The book also conveys an important message that misconceptions often lead to wrong judgment about people, and aims at making us better decision makers.

With the merger we had set out to create a new agency breed — a creative, data and technology agency that can offer genuine end-to-end solutions to our clients.

With TikTok, Dailyhunt, ShareChat and even OTT players Zee5, Amazon Prime and Hoichoi letting users post, watch and share content in the language of their choice, few are spending considerable time on Facebook.

Not every urban customer has ordered from us yet, and very few are ordering more than 20 meals a month from us. There is enough and more to be done in the food delivery marketplace

Black Friday offers have come from a multitude of brands — high street brands like Vero Moda and Only, smartphone companies like Xiaomi, Sony and Honor, beauty brands like Body Shop, Kiehl’s and Nykaa — infusing much joy among shoppers.

I like to use the long commute to work for catching up on my reading; it is usually the financial papers or books on business strategy, execution and leadership.

Multiple reality shows in the same genre is a trend most GECs are following. Easy fix or strategic programming?

People are seen going about their lives while a doctor is able to monitor them remotely. Although the ad evokes curiosity, it does not address people’s fear of inserting a device into the body or reveal how the ‘breakthrough’ technology works.

He will report to Simi Sabhaney, CEO, Dentsu India. In the past, Malhotra has worked with agencies such as Bates CHI & Partners and Ogilvy.

Until brands stop selling and start conversing

By Devika Singh The country's oldest music label company is singing a different tune. From podcasts to a dedicated film production unit, Saregama is looking beyond music licensing to broaden its appeal. Vikram Mehra talks to Devika Singh about creating and monetising IPs, why the company will not launch a streaming app, and more. Saregama […]

The report states that this “was driven by a 3% ad volume growth”.

Datask will be its proprietary consumer-based targeted marketing and insights platform.

"India is at the onset of a brand revolution where, in the coming decade, I hope homegrown brands will make it to the top," says JB Singh, President and CEO, InterGlobe Hotels

Brands can be broadcasters. Why rely on other media platforms when you can become your own media owner? Create, produce and publish your own content on your own channels.

We have co-branded partnerships and also engage in tie-ups with designers. Almost 80% of the business is protected through exclusive tie-ups, says Vasanth Kumar, Managing Director, Lifestyle International

In the era of e-commerce, where do direct selling companies with a sparse digital presence stand?

Ashish Bhasin, CEO, Dentsu Aegis Network (DAN) Greater South, will now take on the newly created role of CEO, DAN, APAC. Based in Singapore, Bhasin will report to Takaki Hibino, executive chairman, DAN APAC . He will remain the chairman of DAN India. Anand Bhadkamkar, the former COO and CFO, South Asia, has been promoted […]

As tough taskmasters, challenges have a way of helping us expand the horizons of what we believe to be possible, and put our creativity to the best use while navigating around a tense situation.

Businesses that want to stay competitive are adopting a phygital model to address these demands through the holistic integration of offline and online retail.

The company, often described as a virtual bulletin board for images, counts the Asia Pacific region as one of its fastest growing ones; it opened an office in Singapore in July to service the Indian and South East Asian markets.

Netflix’s partnership with Karan Johar's Dharmatic Entertainment is for creating fiction and non-fiction series and films.

Realme has been successful because of our focus on the product; many brands don’t focus on the product anymore. We have grown 850% y-o-y; from the second quarter of the year until August, our sales have increased 300%.

This is how Anuj Khanna Sohum of Affle spends his free time

WeChat also jumped on the bandwagon recently. Its story feature, Time Capsule, allows users to upload short, time-bound videos that appear on a user’s homepage with additional features such as music, location, emojis, etc.

This is to create, produce and distribute content via the Microsoft Azure cloud platform.

Langoor was founded in 2010 and is now present across India, the Middle East and Australia. This is Havas Group’s second digital agency acquisition in India in the year, the first being Think Design.

Realising that sourcing within India helps cut costs, Uniqlo established an office in Bengaluru in 2016 to identify and work with partner factories in India. The company currently procures cotton fibre from India, as a result.

Elon Musk for his sheer audacity of dreaming unabashedly and then making those impossible dreams come true, says Ajit Andhare, COO, Viacom18 Studios.

The most interesting part of this disruptive market is that as consumers’ media consumption habits are evolving, brands are seeking better technology to target them with relevant content and occasions.

The Myntra Extended Network Through Store Activation (MENSA), a kirana model, allows local business owners to earn by assisting in deliveries.

In her 20-year-long stint with the organisation, she headed Sony Max, and played a pivotal role in Sony Entertainment Television’s content revamp.

The chain will be shutting 300-350 stores as part of its global business overhaul.

The Messy Middle. The book talks about the middle stages of every start-up, the troubles it goes through, and how crossing that hurdle is important yet tricky

Video is the new, sexy means of storytelling. It allows marketers to showcase their properties and experiences through digital video ads.

GroupM’s John Montgomery tells Sonam Saini that while marketers are more cognizant of ad frauds, much more needs to be done to ensure brand safety.

Indian tea brands want a piece of this steaming hot business.

Digital advertising platforms Taboola and Outbrain have entered into an agreement to merge, in order to provide enhanced advertising efficacy and reach marketers worldwide.

OTT platforms are partnering with travel agencies, airlines and cruises to tap on-the-go audiences

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Some retailers are using technology to resolve customer queries, and offer customers a better shopping experience

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

Harman Kardon International, an audio company that operates JBL in India, has awarded the integrated communication mandate to Havas Creative India for its recently launched brand Infinity. The agency’s Delhi office will handle creative strategy and execution for the brand.

We will look at geographical expansion for our salons; but for products, we aim to expand within India at the moment.

A couple out shopping, decides to buy a mixer grinder when faced with the ‘tough’ task of choosing between two kurtas for the husband. Preposterous can be funny, but this one just falls flat.