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Advertising in contemporary consumer culture / by Hélène de Burgh-Woodman

Online Resource




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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

Online Resource




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Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz

Online Resource




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Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

Online Resource




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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

Online Resource




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Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

Online Resource




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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

Online Resource




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Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

Online Resource




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Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

Online Resource




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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

Online Resource




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Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

Online Resource




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Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel

Online Resource




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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

Online Resource




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Consumer behavior over the life course: research frontiers and new directions / George P. Moschis

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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

Online Resource




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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

Online Resource




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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

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Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

Online Resource




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Performance management in retail and the consumer goods industry: best practices and case studies / editors, Michael Buttkus and Ralf Eberenz,

Online Resource




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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

Online Resource




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The Ecosystem of e-Business: Technologies, Stakeholders, and Connections: 17th Workshop on e-Business, WeB 2018, Santa Clara, CA, USA, December 12, 2018, Revised Selected Papers / Jennifer J. Xu, Bin Zhu, Xiao Liu, Michael J. Shaw, Han Zhang, Ming Fan (ed

Online Resource




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The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

Dewey Library - HF5415.32.C643 2019




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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

Online Resource




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Street democracy: vendors, violence, and public space in late twentieth-century Mexico / Sandra C. Mendiola García

Dewey Library - HF5459.M58 M45 2017




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

Online Resource




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Foundations of stated preference elicitation: consumer behavior and choice-based conjoint analysis / Moshe Ben-Akiva, Daniel McFadden, Kenneth Train

Dewey Library - HF5415.32.B463 2019




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Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

Online Resource




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Brand mascots: and other marketing animals / edited by Stephen Brown and Sharon Ponsonby-McCabe

Online Resource




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HCI in Business, Government and Organizations: information systems and analytics: 6th International Conference, HCIBGO 2019, Held as Part of the 21st HCI International Conference, HCII 2019, Orlando, FL, USA, July 26-31, 2019, Proceedings. / Fiona Fui-Hoo

Online Resource




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Kill bad meetings: and cut 50% of your meetings to transform your culture, improve collaboration, and accelerate decisions / Kevan Hall and Alan Hall

Dewey Library - HF5734.5.H55 2017




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Competitive branding strategies: managing performance in emerging markets / Rajagopal

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Design and management of interfirm networks: franchise networks, cooperatives and alliances / Josef Windsperger [and more], editors

Online Resource




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The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

Dewey Library - HF5415.5.N67 2018




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Killing marketing: how innovative businesses are turning marketing cost into profit / Joe Pulizzi & Robert Rose

Dewey Library - HF5415.13.P85 2018




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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina / Pamela Ricardi

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The attention economy and how media works: simple truths for marketers / Karen Nelson-Field

Online Resource




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Warehousing and transportation logistics: systems, planning, application and cost effectiveness / Heinrich Martin

Barker Library - HF5415.6.M3313 2018




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Handbook of research methods in consumer psychology / Edited by Frank R. Kardes, Paul M. Herr, and Nobert Schwarz

Dewey Library - HF5415.32.H367 2019




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Advertising Progress: American Business and the Rise of Consumer Marketing / Pamela Walker Laird

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Computational methods to examine team communication: when and how to change the conversation / Sara McComb, Deanna Kennedy

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Eurasian Business Perspectives: Proceedings of the 25th Eurasia Business and Economics Society Conference / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal

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The customer-driven organization: employing the Kano model / Lance B. Coleman, Sr

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Secondhand: travels in the new global garage sale / Adam Minter

Dewey Library - HF5482.M568 2019




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Product lifecycle management in the digital twin era: 16th IFIP WG 5.1 international conference, PLM 2019, Moscow, Russia, July 8-12, 2019, revised selected papers / Clement Fortin, Louis Rivest, Alain Bernard, Abdelaziz Bouras (eds.)

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The new economy of the product life cycle: innovation and design in the digital era / Andrey Tyulin, Alexander Chursin

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Event marketing in the context of higher education marketing and digital environments Florian Neus

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The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




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Technology mediated service encounters / edited by Pilar Garcés-Conejos Blitvich, Lucía Fernández-Amaya, María de la O Hernández-López

Dewey Library - HF5718.T43 2019




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[ASAP] Efficient Low-Cost All-Flexible Microcavity Semitransparent Polymer Solar Cells Enabled by Polymer Flexible One-Dimensional Photonic Crystals

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c03508




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[ASAP] Active and Deformable Organic Electronic Devices based on Conductive Shape Memory Polyimide

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04635