Last week, when the world’s largest selling whisky brand, McDowell’s, launched a single malt, the colour purple — in all its hues — dominated the room. An apt colour to denote that the origin of the Batch Indian Single Malt was from a distillery in the wine capital Nashik

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest

A big takeaway from Cannes Lions 2024 is that what were feared to be threats — AI and tech — have become powerful allies for ad folks

Cheil X, part of Cheil SWA group, has adopted a new visual identity and philosophy which takes its muse from the agency’s Korean heritage.

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.

The tyre brand has been part and parcel of Indian racing’s evolving journey

The National Housing Bank has issued guidelines to housing finance companies on stamp duty and other charges, reports K.A. Martin

Sanjay Chugh writes on the renewed momentum in Chennai's residential market.

The commercial segment holds scope for both capital appreciation and regular income through monthly rentals.

With the Modi regime completing one year in office on May 26, the author speaks to experts to track what was done for real estate.

Sanjay Chugh writes on the factors contributing to the growth of Chennai’s realty sector

Assess your new home’s community value and how it might impact its future valuation, says Sonal Sachdev.

The low sales have not dampened the spirit as there was an increase in the number of project launches in the high-end/mid-end segment during the first half.

The two-day NAR-India Convention in Bengaluru beginning today will bring in 1,200 delegates from 44 countries where real estate professionals and industry experts will interact to see India adopt the best practices.

The 7th conclave of National Association of Realtors held in Bengaluru dispels gloom and calls for remaining alive to the needs of the emerging younger clientele.

Because of the rate cut EMIs will come down, investment mood will improve, and the real estate sector may see a revival of sales as the industry is reeling under a pile of unsold projects.

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

The ‘online payment only’ rule for property tax should be implemented gradually, feels K. Sukumaran

Young adults, who grew up in stable families with quality parental relationships, more likely to have healthy diet, activity and sleep behaviours, and less likely to be obese.

Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. Those are some of the main paradoxes confronting brand marketers, according to a damning new report from the social media analyst at Forrester Research.

Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, theres been enormous amounts of data collected in an effort to measure the success of social media campaigns.

But for many marketing teams, its becoming a challenge to sift through the wide range of metrics to understand if their social media campaigns are effective. Thats why we’ve asked social media experts how they determine success and what metrics you should track that actually matter.

eSafety Commissioner Julie Inman Grant told Deborah Knight her agency can compel social media companies to remove harmful content which victimises children.

However, we now have more adult cyber abuse reports coming in than we do youth-based cyberbullying reports.

Ms Inman Grant criticised the leadership of social networks for deflecting responsibility onto victims and regulators.

~ Brands must shift from their pre-pandemic social media strategies
~ More organic and engaging approaches are crucial when it comes to winning back customers or retaining new ones
~ Select the most appropriate platform that fits the target audience, even if it’s uncharted territory for your brand
~ Authentic influencer campaigns, user-generated content challenges and conversational tones are among the most effective ways to engage with customers

Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.