a recent social-media engagement study, Americans now spend more time on social media than any other Internet activity, including email. Social media is not going anywhere and businesses, small and large, are now recognizing their online presence is an essential part of their marketing strategy. Eight out of 10 small to medium-sized businesses now use social media to drive growth for their business, and three out of five say they have gained new customers through social media marketing. complete article Full Article
de 15 Best of jQuery RSS Feed Readers By www.rss-specifications.com Published On :: Thu, 26 Feb 2015 09:00:00 -0500 RSS has been the easiest way to get the current update of any website or blog for a long time. These updates include full or summarized text like blog entries, news headlines, audio, and video in a standardized format. In today’s post we are presenting you our list of 15 best of the best jQuery RSS Feed Readers that can help you show these updates of other blog and sites on your own website. complete article Full Article
de Turn Gmail into an RSS Reader By www.rss-specifications.com Published On :: Fri, 13 Mar 2015 09:00:00 -0400 Whether you are still struggling to get over the loss of Google Reader or you want to try out RSS subscriptions for the first time, you can set up Gmail as a makeshift feed reader in just a few minutes. We have outlined the steps you need to follow to turn your inbox into a news ticker below. While it was not built as an RSS reader, Gmail certainly does a fine job nevertheless. You can filter your feeds as you like, star articles for later reading, catch up on mobile devices, and use the apps powerful search capabilities to browse through archived content. complete article Full Article
de Clean Up Your RSS Reader By www.rss-specifications.com Published On :: Mon, 16 Mar 2015 09:00:00 -0400 Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. And that's how I feel about RSS feed readers right now. complete article Full Article
de RSS Readers Apps of the Week By www.rss-specifications.com Published On :: Mon, 27 Apr 2015 09:00:00 -0400 Taking a look at the state of RSS on iOS post Google Reader, it is actually in better shape than it was before Google killed off the popular service. There are variety of sync services out there. complete article Full Article
de Social Media Marketers Face New Challenges As FTC Rolls Out New Guidelines By www.rss-specifications.com Published On :: Fri, 17 Jul 2015 09:00:00 -0400 The Federal Trade Commission rolled out its latest truth in advertising guidelines. The last time the FTC updated its guidelines for truth in advertising was back in 2010. The new guidelines may precede a crackdown for social media marketing. Their effect on social media marketing includes how marketers handle the use of celebrity endorsements. The FTC recommends that marketers have a proper disclosure check up to make sure that their social media marketing campaigns fall within FTC guidelines. complete article Full Article
de Social Media Could Deal your Brand a Blow By www.rss-specifications.com Published On :: Wed, 22 Jul 2015 09:00:00 -0400 Decide how you intend to use social media and to whom you will allow access, especially on Facebook. You do not necessarily need to completely sanitise all your social media profiles — because companies want to hire real people, and some companies specifically look for creativity and personality. However, if you want to ensure a potential employer does not reject you on those grounds, make sure your online social profile depicts the type of employee a company would want to hire. complete article Full Article
de Microsoft Band lets developers build apps that tap RSS feeds for content By www.rss-specifications.com Published On :: Mon, 3 Aug 2015 09:00:00 -0400 Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps. complete article Full Article
de Microsoft Band lets developers build apps that tap RSS feeds for content By www.rss-specifications.com Published On :: Wed, 12 Aug 2015 09:00:00 -0400 Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen. complete article Full Article
de The 15 Social Media Trends that Defined a Generation By www.rss-specifications.com Published On :: Mon, 17 Aug 2015 09:00:00 -0400 Over the past few years, social media has given rise to a number of crazes that have quickly spread across the web; with the likes of Twitter and Facebook, a trend started in Devon can reach Delaware in a matter of minutes. In the past 5 years, social media trends have got bigger and bigger, and in some cases wackier and wackier. From the more absurd trends like Batmanning and Cinnamon Challenge, to those with an underlying charitable cause like the Ice Bucket Challenge, social media trends spread like wildfire. Chances are you will have had at least a handful of trends pop up on your social media feeds over the years. complete article Full Article
de How to Identify Your Best Social Media Influencers By www.rss-specifications.com Published On :: Wed, 30 Sep 2015 09:00:43 -0400 Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies. One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform. complete article Full Article
de Top 10 social media analytics tools: The VentureBeat index By www.rss-specifications.com Published On :: Mon, 26 Oct 2015 09:00:00 -0400 Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter? Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities. complete article Full Article
de 4 Tools to Display RSS Feed Updates Directly on Your Windows Desktop By www.rss-specifications.com Published On :: Wed, 4 Nov 2015 09:00:58 -0400 In this article, I am going to cover four of the best tools to deliver RSS feed updates directly to your desktop, either through RSS tickers, or from alert boxes that display feed information right inside and scroll automatically. This way, during your workday, you can just glance over at the streaming updates and if a topic catches your eye, you can click on it and bookmark the article to read later, during your lunch break or after work. complete article Full Article
de Great Ideas for Blog Posts By www.rss-specifications.com Published On :: Fri, 13 Nov 2015 09:18:00 -0400 Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts. 1. Make it visual. Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post. Great Ideas for Blog Posts Full Article
de RSS is Not Dead Look at the Numbers By www.rss-specifications.com Published On :: Tue, 1 Dec 2015 09:00:36 -0500 RSS has taken some big hits recently. Of course, people have been announcing the death of RSS pretty much since it came into existence, but when Google Reader bit the dust on July 1st, 2013, many were ready to place a wreath at the headstone and walk away. complete article Full Article
de Get Organized: Clean Up Your RSS Feed Reader By www.rss-specifications.com Published On :: Fri, 8 Jan 2016 09:00:00 -0500 Nothing motivates me to clean up like having to move. When I move house, which I do more often than I like, I see it as a time to purge junk and scrub the new place from corner to corner before moving in any of my stuff. complete article Full Article
de JustCast Turns A Dropbox Folder Into A Podcast RSS Feed By www.rss-specifications.com Published On :: Mon, 25 Jan 2016 09:00:00 -0500 JustCast is built as a simple way to create a feed for your own podcasts without dealing with hosts, but it is just as good for making your own private feeds of various audio files you need to listen to. complete article Full Article
de Munch is a fast efficient RSS Reader for Android By www.rss-specifications.com Published On :: Fri, 5 Feb 2016 09:00:00 -0500 Feeds are added one after the other to Munch which is the program's greatest shortcoming, especially if you have an opml file full of feeds already that you would like to import. This means that you need to add feed after feed manually in the application which is a problem considering that you need to get hold of feed urls first somehow to do so. complete article Full Article
de Probation Department Says Social Media Outreach Works By www.rss-specifications.com Published On :: Mon, 7 Mar 2016 09:00:00 -0500 Lately, Facebook newsfeeds have been seeing a new page pop up asking for assistance from the community, and the response has been abundant. Jessica Williams, chief probation officer and program director of the Ross County Probation Department, created a Facebook page for the agency a few weeks ago. She started posting names of people wanted on warrants after violating the terms of their probation, along with their pictures. complete article Full Article
de Understanding RSS Feeds By www.rss-specifications.com Published On :: Fri, 18 Mar 2016 09:00:00 -0500 What Are RSS Feeds? RSS Feeds RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed. Each item in the feed typically contains a headline; article summary and link back to the online article. Understanding RSS Feeds Full Article
de 8 Ways to Get (and Keep) Blog Readers By www.rss-specifications.com Published On :: Wed, 6 Apr 2016 09:00:00 -0400 If a blogger falls in a forest, and there’s no one around to see it…will Google still pick up the feed? Ha! I crack myself up. For those of us who spend time blogging, one of the more critical questions is: “How do I get people to read my blog?” After all, if we’re out there hustling to write content for the blogosphere, how valuable is it if no one reads it? Have no fear. Here are eight great ways to get (and keep) blog readers: 1. Identify your audience. What are you blogging about, and what kinds of people would benefit from reading it? complete article Full Article
de The Complex Link Between Social Media and Depression By www.rss-specifications.com Published On :: Fri, 15 Apr 2016 09:00:00 -0400 The more time young adults spend using popular social media, the greater the link to depression, new research suggests. The finding stems from research—which involved nearly 1,800 men and women between the ages of 19 and 32—that tried to get a handle on how depression and social media habits may interact. But does greater involvement with social media actually promote depression? Or, are people who are already depressed simply more likely to gravitate to social media? The jury, according to the study authors, is still out. complete article Full Article
de Why 2016 is the first made-for-social media campaign By www.rss-specifications.com Published On :: Mon, 18 Apr 2016 09:00:00 -0400 Social media is the primary battleground for the most controversial presidential campaign in modern history. Here is what real-time data says about each campaign. complete article Full Article
de 7 Insider Tips to Rock Your Social Media Presence By www.rss-specifications.com Published On :: Fri, 22 Apr 2016 09:00:00 -0400 Social media is a blessing for small business entrepreneurs to spread the word about their business without spending a huge amount of advertising dollars. Nevertheless, a majority of small businesses are not able to capitalize on this opportunity. A recent ProOpinion poll found that many small business professionals don’t use social media or a social media calendar on a regular basis. Only 31 percent post frequently on social media, and whats even worse, just 15 percent interact with their audience. complete article Full Article
de In Defense of the RSS Feed for Comics By www.rss-specifications.com Published On :: Mon, 2 May 2016 09:00:00 -0400 Since starting the Johnny Bullet comic strip, I’ve begun reading many more web comics than before to the extent that I read more of them than print or digital comics. It has been an interesting transition from one of those comic book store devotee to getting most of my comics from individual creators online. One technology has helped make this transition possible. It is the RSS feed. complete article Full Article
de 10 best RSS reader apps for Android By www.rss-specifications.com Published On :: Wed, 4 May 2016 09:00:00 -0400 Do keep in mind, though, that not every website keeps an updated RSS feed anymore. Here are the best RSS reader apps for Android! complete article Full Article
de How Social Media Inflates Our Perception Of Our Choice Presidential Candidate By www.rss-specifications.com Published On :: Mon, 9 May 2016 09:00:00 -0400 The most fervent political supporters think only their candidate can possibly win. Bloomberg View columnist Megan McArdle blames these beliefs on the echo chambers found on our social media feeds. complete article Full Article
de Why Marketing Leaders Should Personally Engage More In Social Media By www.rss-specifications.com Published On :: Mon, 6 Jun 2016 09:00:00 -0400 I was interviewing Antonio Lucio, the CMO for HP, for my CMO Insight series (see article here), when we started talking about social media. For perspective, Lucio has over 33,000 Twitter followers, has a 62 Klout score, and is the 4th most influential CMO on Twitter (see list here). I asked him why he is so personally involved in Twitter. Very few CMOs tweet and of those who have a lot of followers, few tweet themselves, instead delegating the task to somebody on their marketing team. His response to my question was fascinating, and an important one for any CMO or aspiring CMO to hear. complete article Full Article
de How to Exclude Specific Categories from WordPress RSS Feed By www.rss-specifications.com Published On :: Sun, 31 Jul 2016 09:00:00 -0400 Do you want to exclude specific categories from RSS feed on your WordPress site? Many site owners use some categories for content that they don’t want to appear in the RSS feed of their site. In this article, we will show you how to exclude specific categories from WordPress RSS feed. complete article Full Article
de Implementing A Social Media Advocacy Program – How to Guide By www.rss-specifications.com Published On :: Fri, 26 Aug 2016 09:14:06 -0400 There was once a time when companies could only see the negative side of social media and as a result many banned the use of it within company hours. However, in more recent years I have witnessed companies becoming increasingly savvy about how to leverage the potential benefits of their employees’ extensive social networks. I have worked with several clients (ranging from blue chip multinationals to smaller more boutique affairs) on how to do just that. Today I want to share with you the ins and outs of implementing your own company-wide social media advocacy program. complete article Full Article
de Filtering RSS Feeds With Inoreader By www.rss-specifications.com Published On :: Wed, 31 Aug 2016 09:25:37 -0400 When Google killed Reader back in 2013, many people worried that it was the end of RSS feeds—an open source format that websites used to syndicate their posts automatically. Instead, it actually led to a huge degree of innovation. Now, three years later, things have never been better. complete article Full Article