s Y is for Yoga mat: A supportive friend who has your back By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 10:59:08 +0530 A-Z: This series of light hearted explorations on familiar objects from everyday life dear to the urban Indian middle class looks at how they shape our wants and desires and ultimately make us who we are as a people. Full Article Marketing
s Dilwale digital le jayenge – the smart future of online learning By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 11:13:00 +0530 Welcome to the fast and furious world of online learning in India, where education meets the digital age with a dash of chutney. Full Article Marketing
s A tale of two brands reviving our grandma’s pots and pans By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 11:19:40 +0530 Reviving traditional Indian cookware for modern kitchens, P-Tal and Green Heirloom cater to conscious consumers seeking heritage products Full Article Marketing
s An adman and a philanthropist By www.thehindubusinessline.com Published On :: Sun, 04 Aug 2024 15:46:54 +0530 Bobby Sista’s legacy lives on through Laadli campaign promoting gender equality, impacting society long after his passing Full Article Marketing
s ITC Grand Chola’s brand new ‘Cholatail’ menu piques the palate By www.thehindubusinessline.com Published On :: Thu, 08 Aug 2024 15:00:38 +0530 Cholatails has been curated in partnership with Ajit Balgi, a beverage expert, and founder of The Happy High bartending academy in Mumbai Full Article Marketing
s Z for Zari: Threads of aspiration By www.thehindubusinessline.com Published On :: Fri, 16 Aug 2024 17:17:51 +0530 The star of the show in wedding outfits, they steal the show Full Article Marketing
s ITC Grand Chola to host award-winning chefs for an evening of pan-Asian culinary delights By www.thehindubusinessline.com Published On :: Fri, 16 Aug 2024 20:45:39 +0530 ITC Hotels is bringing Chef Pam Pichaya Soontornyanakij of Bangkok’s Potong Restaurant and Executive Corporate Chef of ITC Hotels, Chef Manisha Bhasin, to Chennai for a culinary showcase Full Article Marketing
s Dark patterns and digitally conscious products By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 10:11:46 +0530 To gain and retain customer trust, brands have to focus on ethical online design in their apps Full Article Marketing
s D23 dazzles with tantalising reveals and Disney magic By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 10:40:30 +0530 At the biennial expo at Anaheim, the House of Mouse brings out all its brands in strength to enthrall fans Full Article Marketing
s Ad Club launches The TAC Academy By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 18:48:09 +0530 The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy. Full Article Marketing
s Stitching up big growth By www.thehindubusinessline.com Published On :: Sun, 18 Aug 2024 18:51:08 +0530 India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent, is expected to grow at 10-12 per cent CAGR, to reach $210 billion over the next five years, finds a study by Bain & Company and Myntra Full Article Marketing
s QSQT: Quick se quicker tak By www.thehindubusinessline.com Published On :: Sun, 01 Sep 2024 14:51:27 +0530 How quick commerce is disrupting everything... by redefining speed and convenience Full Article Marketing
s JK Tyres ‘Levitas Extreme’ powers speed demons on the race circuit By www.thehindubusinessline.com Published On :: Sun, 01 Sep 2024 14:59:22 +0530 The tyre brand has been part and parcel of Indian racing’s evolving journey Full Article Marketing
s The business of ‘going-out’ has options galore By www.thehindubusinessline.com Published On :: Sun, 01 Sep 2024 15:06:54 +0530 On a High: Ticketing platforms are sitting on a goldmine as the live events space is booming with experiences big and small Full Article Marketing
s How The Baker’s Dozen is flouring India with its sourdough offerings By www.thehindubusinessline.com Published On :: Mon, 23 Sep 2024 11:00:00 +0530 Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale Full Article Marketing
s Are books better gifts than chocolates? By www.thehindubusinessline.com Published On :: Mon, 23 Sep 2024 11:00:00 +0530 As the festive season approaches, we can think about gifting differently Full Article Marketing
s ‘Building a strong personal brand is about showcasing your authentic self with humbition,’ says Landor’s Lulu Raghavan By www.thehindubusinessline.com Published On :: Mon, 23 Sep 2024 11:30:00 +0530 Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions Full Article Marketing
s Dharams and the Kandee Factory By www.thehindubusinessline.com Published On :: Sat, 05 Oct 2024 17:30:27 +0530 Kandee Factory is a new candy brand that boasts a vegetarian, all-natural USP Full Article Marketing
s Get rich or die trying: A marketer’s guide to day trading By www.thehindubusinessline.com Published On :: Sun, 06 Oct 2024 20:12:00 +0530 The marketing playbook frowns upon short-term gains — unless backed by sound research Full Article Marketing
s Why co-ord sets are still trending comfortably By www.thehindubusinessline.com Published On :: Sun, 06 Oct 2024 20:46:00 +0530 Polarising though the fashion trend is, it continues to rule as it signifies authenticity and vulnerability Full Article Marketing
s Taking desi flavours to the US By www.thehindubusinessline.com Published On :: Sun, 20 Oct 2024 21:28:50 +0530 Full Article Marketing
s For Dentsu Creative, the big focus is on digital-plus-plus By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 18:38:32 +0530 How Dentsu Creative is evolving in step with the rapidly changing world of advertising Full Article Marketing
s Diwali ads: Breaking the tradition of festive tropes and formulaic scripts By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 22:02:45 +0530 A pick of video ads — past and present — that raised the bar during the festival of lights Full Article Marketing
s What’s new in pop culture By www.thehindubusinessline.com Published On :: Sun, 03 Nov 2024 22:16:10 +0530 A snapshot of the cultural trends shaping our present and future Full Article Marketing
s Enhancing soil geographic recognition through LIBS technology: integrating the joint skewness algorithm with back-propagation neural networks By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00251B, PaperWeinan Zheng, Xun Gao, Kaishan Song, Hailong Yu, Qiuyun Wang, Lianbo Guo, Jingquan LinThe meticulous task of soil region classification is fundamental to the effective management of soil resources and the development of accurate soil classification systems.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Accurate determination of ultra-trace rare earth elements by LA-ICP-MS/MS and its application to cassiterite for effective elimination of Gd and Tb false positive anomalies By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00271G, PaperMing Yang, Wu Wei, Yue-Heng Yang, Rolf L. Romer, Shi-Tou Wu, Tao Wu, Li-Feng ZhongThis study reports a new method for in situ determination of ultra-low REE contents in cassiterite by LA-ICP-MS/MS with an O2 and mass-shift detection strategy to avoid Gd and Tb anomalies.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Investigation of Al Kα satellite lines through a high-efficiency multi-channel FSSR By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00197D, PaperZexian Zhou, Rui Cheng, Huiyao Du, Shengzhen Yi, Fen Fu, Guodong Wang, Lulin Shi, Zhao Wang, Xuejian Jin, Yanhong Chen, Yanshi Zhang, Liangwen Chen, Jie Yang, Maogen SuSpectral results of Al diagram lines and satellite lines were obtained using a self-developed high-efficiency multi-channel FSSR.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s A Pb-free Sn–Bi alloy mount preparation method for secondary ion mass spectrometry (SIMS) analyses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00252K, Technical NoteWan-Feng Zhang, Qing Yang, Xiao-Ping Xia, De-Wen Zheng, Ze-Xian Cui, Yan-Qiang Zhang, Yi-Gang XuSample preparation is a critical step for in situ analysis. In this study, we proposed an easy-to-prepare Pb-free alloy for sample mount preparation, which is suitable for SIMS water content and isotope analyses.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Vesuvianite: a new mineral species of (U–Th)/He geochronology By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, Advance ArticleDOI: 10.1039/D4JA00127C, PaperJie An, Lin Wu, Fei Wang, Qindi Wei, Jingbo Sun, Zhiyong Zhang, Rong Ren, Nan WangThis research is the first attempt to date vesuvianite by (U–Th)/He technique. Diffusion experiment obtained a closure temperature range of 82–140 °C, which makes it a new (U–Th)/He thermochrometer to investigate the denudation of skarn deposit.To cite this article before page numbers are assigned, use the DOI form of citation above.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2929-2936DOI: 10.1039/D4JA00216D, PaperBen Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu BhaisareImprovement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Measurement of uranium in a glass matrix based on spatial confinement using fiber-optic laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2716-2727DOI: 10.1039/D4JA00237G, PaperXinyu Guo, Jian Wu, Jinghui Li, Mingxin Shi, Xinxin Zhu, Ying Zhou, Di Wu, Ziyuan Song, Sijun Huang, Xingwen LiThe storage and management of nuclear waste materials require the detection of uranium, but traditional analytical methods are unsuitable for radioactive environments.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s High-precision, mass dependent Si isotope measurements via the critical mixture double-spiking technique By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2799-2808DOI: 10.1039/D4JA00152D, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Xiao-Ning Liu, Martijn Klaver, Remco C. Hin, Christopher D. Coath, Hong Chin Ng, Tim ElliottWe developed critical mixture double-spiking Si isotope measurement, achieving an enhanced long-term reproducibility of ±0.03‰ (δ30Si, 2 s.d.), which is ∼4 times better than the current methods' long-term reproducibility over ±0.1‰ (δ30Si, 2 s.d.).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Bimodal data fusion of LIBS spectroscopy and plasma acoustic emission signals: improving the accuracy of machining process identification for low roughness samples By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2737-2747DOI: 10.1039/D4JA00225C, PaperShilei Xiong, Minchao Cui, Nan Yang, Guangyuan Shi, Yuxin Pi, Yuyang Mu, Yuntao Zhang, Yue ZhaoThe fusion of LIBS spectral data with PAES data improves machining process classification identification accuracy.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Development and application of reference and routine analytical methods providing SI-traceable results for the determination of technology-critical elements in PCB from WEEE By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2809-2823DOI: 10.1039/D4JA00235K, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Giancarlo D'Agostino, Marcus Oelze, Jochen Vogl, Jean-Philippe Ghestem, Nicolas Lafaurie, Ole Klein, Daniel Pröfrock, Marco Di Luzio, Luigi Bergamaschi, Radojko Jaćimović, Caroline Oster, Johanna Irrgeher, Shaun T. Lancaster, Anna Walch, Anita Röthke, Lena Michaliszyn, Axel Pramann, Olaf Rienitz, Timo Sara-Aho, Oktay Cankur, Derya Kutan, Johanna NoireauxDevelopment and test of five reference analytical methods and six routine analytical methods providing SI-traceable results of twenty technology-critical elements in end-of-life PCB materials.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s A simplified instrumental protocol for trace Nd and Hf isotope measurements (<10 ng) using a MC-ICP-MS and an Apex Omega de-solvating system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2694-2702DOI: 10.1039/D4JA00276H, Technical NoteTing Zhou, Liang Qi, Sheng-hua Liu, Bo ZhouAccurate and precise Nd and Hf isotope measurements of samples with low contents by simple adjustments of an Apex Omega membrane de-solvating system.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s A novel in situ methodology for U–Pb, (U–Th)/He, and fission track triple dating By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2856-2869DOI: 10.1039/D4JA00257A, PaperJie Hu, Zhiwu Li, Jinxi Li, Shugen Liu, Ganqing Xu, Chaoqun Yang, Kui Tong, Yin LiFor the first time, this paper introduces a general workflow for in situ U–Pb, (U–Th)/He, and fission track triple dating on a single grain.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Optimization of informative variables selection for quantitative analysis of heavy metal (Cu) contaminated Tegillarca granosa using laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2824-2831DOI: 10.1039/D4JA00084F, PaperXudong Huang, Xiaojing Chen, Guangzao Huang, Zhonghao Xie, Wen Shi, Shujat Ali, Leiming Yuan, Xi ChenThe KMRCD algorithm successfully selected 50 informative variables from the 1520 variables in the LIBS spectra.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Evaluation and calibration of matrix effects during SIMS silicon isotope analysis in silicate glasses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2832-2840DOI: 10.1039/D4JA00253A, PaperLiu-Yang Chen, Yu Liu, Di Zhang, Guo-Qiang Tang, Qiu-Li LiA matrix effect calibration model during SIMS silicon isotope analysis based on the contents of Si, Ca, Al and Mg (SCAM model) in silicate glasses.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Trace element determination by femtosecond LA-ICP-MS in 10 mg extraterrestrial geological samples prepared as lithium borate glasses By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2728-2736DOI: 10.1039/D4JA00275J, PaperYan-Hong Liu, Ding-Shuai Xue, Wen-Jun Li, Zhong-Qiang Wang, Yan Liang, Shun Guo, Bo WanThis method involves precise trace element determination in X-ray fluorescence (XRF) lithium borate glass prepared from 10 mg extraterrestrial geological samples using femtosecond LA-ICP-MS.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2884-2892DOI: 10.1039/D4JA00210E, PaperSaima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad AbbasiA solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s First demonstration of in situ Lu–Hf dating using LA-ICP-MS/MS applied to monazite By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2703-2715DOI: 10.1039/D4JA00258J, Technical NoteShitou Wu, Junlong Niu, Yueheng Yang, Hao Wang, Jinhui Yang, Fuyuan WuMonazite is a LREE-rich accessory mineral in various igneous and metamorphic rocks; therefore, monazite geochronology has the potential to answer a range of important geological questions.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s An ensemble model for rapid quantitative determination of vanadium (V) in petroleum coke by laser-induced breakdown spectroscopy By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2841-2855DOI: 10.1039/D4JA00300D, PaperHongkun Du, Tengfei Sun, Shaoying Ke, Dongfeng Qi, Wei Zhang, Juan Wei, Bing Yang, Hongyu ZhengPrecise detection and analysis of trace elements in materials are critical for various industrial applications.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Quantification of technetium-99 in wastewater by means of automated on-line extraction chromatography – anion-exchange chromatography – inductively coupled plasma-mass spectrometry By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2774-2782DOI: 10.1039/D4JA00270A, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Maximilian Horstmann, C. Derrick Quarles, Steffen Happel, Michael Sperling, Andreas Faust, David Clases, Uwe KarstUltratrace concentrations of pertechnetate are determined by preconcentration on a dedicated resin and anion exchange chromatography with ICP-MS detection.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Efficient preconcentration of ultra-trace rhenium from geological materials via induced adsorption for accurate isotope analysis By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2748-2755DOI: 10.1039/D4JA00295D, PaperYumeng Liu, Tianyu Chen, Tao Li, Weiqiang Li, Qingquan Hong, Jiubin ChenPreconcentration via induced adsorption achieves the quantitative recovery of Re and facilitates Re isotope analysis.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Data fusion of spectral and acoustic signals in LIBS to improve the measurement accuracy of carbon emissions at varying gas temperatures By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2756-2766DOI: 10.1039/D4JA00287C, PaperShu Chai, Jie Ren, Suming Jiang, Aochen Li, Ziqing Zhao, Haimeng Peng, Qiwen Zhang, Wendong WuA novel mid-level data fusion method integrating spectral and acoustic signals of laser-induced plasmas was proposed to improve the measurement accuracy of carbon concentrations in flue gas at varying gas temperatures.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Self-absorption correction of NEXAFS spectra for intermediate sample thicknesses applied to organo-sulfur model compounds By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2893-2902DOI: 10.1039/D4JA00232F, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Konstantin Skudler, Michael Walter, Michael Sommer, Matthias MüllerWe present a self-absorption correction for NEXAFS which is valid for any sample thickness. The corrected spectrum is recovered in a forward calculation by fitting a model spectrum to experimental data of samples with ideally different thicknesses.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Mg separation from samples with very high Ca/Mg ratios for Mg isotope analysis By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2767-2773DOI: 10.1039/D4JA00266K, Paper Open Access This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.Niklas Keller, Michael TatzelWe present an efficient method to separate Mg from samples with high Ca/Mg matrices for the analysis of Mg isotope ratios. By utilising the automated sample purification system prepFAST, the labour is substantially minimised.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s A single-column and efficient procedure for separating Fe and Mg from geological materials for isotopic analyses using MC-ICP-MS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2783-2790DOI: 10.1039/D4JA00272E, PaperGuanhong Zhu, Zhenmin Ge, Le Zhang, Gangjian Wei, Jinlong MaWe developed a single-column and efficient procedure for separating Fe and Mg from geological materials for isotope measurements.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Accurate determination of ultra-trace REEs in seawater using a membrane desolvation Q-ICP-MS coupled with an online automatic separation system By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2870-2883DOI: 10.1039/D4JA00240G, PaperJi-Hao Zhu, Feng-You Chu, Feng Liang, Xian-Ying Luo, Qiang Liu, Quan-Hui Xu, Wei Yu, Yong-Chun Li, Jiang-Gu Lu, Yun-Xiu Li, Yan-Hui Dong, Huai-Ming Li, Jun Zhao, Cai ZhangA highly precise method, based on a traditional Q-ICP-MS coupled with an online automatic separation system and membrane desolvation sample introduction device, was developed for accurate determination of ultra-trace REEs in seawater samples.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
s Research on a bimodal fusion detection method for surface defects of metal AM components based on LIBS By pubs.rsc.org Published On :: J. Anal. At. Spectrom., 2024, 39,2917-2928DOI: 10.1039/D4JA00159A, PaperXiaomei Lin, Jiangfei Yang, Yutao Huang, Jingjun Lin, Changjin CheA bimodal fusion method using Laser-Induced Breakdown Spectroscopy (LIBS) is proposed to identify surface defects in metal additive manufacturing (AM) samples. This method integrates LIBS spectra with plasma image data to enhance defect detection.The content of this RSS Feed (c) The Royal Society of Chemistry Full Article
