it

Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp

Chitty, William, author




it

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




it

Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




it

Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




it

Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.]




it

Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




it

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo




it

Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham

Jain, Subhash C., 1942-




it

What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher

Acuff, Dan S., 1942-




it

Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




it

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




it

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




it

Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




it

The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




it

Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




it

Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




it

Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




it

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




it

Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd

Hooley, Graham J., author




it

Marketing research : a concise introduction / Bonita Kolb

Kolb, Bonita M., author




it

Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




it

Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




it

Twitter Buys Patents From IBM

IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

complete article





it

Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

complete article




it

Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

complete article




it

Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

complete article




it

Increase Sales on Ebay with RSS Feeds

As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds.

complete article




it

Social Media Audit

One way to jump-start a content strategy that not only engages but motivates your audience is to conduct a social media audit. An audit also can be useful as you analyze your competitors social media efforts and get a handle on any unauthorized activity taking place on rogue accounts bearing your name and or likeness.

complete article




it

Ping.It Brings Context to RSS Feeds

In May last year, we brought you news on Ping.it, a Web-based RSS reader that lets you create tailored feeds by keywords and popularity. At its most basic

complete article




it

Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

complete article




it

Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans

Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share.

Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share

complete article




it

Google Looks to Shed 'Geek' Glass with Designer Chic

Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January.
The designer collection will include five new frames and eight new shades.

complete article




it

Link RSS feeds to email with Blogtrottr

RSS feeds are fine if you can find a good feed reader and the time to grind through the results, but lets face it - email is the center of most peoples universes. So why not converge RSS and email?

complete article




it

Roost Takes on Twitter with RSS

A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon to Google Chrome and Firefox.

complete article




it

Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money

Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks.
Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable.

complete article




it

Turn Gmail Into an RSS Reader With IFTTT

IFTTT is one of our favorite Web services, allowing users to plug different online apps and sites together with no coding required. Through a simple step-by-step interface you can create customized recipes —each one involves a trigger if this and a resulting action then that. You can use it to get SMS weather alerts, duplicate status updates, back up your photos, control your home lighting and a whole lot more.

complete article




it

Proven High Quality RSS Feed Aggregators

RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them.

These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time.

With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage.

complete article




it

Talking Social Strategy and Branding on iTunes

Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go.

Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more.

complete article




it

3 Ways to Get Business Recognition on Social Media

In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession.

While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands.

If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability?

complete article




it

7 Social Media Security Tips To Protect Your Business

Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues.

Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization.

complete article




it

Benefits of RSS on a Website

From a viewers perspective, an RSS nourish is a fantastic way to keep up with present details from a particular person, company, or company - and deciding upon up is all that is needed. Details are provided by RSS up-dates, which are available in many ways and on many gadgets, offering quickly obtainable details otherwise skipped through RSS up-dates.

complete article




it

Why You Should Automate Menial Social Media Activity by Using IFTTT

The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks.

complete article




it

10 Tools to Help Discover and Monitor Negative SEO

People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand.

complete article




it

Post to Twitter When Amazon Updates

Automatically post to Twitter when an Amazon RSS feed is updated.

IFTT Directions




it

Summary Writing Hints and Tips That Get Great Results

The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article titles ice cream. You can give a headline that states Ice Cream and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you are far more likely to get the attraction you want and need.

complete article




it

It Takes a Village: How to Build a Community for Your Blog

When it comes to content marketing, your results do not only come from the content you create—your blog can also help you build a haven to nurture your current and future customers. In this post, we are going to look at the benefits of having a community for your blog, the challenges blog moderators face, and how to create an engaging space for your readers.

complete article




it

How to Create RSS Feeds For Twitter?

Twitter has permanently disabled the Twitter RSS Feeds, but thanks to Amit Agarwal from Labnol, he has come up with an alternate way to create Twitter RSS Feed using a Google Script and Twitter widgets.

complete article




it

Working with RSS Feeds: Maximizing Your Content

From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings.

complete article




it

Working with RSS Feeds: Maximizing Your Content Stream

Do not just rely on visitors who click on the RSS badge or your web site. You must proactively syndicate your content to other appropriate RSS directories and web sites.

complete article