VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

In digital advertising today, innovation is the name of the game. The idea is to create customer-centric campaigns that leverage reach, hold attention and help in conversion.

The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

The deal will combine the CBS television network, CBS News, Showtime cable networks with MTV Networks, Nickelodeon, Comedy Central and Paramount Pictures.

According to RedSeer Consulting, the grocery market in the country is valued at over $500 billion, out of which online grocery currently has only 0.2% share, amounting to $1.2 billion.

I like to use the long commute to work for catching up on my reading; it is usually the financial papers or books on business strategy, execution and leadership.

Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthrough’ technology works.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]

The report states that this “was driven by a 3% ad volume growth”.

OTT platforms are sexing up their original content library with bigger budgets, foreign locales and slick production values

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Ashish Bhasin, CEO, Dentsu Aegis Network (DAN) Greater South, will now take on the newly created role of CEO, DAN, APAC. Based in Singapore, Bhasin will report to Takaki Hibino, executive chairman, DAN APAC . He will remain the chairman of DAN India. Anand Bhadkamkar, the former COO and CFO, South Asia, has been promoted […]

Apps like Instagram are largely reaching the first 150-200 million users. We are going after mass market users who consume content in regional languages.

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Businesses that want to stay competitive are adopting a phygital model to address these demands through the holistic integration of offline and online retail.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

Smart and connected television sets have been around for some years now but the large-scale proliferation will have huge impact on the entertainment and video ecosystem.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

This is how Anuj Khanna Sohum of Affle spends his free time

Langoor was founded in 2010 and is now present across India, the Middle East and Australia. This is Havas Group’s second digital agency acquisition in India in the year, the first being Think Design.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

The most interesting part of this disruptive market is that as consumers’ media consumption habits are evolving, brands are seeking better technology to target them with relevant content and occasions.

Ujjwal Chaudhry, director, RedSeer Consulting, says, “Metro consumers buy more branded products, but the same value proposition would not be as attractive to a tier II consumer.”

Mahindra Group brought back its Jawa motorcycles last year; Campa Cola is keen on making a return; and HUL’s Liril has attempted many relaunches

The chain will be shutting 300-350 stores as part of its global business overhaul.

Indian tea brands want a piece of this steaming hot business.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

I am very organised; my entire day is well planned. After a quick short walk in the morning, I reach office by 8.30 am. I like to review what I wish to accomplish at the beginning of my day and schedule all the meetings beforehand.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.

I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.

Online publishers often lack the knowledge and familiarity to leverage online tools to monetise content

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

The Godfather, of course. It is a cult classic. Another movie that I would like to watch again is Andhadhun for its unpredictable storyline and performances.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.

Brands are tapping regional influencers for higher engagement.

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today