Prime Ministers of India and Spain would inaugurate the facility that manufacture C-295 transport aircraft for the Indian Air Force (IAF)

IP may become a point of contention, as new administration may seek greater reciprocity

Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 

Coimbatore’s legendary Annapoorna Hotel can teach marketers a lesson or two

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi.

Counter-intuition and not taking the rational path have often helped brands become a huge success

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

It is an anxious wait for the Budget and the fiscal new year.

Biggest challenge today is lack of confidence in Ayurvedic practitioners

Many unapproved FDC formulations contain banned, restricted, or never approved drugs

13 km covered in just 14 minutes from Victoria Hospital to M.S. Ramaiah Hospital in Bengaluru

The unique school and the 800-bed multispeciality hospital on campus will create ‘physician-scientists’

They say they wrote their exams in May and have been living with uncertainty for the last two months

Rakshitha, a native of Somanahalli in Kadur taluk, suffered a head injury on September 18 after a fall while getting off a bus in Chikkamagaluru

September 29 is observed as World Heart Day

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders

This will be deployed in public healthcare systems across Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Odisha, and Sikkim

Psychedelic substances have reinvigorated clinical and research interests, and have added to psychiatry’s ever-expanding therapeutic armamentarium.

India aims to eliminate healthcare disparities across the globe via Medical Value Travel (MVT) under its G20 presidency this year. Here’s a look at India’s plan to become a medical tourism hub

The bank, set up in association with Rotary Ashirvad, has been able to meet about 63% of the demand by patients for skin. It is now receiving requests from neighbouring Andhra Pradesh and Odisha

COMMON CORE OBJECTIVES FOR SOCIAL MEDIA MANAGERS
Share positive company news
Grow the company’s audience across platforms
Steadily improve engagement
Provide consistent value to followers, through education, entertainment or both

A study from QUOTED reveals the average time spent on social media in North America is 2 hours and 6 minutes. Adults spend 2 hours and 55 minutes on their cell phones a day. It goes without saying that if you are not utilizing social media platforms for your business, there is major leverage that is being missed out on.

Harness the power of social media
Below is a breakdown of each of the major five social media platforms.

Instagram
YouTube
TikTok
Twitter
LinkedIn

By setting boundaries around what you post, when you're online, and who you surround yourself with in real life, you can strike a better balance between Instagram and reality

If you are reading this article, chances are you found it through social media. And that means the platform that used it to get your attention knows you are here. While you are reading these words, Facebook, Twitter, or Google are likely reading you.

That is the premise of the new Netflix documentary The Social Dilemma from filmmaker Jeff Orlowski, which features repentant Silicon Valley figures sounding the alarm that big tech companies are doing three very dangerous things: (1) Spying on you. (2) Manipulating your feeds to keep you engaged. (3) Deepening your biases and blind spots by pushing away everything else.

Convenience, but not only
At first glance, it could be said that the price of the product and its technical characteristics are decisive aspects when it comes to an expenditure. When two products have the same level of performance, the quality-price ratio always wins. But this is not true! The market is full of examples of products that are more popular even though there are competing goods that have similar characteristics.

During a hearing before the Senate Judiciary Committee, a discussion was being held about the content moderation policies of various platforms and the impact of the recent US General Election. When Senator Lindsey Graham asked both Jack and Mark about their opinion whether their platforms can become addictive for the users, both answered differently.

As per Jack Dorsey, (like any other tech) social media platforms including Twitter and Facebook can make users addicted to continue using them. His opinion is in line with the opinions of several psychologists also who say that these social media networks give the users a sense of well-being by giving them a feeling of connection with others. One post after the other, and the urge of users to keep returning to these platforms to see newer posts one after another is like a trigger for their dopamine centers in the brain. And that is why psychologists believe that all social media platforms tend to become addicting for their users.

However, Mark Zuckerberg is of a different opinion. He stated in front of the Senate Committee that he believes that all the research regarding this matter is still inconclusive, and no one can say for sure if the social media platforms are addicting or not.

Facebooks Path to Global Social Network Domination
From just a few thousand users in 2004 to 2.7 billion monthly active users (MAUs) in 2020, Facebook is by far the worlds largest social network.

But its massive global footprint did not grow overnight. While Facebook is the most popular social network in many countries, this traction didn’t happen overnight. And in other places, it still has not quite taken off.

To see Facebooks path to domination, we mapped each countrys most popular social network from 2008‒2020. The data was tabulated by Vincenzo Cosenza at Vincos.it by examining annual traffic data from Alexa and SimilarWeb.

Facebook Grows From the Americas to Southeast Asia
What famously started as Mark Zuckerbergs late-night intoxicated project called Facemash—a hot or not type website for students at Harvard University—soon evolved into the worlds predominant social network.

Before 2008, the social network landscape was populated by social network pioneers such as Myspace and Hi5. Googles Orkut was the most popular network in Brazil and India, and Friendster found a foothold in Southeast Asia.

But the Facebook wave came in earnest. By 2009, the social media giant took the title of most popular network for the bulk of the Americas, Europe, South Asia, and Oceania, with Orkut in Brazil being the sole holdout until 2011.

Many physicians have reported being sexually harassed and personally attacked on social media platforms on the basis of their religion, race or medical recommendations, a new joint study from Northwestern University and the University of Chicago revealed.

While the data were collected before the COVID-19 pandemic, the findings highlight the intensity of online harassment, which the authors stated has intensified since the crisis.

According to a news release, the study found one in four physicians reported being personally attacked on social media, including being barraged by negative reviews, receiving coordinated harassment and threats at work and having personal information shared publicly.

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Because of the fact that this is the sort of thing that could potentially end up being no longer the case without widespread innovation, Facebook has worked quite hard to diversify its offerings. However, recent data suggests that in spite of the fact that this is the case, Facebook has now lost its dominance among key demographics as well as social media users in general.

According to research conducted by the EdisonResearch, two very intriguing statistics have emerged. The first is that Facebook is no longer the social media platform of choice for people between the ages of 12 and 34. This is arguably the single most important demographic out there due to the reason that these are the people that the vast majority of advertisers are going to want to target at any given point in time. Only 21% of users between 12 and 34 years of age say that Facebook is their social media brand of choice.