​Welke boeken zijn interessant en wat vinden ervaren marketingprofessionals ervan? NIMA Register Marketeers recenseren de meest uiteenlopende marketing-gerelateerde boeken. Deze keer: ‘De Klant Energieke Organisatie’, door Sonja Stalfoort. Een boek dat de ogen weer eens opent.

Het coronavirus heeft een flinke impact op de economie. Er heerst veel angst, wat van invloed kan zijn op consumentengedrag. Daarnaast leeft de vraag of de consument reclame nu wel gepast vindt. Heeft het als adverteerder dan wel zin om te communiceren? Ik bekijk deze vraag vanuit een gedragswetenschappelijk perspectief.

In de huidige, uitdagende tijd met gewijzigd consumentengedrag bewegen marketeers mee met nieuwe scenario's. Naast het behouden van een verbonden klantervaring tijdens elk contactmoment, zorgen ze ook voor optimalisatie van inzet van hun mensen en budgetten.

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Being a musician may be fun, but it isn’t easy. It’s a career of highs, lows, rags, riches and a chance to see some of the world’s most unique places.

Learn how to integrate IT service management with AI services on an IoT device. You'll build a cognitive alert system for your IT operations.

This article explains how to use IBM Db2 for i within a Node-RED flow to rapidly build a solution or prototype on IBM i. In the example illustrated in this article, we build a social media dashboard using 5733OPS Node.js, a Db2 for i node with IBM Watson, dashboard, and Twitter nodes.

IBM Cloud is an open platform for developing and deploying web and mobile applications. In this two-part tutorial, we walk you through the steps to create a simple GuesstheWord game application using IBM Cloud and its cloud-based development environment: open toolchains and the IBM Cloud Continuous Delivery service. You will start from scratch and end up with a simple game you can play in a web browser with server code running in the cloud.

See how to develop and deploy advanced Cloud Foundry applications in the IBM Cloud. Doug Tidwell shows you how to create a globally available app that uses a cloud-hosted NoSQL database.

Deploy and extend an Internet of Things (IoT) Connected Vehicle starter kit on IBM Cloud with the Internet of Things Platform and Geospatial services. The starter kit enables you to simulate, view, and manage vehicles driving through a city and set up geofences for notification.

What better way to learn a new programming language than to create a favorite old game? In this tutorial, learn how to create a simple game of Tic-Tac-Toe.

With the release of IBM PureApplication Platform and PureApplication System firmware V2.2.3, you can create automatically configured hosted VMware environments for more flexibility on how you run and manage your workloads. This series of articles provides a step-by-step guide for users of the PureApplication Platform W1500, W2500, W3500, and W3550 models to work with these advanced capabilities. In Part 3, you set up disaster recovery and learn how to perform three different disaster recovery procedures.

Why the Wet'suwet'en protests are about more than pipelines, how climate change could make viral outbreaks more common, the worst Sonic the Hedgehog games, why professional pianists fear moving their pianos, the fan who tracked every pitch in the Astros' sign-stealing scandal, a lawsuit alleges vaping giant Juul targeted kids, how Saudi Arabia is using the art world to project openness and more.

The impact of Uber, airport design, and matching idle cars with people who need a ride.

Decluttering our tech, understanding your workplace 'personality', the idea of a boss as a service, and reducing our focus on 'productivity' as a means to an end.

How data-driven personalization is changing how people manage their own health.

Tech at the Food Retail Lab, the impact of self checkout, grocery delivery services, and reducing food waste.

Surveilling strangers, ethics courses for computer science students, and what we should and shouldn't be doing with AI.

Should we preserver the noise of a fax machine? Does your DNA affect your music tastes? And what tunes make the tastiest Emmental?

How examining opposing views may entrench your own, IBM's AI debater, showing emotion on IG, and the importance of reclaiming boredom.

A special on Smart Cities. It's a big buzzword these days, especially as cities are bigger and denser than ever before. But there are competing visions for what it should be, who should run it, and how to protect your privacy.

Google Street View birding, embroidered computers, STEM and the Girl Guides, and using FortNite to teach about climate change

How we interact with virtual assistants, the rise of digisexuality, and Booker-Prize-winning author Ian McEwan on his new book, Machines Like Me.

Put some cozy socks on, set your phone notifications on silent, and kick back, as we revisit conversations with people who've dedicated their research to helping us rest, recharge and return to nature.

As the construction industry struggles to deal with its impact on the climate, a new crop of people with big ideas are looking for alternative materials to build with. Phil Ayres, an architect and associate professor of architecture in Copenhagen, says the future of building materials isn't high tech polymers or special light metals but mushrooms.  

Is water at the foot of Niagara Falls warmer than at the top? Are bioplastics better for the environment? Why are dinosaurs so big? And more

The unexpected history of Harlequin romance novels involves a Hudson's Bay fur trader and the Toronto Star.

This week on The House, two Conservatives join us to talk about what's next for the party now that Andrew Scheer has resigned. Bloc MP Stephane Bergeron lays out his party's demands to work co-operatively with the Liberals. Finally, the parents of a soldier who died in Afghanistan talk about media reports saying that the war was a failure.

As 2019 draws to a close, how much do you remember about it? It's time for The House's annual end-of-year political quiz. Play along with our panel of journalists and test your knowledge. 

This week on The House, Foreign Affairs Minister François-Philippe Champagne joins Chris Hall to offer his reaction to an intense week in Canadian foreign relations and provide a sense of what comes next. Then, a panel of MPs reflect on how the crash of Ukrainian International Airlines Flight PS752 is reverberating across the country. Plus, Iran is an emerging player in the global disinformation game. In the wake of military tension between the U.S. and Iran this past week, false narratives have taken over the internet and infiltrated legitimate sources of news. BuzzFeed news reporter Jane Lytvynenko joins Chris Hall to unpack this troubling issue. And as Wet'suwet'en Hereditary Chiefs and supporters rally in British Columbia to support the Gidimt’en and Unist’ot’en front-lines following the eviction of Coastal Gaslink workers from Wet’suwet’en territory, Chris Hall catches up with Chantelle Bellrichard, a B.C.-based CBC Reporter with the Indigenous Unit.

We hear from the person building an adult-themed, nude water park in Lake Louise, we talk with a stuffy old man who has listened to every episode of the show, and we travel to Cape Breton to meet a group of youths breaking all the rules of quilting.

We check back in with the Yarmouth police chief who is transitioning his force from humans to mannequins, we discuss the impact of fake news on Canada, we speak with our head writer Mike Balazo, and we pay a visit to Canada’s greatest jingle writers.

When we first meet Adam and Eve in John Milton's epic poem Paradise Lost, they live in a perfect world. But by the end, they're expelled into one that is marked by exile, war, illness and death. IDEAS explores what the poem says to us about how to grapple with an uncertain future — and if we can find our collective way back home.