Brittany Melville Discussed Using Funds from Existing Workplace Retirement Plans or IRAs to Fund a New Self-Directed IRA, Take Advantage of Opportunities to Invest in Alternative Assets

New research aims to understand the management and use of data and its impact on business

Acoustic’s head of product marketing said his company made major pivots at the start of last month. This is how he built a martech stack that allowed for such massive shifts.

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Aprimo CMO says marketers are currently struggling with what he calls “digital sameness” — where everyone is doing the same thing online.

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Marketers seem to be favoring performance marketing even as brand may be gaining in consumer importance.

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As we progress, it is important to adapt your strategy, organization and communication.

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With the workforce at home, a rise in agile adoption, and organizations making major pivots in strategy, the need for these types of platforms is likely to continue.

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We want to know how your thoughts on attending live person events through the end of this year.

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For many sophisticated marketing technology platforms, it is nearly impossible to be a technology-only company.

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Paul Hemp, HBR senior editor and author of the article "Avatar-Based Marketing."

Duncan Watts, professor of sociology at Columbia University.

Noel Capon, Columbia Business School professor and author of "The Marketing Mavens."

Bill Taylor, cofounder of Fast Company magazine and coauthor of "Mavericks at Work."

Peter Ubel, physician and behavioral scientist at the University of Michigan and author of "Free Market Madness."

Sydney Finkelstein, Tuck School of Business professor and author of "Why Smart Executives Fail: And What You Can Learn from Their Mistakes."

Beth Comstock, chief marketing officer of General Electric and coauthor of the HBR article "Unleashing the Power of Marketing."

Andrew Waldeck, partner at Innosight and coauthor of the HBR article "The New M&A Playbook."

Pankaj Ghemawat, IESE Business School professor and author of "World 3.0: Global Prosperity and How to Achieve It."

Anita Woolley, assistant professor of organizational behavior and theory at Carnegie Mellon University and coauthor of the HBR article "What Makes a Team Smarter? More Women."

John Lees, career strategist and author of "How to Get a Job You'll Love."

Mary Robinson, former President of Ireland.

Robert Simons, Harvard Business School professor, says companies still struggle to choose the right customer.

The tech luminaries on bundling and unbundling in the digital age.

Cass Sunstein, Harvard professor and author of "Wiser: Getting Beyond Groupthink to Make Groups Smarter."

Amy Bernstein, editor of HBR, offers executive summaries of the major features.

Nicholas Carlson, author of "Marissa Mayer and the Fight to Save Yahoo," on the CEO's management style.

Denise Lee Yohn, author of "Extraordinary Experiences" and "What Great Brands Do," explains what we can learn from retail and restaurant brands

Amy Bernstein, editor of HBR, offers executive summaries of the major features.

Todd Rose, the Director of the Mind, Brain, & Education program at the Harvard Graduate School of Education and the author of "The End of Average: How to Succeed in a World That Values Sameness," explains why we should stop using averages to understand individuals.

The research shows we shouldn't be afraid to ask for help. Francesca Gino and Alison Wood Brooks, both of Harvard Business School, explain.

Aaron Levie, the CEO of Box, reflects on the cloud storage company’s entry into the enterprise market. He was skeptical about pivoting away from consumers, and it was challenging. But by staying disciplined with the product and deeply understanding market trends, they've made the strategic shift from B2C to B2B work.

Efosa Ojomo, global prosperity lead at the Clayton Christensen Institute, argues that international aid is not the best way to develop poor countries, nor are investments in natural resource extraction, outsourced labor, or incremental improvements to existing offerings for established customer bases. Instead, entrepreneurs, investors, and global companies should focus on market-creating innovations. Just like Henry Ford in the United States a century ago, they should see opportunity in the struggles of frontier markets, target non-consumption, and create not just products and services but whole ecosystems around them, which then promote stability and economic growth. Ojomo is the co-author of the HBR article "Cracking Frontier Markets" and the book The Prosperity Paradox.

Kimberly Whitler, assistant professor at the University of Virginia Darden School of Business, believes the days of transplanting well-worn Western marketing practices into national markets may be numbered. She has researched marketing campaigns in China and finds they are faster, cheaper, and often more effective than traditional Western ones. Moreover, she argues they may be better suited to today’s global marketplace. Whitler is the author of the HBR article “What Western Marketers Can Learn from China.”

Spencer Harrison, an associate professor at INSEAD, says that managers in any industry can learn from the success of the Marvel movie franchise. While some sequels lack creativity, Marvel manages to make each of its new releases just different enough, so consumers are not just satisfied but also surprised. Research shows that several strategies drive this success; they include bringing in different types of talent while also maintaining a stable core creative team then working together to challenge the superhero action-film formula. And, Harrison argues, leaders in other industries and functions can easily apply them to their own businesses. He is the co-author of the HBR article "Marvel's Blockbuster Machine."

Dave Ulrich, professor at the University of Michigan Ross School of Business, argues today's companies need to replace old hierarchical models with he calls a “market-oriented ecosystem.” From research at Alibaba, Google, Huawei, Supercell, and others, he shows the impressive results of orienting teams and processes toward market opportunities. Ulrich is the coauthor, along with Tencent senior advisor Arthur Yeung, of “Reinventing the Organization: How Companies Can Deliver Radically Greater Value in Fast-Changing Markets.”

Myriam Sidibe, senior fellow at the Harvard Kennedy School, says that brands are uniquely positioned to encourage shifts in consumer behavior that benefit individuals, communities, and the environment. A public health expert, she has studied these types of mission-led marketing campaigns and helped Unilever design one for Lifebuoy soap that not only promoted hand-washing in the developing world but also boosted the business's bottom line. She explains how companies of any size can find the right causes, craft authentic messages, and measure the return on their investments, adding that the current pandemic and economic crisis have made this work even more important. Sidibe is the author of the HBR article "Marketing Meets Mission."

J. Martinez & Company fine coffees would like to discuss the recent rise in coffee tastings.

J. Martinez & Company fine coffees would like to go back to the roots of their fine products by discussing the lifespan of a coffee plant.

J. Martinez & Company fine coffees would like to discuss what exactly it is that makes Jamaica Blue Mountain coffee so incredibly good.

For dog and cat lovers who love their martinis shaken, not stirred or wine connoisseurs expecting their Cabernet or Chablis poured just so, Paws4Claws offers the top product cat and dog themed products to bring sure to bring holiday cheer!

The sending of good wishes and greetings during this season is an accepted tradition in most western countries and corporate giving can be a huge factor in marketing at this time of year.

The selection recognizes Nancy A. Marino's commitment to excellence in the Retail industry and Consulting/Advisory sector.

Stocking everything from original Scotch whisky to interesting blends from Ireland, Japan, Canada and the United States, Whisky Marketplace is a one stop destination to research and purchase the best brands in time for the holidays.

Sales and marketing firm Smart Advantages take time out to enjoy Winterval in Waterford, Ireland.

Hampton Inn & Suites Atlanta Airport Hotel North provides affordable accommodations to guests attending upcoming Scotts Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Coffee lovers everywhere, rejoice! The Kona coffee shortage has lessened, and J. Martinez & Company has Hawaiian Kona beans in stock, ready to ship.

Hampton Inn & Suites Atlanta Airport Hotel (North I-85) provides affordable accommodations to guests attending upcoming 2013 Scott Antique Market Shows at Atlanta Expo Center. They are America's favorite treasure hunt.

Harmon Brothers is the name of the social media ad agency that created the unforgettable Squatty Potty video spot. They've cranked out a number of other ads that also went viral (Poo-Pourri, Purple mattresses, Chatbooks, Lume deodorant), helping propel those businesses into multimillion dollar companies.

To help product companies that are struggling during the downturn, Harmon Brothers has announced they're giving away, sweepstakes-style, a $100,000 video marketing campaign. As long as you've got "a product or service that solves a real problem for real people," you're eligible to apply to their "$100K Poop to Gold Giveaway," as it's called.

Ten semifinalists will be chosen, and the Grand Prize winner gets the free campaign. But the other nine aren't left to hang: They get free coaching and/or a year of free access to the online Harmon Brothers University, where they've distilled their formula for going viral into online lessons.

Here are the details of how to enter: