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Great customer experience starts with product management. / Matt LeMay

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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

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J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




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Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017




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What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




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Escaping the build trap: how effective product management creates real value / Melissa Perri

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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

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Progress in life cycle assessment / Liselotte Schebek, Christoph Herrmann, Felipe Cerdas, editors

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Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken

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Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes

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Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi

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Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey

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The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors

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Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu

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Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

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Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen

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Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors

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Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr

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Social Life Cycle Assessment: Case Studies from Agri and Food Sectors / Subramanian Senthilkannan Muthu

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Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.)

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Joint Pricing and Inventory Control under Reference Price Effects Lisa Gimpl-Heersink

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Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber

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Loyalty Schemes in Retailing: a Comparison of Stand-alone and Multi-partner Programs.

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Single Period Inventory Control and Pricing: An Empirical and Analytical Study of a Generalized Model / Emel Arikan

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Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda / edited by Yogesh K. Dwivedi, Nripendra P. Rana, Emma L. Slade, Mahmud A. Shareef, Marc Clement, Antonis C. Simintiras, Banita Lal

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Entrepreneurship in Emerging Economies: Enhancing its Contribution to Socio-Economic Development

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Making Global Value Chains: Geographies of Market-Oriented Development in Ghana and Peru

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MARKET-VALUE PRICING: definitions, concepts, and processes for market-value centric pricing.

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Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti

Dewey Library - HF5415.129 M67 2019




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Stanley Marcus: the relentless reign of a merchant prince / Thomas E. Alexander

Dewey Library - HF5429.5.D2 M3735 2018




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Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal

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Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey

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Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors

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Retail worker politics, race and consumption in South Africa: shelved in the service economy / Bridget Kenny

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Research methodology in marketing: theory development, empirical approaches and philosophy of science considerations / Martin Eisend, Alfred Kuss

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The burden of choice: recommendations, subversion, and algorithmic culture / Jonathan Cohn

Dewey Library - HF5415.32.C643 2019




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The Tech Professional's Guide to Communicating in a Global Workplace: Adapting Across Cultural and Gender Boundaries / by April Wells

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The Definitive Guide to AdonisJs: Building Node.js Applications with JavaScript / by Christopher Pitt

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The only business writing book you'll ever need / Laura Brown ; foreword by Rich Karlgaard

Dewey Library - HF5718.3.B765 2019




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The business writer's handbook / Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu

Dewey Library - HF5726.A388 2019




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Software Product Management: The ISPMA-Compliant Study Guide and Handbook / by Hans-Bernd Kittlaus, Samuel A. Fricker

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Java APIs, Extensions and Libraries: With JavaFX, JDBC, jmod, jlink, Networking, and the Process API, Second Edition / by Kishori Sharan

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Ethics, social responsibility and sustainability in marketing / Ipek Altinbasak-Farina, Sebnem Burnaz, editors

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Toward a better understanding of rule-breaking market behavior: insights from performance breakthroughs in sports / Ann-Kathrin Veenendaal

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Handbook of Market Research edited by Christian Homburg, Martin Klarmann, Arnd Vomberg

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The high roller experience: how Caesars and other world-class companies are using data to create an unforgettable customer experience / David Norton

Dewey Library - HF5415.5.N67 2018