it Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
it The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
it Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
it Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
it Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
it Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
it Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo By prospero.murdoch.edu.au Published On :: Full Article
it Marketing : planning and strategy / Subash C. Jain, George T. Haley, Ranjit Voola, Mark Wickham By prospero.murdoch.edu.au Published On :: Jain, Subhash C., 1942- Full Article
it What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher By prospero.murdoch.edu.au Published On :: Acuff, Dan S., 1942- Full Article
it Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
it Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
it Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
it Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
it The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
it Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
it Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
it Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
it Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Full Article
it Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud, John M. Rudd By prospero.murdoch.edu.au Published On :: Hooley, Graham J., author Full Article
it Marketing research : a concise introduction / Bonita Kolb By prospero.murdoch.edu.au Published On :: Kolb, Bonita M., author Full Article
it Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
it Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
it Twitter Buys Patents From IBM By www.rss-specifications.com Published On :: Wed, 5 Feb 2014 09:00:00 -0500 IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits. complete article Full Article
it Submit Your RSS Feeds By www.rss-specifications.com Published On :: Thu, 13 Feb 2014 09:00:00 -0500 Huge list of sites to Submit your RSS Feeds Full Article
it Increase Your Web Traffic with RSS By www.rss-specifications.com Published On :: Wed, 19 Feb 2014 09:00:00 -0500 There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds. complete article Full Article
it Social Media You are Doing it Wrong By www.rss-specifications.com Published On :: Thu, 27 Feb 2014 09:00:00 -0500 The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix. complete article Full Article
it Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
it Increase Sales on Ebay with RSS Feeds By www.rss-specifications.com Published On :: Mon, 21 Apr 2014 09:00:00 -0400 As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds. complete article Full Article
it Social Media Audit By www.rss-specifications.com Published On :: Mon, 28 Apr 2014 09:00:00 -0400 One way to jump-start a content strategy that not only engages but motivates your audience is to conduct a social media audit. An audit also can be useful as you analyze your competitors social media efforts and get a handle on any unauthorized activity taking place on rogue accounts bearing your name and or likeness. complete article Full Article
it Ping.It Brings Context to RSS Feeds By www.rss-specifications.com Published On :: Sat, 10 May 2014 09:58:08 -0400 In May last year, we brought you news on Ping.it, a Web-based RSS reader that lets you create tailored feeds by keywords and popularity. At its most basic complete article Full Article
it Content Marketing: The 4 Most Critical Components to Measure & Analyze By www.rss-specifications.com Published On :: Fri, 16 May 2014 09:00:53 -0400 Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Content marketing also has an immediate impact on search. complete article Full Article
it Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans By www.rss-specifications.com Published On :: Wed, 28 May 2014 09:00:00 -0400 Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share. Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share complete article Full Article
it Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
it Link RSS feeds to email with Blogtrottr By www.rss-specifications.com Published On :: Wed, 11 Jun 2014 09:00:00 -0400 RSS feeds are fine if you can find a good feed reader and the time to grind through the results, but lets face it - email is the center of most peoples universes. So why not converge RSS and email? complete article Full Article
it Roost Takes on Twitter with RSS By www.rss-specifications.com Published On :: Mon, 16 Jun 2014 10:00:07 -0400 A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon to Google Chrome and Firefox. complete article Full Article
it Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money By www.rss-specifications.com Published On :: Wed, 18 Jun 2014 09:00:00 -0400 Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks. Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable. complete article Full Article
it Turn Gmail Into an RSS Reader With IFTTT By www.rss-specifications.com Published On :: Wed, 2 Jul 2014 13:08:00 -0400 IFTTT is one of our favorite Web services, allowing users to plug different online apps and sites together with no coding required. Through a simple step-by-step interface you can create customized recipes —each one involves a trigger if this and a resulting action then that. You can use it to get SMS weather alerts, duplicate status updates, back up your photos, control your home lighting and a whole lot more. complete article Full Article
it Proven High Quality RSS Feed Aggregators By www.rss-specifications.com Published On :: Wed, 9 Jul 2014 09:00:00 -0400 RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them. These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time. With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage. complete article Full Article
it Talking Social Strategy and Branding on iTunes By www.rss-specifications.com Published On :: Wed, 16 Jul 2014 09:36:27 -0400 Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go. Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more. complete article Full Article
it 3 Ways to Get Business Recognition on Social Media By www.rss-specifications.com Published On :: Wed, 1 Oct 2014 09:00:00 -0400 In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession. While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands. If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability? complete article Full Article
it 7 Social Media Security Tips To Protect Your Business By www.rss-specifications.com Published On :: Fri, 3 Oct 2014 09:00:00 -0400 Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues. Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization. complete article Full Article
it Benefits of RSS on a Website By www.rss-specifications.com Published On :: Tue, 7 Oct 2014 09:00:00 -0400 From a viewers perspective, an RSS nourish is a fantastic way to keep up with present details from a particular person, company, or company - and deciding upon up is all that is needed. Details are provided by RSS up-dates, which are available in many ways and on many gadgets, offering quickly obtainable details otherwise skipped through RSS up-dates. complete article Full Article
it Why You Should Automate Menial Social Media Activity by Using IFTTT By www.rss-specifications.com Published On :: Wed, 5 Nov 2014 09:00:00 -0500 The marketing world is on an absolute tear automating menial, mundane, yet necessary tasks. complete article Full Article
it 10 Tools to Help Discover and Monitor Negative SEO By www.rss-specifications.com Published On :: Mon, 17 Nov 2014 09:00:04 -0500 People define negative SEO in a variety of ways. Some consider it the malicious efforts of your competitors to either build unsavory links to your website or steal the best links from your website. Others would add website hacking, content theft, brand impersonation, and similar strategies to the list. I consider negative SEO anything that could harm your reputation, visibility, or traffic in search. With that in mind, here are some tools and services you can use to monitor negative SEO activity and the harm it does to your website and brand. complete article Full Article
it Post to Twitter When Amazon Updates By www.rss-specifications.com Published On :: Fri, 9 Jan 2015 09:00:00 -0500 Automatically post to Twitter when an Amazon RSS feed is updated. IFTT Directions Full Article
it Summary Writing Hints and Tips That Get Great Results By www.rss-specifications.com Published On :: Wed, 21 Jan 2015 09:00:00 -0500 The summary is your hook to get readers to click on your article. Think of the summary as the hot fudge to your article titles ice cream. You can give a headline that states Ice Cream and it may be enough to turn a few heads, but not likely. Add a quick summary that describes the ice cream in more depth – such as the promise of a creamy, chocolate, mouthwatering, hot-fudge sundae – and you are far more likely to get the attraction you want and need. complete article Full Article
it It Takes a Village: How to Build a Community for Your Blog By www.rss-specifications.com Published On :: Mon, 26 Jan 2015 09:00:00 -0500 When it comes to content marketing, your results do not only come from the content you create—your blog can also help you build a haven to nurture your current and future customers. In this post, we are going to look at the benefits of having a community for your blog, the challenges blog moderators face, and how to create an engaging space for your readers. complete article Full Article
it How to Create RSS Feeds For Twitter? By www.rss-specifications.com Published On :: Fri, 6 Feb 2015 09:00:00 -0500 Twitter has permanently disabled the Twitter RSS Feeds, but thanks to Amit Agarwal from Labnol, he has come up with an alternate way to create Twitter RSS Feed using a Google Script and Twitter widgets. complete article Full Article
it Working with RSS Feeds: Maximizing Your Content By www.rss-specifications.com Published On :: Tue, 10 Feb 2015 09:00:00 -0500 From a marketing perspective, an RSS feed is a direct pipeline to your target audience. It’s also a way to boost your Google search profile—sites that update more frequently get better search rankings. complete article Full Article
it Working with RSS Feeds: Maximizing Your Content Stream By www.rss-specifications.com Published On :: Tue, 27 Jan 2015 09:00:00 -0500 Do not just rely on visitors who click on the RSS badge or your web site. You must proactively syndicate your content to other appropriate RSS directories and web sites. complete article Full Article