on

Speaking local: Brands tapping regional influencers for higher engagement

Brands are tapping regional influencers for higher engagement.




on

Content has become central to a brand’s marketing activities

Any brand, in order to become stronger, has to constantly connect with its consumers. The entire theory of stimulus-response works on the principle of brands sending a stimulus for consumers to respond.




on

Hard for brands to stay ahead of the consumer: Diana Cawley, CEO- APAC, Geometry Global | Interview

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.




on

Raymond bets big on small towns

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.




on

How with no plans to advertise BLADE is positioning itself as a premium air-taxi

Blade Urban Air Mobility Program in India: The air-taxi has begun operations in Mumbai, Pune, and Shirdi, today




on

V-Mart’s Samir Misra on life beyond work

From Apple to Lululemon and UNTUCKit are some of his favourite brands




on

How online games are gaining eyeballs

According to a report by InMobi, usage of mobile gaming apps has grown by 110% since then




on

Events make a beeline online; looks to cash in on the buzz

The live streaming feature on social media platforms is seeing a huge uptake during the lockdown




on

Ed-tech platforms cash in on pandemic; posts surge in users and time spent

As per a report by BARC India and Nielsen, there has been a 30% increase in the time spent on education apps on smartphones since the lockdown




on

Consumers make a beeline for ayurvedic product to boost immunity

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores




on

Nikon releases the DX-format Nikon Z 50




on

Nikon Introduces the Binocular Telescope 20x120 IV/25x120




on

Nikon introduces the Forestry Pro II Laser Rangefinder




on

NIKKOR-The Thousand and One Nights (Tale 72)has been released




on

Nikon releases the 83x optical zoom COOLPIX P950 compact digital camera




on

Nikon releases the NIKKOR Z 70-200mm f/2.8 VR S, a fast telephoto zoom lens for the Nikon Z mount system




on

Nikon releases the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR, a fast telephoto zoom lens compatible with the Nikon FX format




on

Nikon releases the D780 digital SLR camera




on

Nikon releases the fast, ultra-wide-angle prime NIKKOR Z 20mm f/1.8 S, and the high-power zoom NIKKOR Z 24-200mm f/4-6.3 VR




on

Nikon releases the D6 digital SLR camera




on

Barcelona Return To Training As La Liga Eyes Restart

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...




on

Some NBA Teams Allowed To Test Players For Coronavirus: Report

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.




on

India Draw With Europe After Win vs Rest Of World In Online Nations Cup

India played out a 2-2 draw against Europe in Online Nations Cup chess tournament in the eighth round, a setback after their first win in the event notched up against the Rest of the World.




on

US Women's National Team Files Appeal After Legal Setback

The US women's national team on Friday filed an appeal against a legal setback in their equal pay lawsuit, saying they are being paid less than the men even though they win twice as much.




on

Diego Maradona Autographs Shirt To Help Buenos Aires Poor

The Argentina national team jersey signed by Diego Maradona is being raffled to those who have given donations in an initiative that has collected hygiene products, masks and around 100 kilograms of...




on

CONMEBOL President Surprised By FIFA's New Five-Substitute Rule

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.




on

Daniel Ricciardo Braced For "Chaos" When Formula One Starts

Daniel Ricciardo, waiting out the crisis on his farm near Perth, Western Australia, believes a dramatic season-opener is in prospect at the Red Bull Ring.




on

Notice Regarding the Status of Repurchase of Shares of Common Stock




on

Nikon introduces the ACULON T02 binoculars




on

Nikon introduces the Sportstar Zoom 8-24x25 binoculars




on

Nikon announces reorganization of corporate structure (PDF:276KB)




on

Tesla Aims to Restart Fremont Plant as Soon as Friday: Report

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief...




on

Is Mi 10 an Expensive OnePlus 8 or a Budget S20 Ultra?

Mi 10 price in India starts at Rs. 49,999, and that means it takes on OnePlus 8, OnePlus 8 Pro, iPhone 11, iPhone SE (2020), iPhone 11, Realme X50 Pro, and iQoo 3. We talk about Xiaomi's premium phone...




on

Mi 10 vs OnePlus 7T: Price in India, Specifications Compared

Xiaomi Mi 10 and last year's OnePlus 7T, both boast impressive specifications like octa-core processors and 8GB of RAM. So, let's compare the two phones to see how similar or different they...




on

US Rule May Allow Huawei and US Firms to Work Together on 5G Standards

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...




on

Flipkart Is Teasing the Impending Arrival of iPhone SE (2020) in India

iPhone SE (2020) was unveiled last month, and this "affordable" new offering from Apple is priced in India starting at Rs. 42,500. India availability and sale details were not announced at the...




on

Google Duo Adding Group Calls Support in Web Version

Google has confirmed that it will introduce the ability to make group calls via Google Duo on the Web, starting as a preview on Chrome, in the coming weeks.




on

Google Announces Company Holiday to Stem Coronavirus Burnout

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.




on

WHO Readies Coronavirus App for Checking Symptoms, Possibly Contact Tracing

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...




on

20 Hidden WhatsApp iPhone Tricks That Everyone Can Master

WhatsApp tricks 2020 for iPhone includes some advanced tips such as how to schedule WhatsApp messages, how to hide online status, and how to send WhatsApp message without adding a contact.




on

"Manufacturing" is now online.



  • Technology & Design

on

A new article, "Ultimate resolution supported by movements as slight as 2/100,000,000,000 of a meter" has been added to "Stories".



  • Technology & Design

on

A new article, "Contributing to food safety and security" has been added to "Stories".



  • Technology & Design

on

A new article, "Manufacturing on a giant scale with extreme precision" has been added to "Stories".



  • Technology & Design

on

A new article, "Advancing Monodzukuri (manufacturing) through synergetic innovation" has been added to "Stories".



  • Technology & Design

on

"Nikon Research Report Vol.1" has been added to "Research"



  • Technology & Design

on

A new article, "Nano Crystal Coat puts innovation right before your eyes" has been added to "Stories".



  • Technology & Design

on

News:Notice Regarding the Status and Conclusion of Repurchase of Shares of Common Stock, and Cancellation of Treasury Stock




on

Corporate Information:A new video "Nikon's challenge" has been added.




on

News:Correspondence to COVID-19