Offering Black Friday and holiday season shopping deals aren’t just for the retail industry. Security dealers can get in on the action too. 

As a security industry marketing company, we utilize many digital marketing strategies to get our clients in front of their potential customers

Security dealers can create video content that represents the brand, creates brand recognition and generates interest in mere seconds.  

It is important to consider marketing opportunities that address new needs in a new climate. Stay open to new marketing opportunities and the security industry will continue to stand strong.  

The Marketing Madmen provide guidance on building a positive online brand image. 

The Marketing Madmen discuss the best and worst use cases for ChatGPT and AI.

How the “millennial generation” is changing the way you should market.

Here's how fine-tuning your LinkedIn company page can help you network and prospect for quality sales leads, and much more.

Regardless of who starts the process, finding the right marketing company is not for the faint of heart, particularly if you are in the physical security industry.

Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item.

Employ industry best practices, encompassing the strategic use of exact match keywords and the creation of an extensive list of negative keywords for phrase matches.

David Morgan shares a huge change that will impact email marketing, along with some valuable tips to help you ensure your campaigns are not banned. Don’t miss this short but value-packed video and resource guide!

Understanding how to foster genuine relationships and create trust with your clientele can lead to generating organic referrals and transform your business into a referral machine.

Explore how zero-listen podcasts can transform your security business’s marketing strategy by focusing on content value, thought leadership and strategic repurposing to drive brand awareness and lead generation.

These SEO-friendly content writing tips can help security industry professionals enhance their online visibility, attract more visitors and outperform their competition.

Allbound marketing offers a more holistic strategy by blending the instant visibility of outbound marketing with the long-term relationship-building strengths of inbound.

As monitoring companies take advantage of new video technology and grow their businesses to include video monitoring services, it is important to understand that there is a significant difference between installing a video system and a monitoring-ready video system.

AVS-01 standardizes a classification metric for unauthorized human activity detected by alarm systems, helping law enforcement allocate resources and response prioritization. 

Also known as Video Monitoring-as-a-Service (VMaaS) or remote guarding, the idea is to deter criminals via voice-down. Maybe video can even replace a traditional alarm system.

The service reduces processing time from minutes to seconds, leading to faster responses to emergencies and positive outcomes. 

SIAC’s efforts in building relationships with law enforcement agencies nationwide has included conducting more than 1,000 seminars. 

The new TMA ANSI standard is approaching publication and implementation.

For security dealers, partnering with a wholesale central station means they do not have to operate their business in isolation. 

Installing security contractors share guidance and wisdom — hard earned and battle proven — to help pave the way for other industry brethren excel in the exciting realm of remote video monitoring.

Subject matter experts from the central station and automation software marketplace address some of the best approaches that security dealers and integrators can follow to up their remote video monitoring game.

Remote video monitoring is not a new concept. And while its application has remained for the most part limited and narrow in scope for years, its trajectory is on the cusp of spiking.

Technology advances, staffing shortages and other influences, are reshaping the traditional guarding and monitoring industries concurrently.

Mark McCall, Chair of the TMA AVS-01 Committee, explains the collaborative effort between the alarm industry and public safety professionals and how the new standard aims to refine alarm notifications and the quality of alarm information.

David Holl speaks to executives from monitoring centers and emergency communication centers about their involvement in the initial pilot programs for the AVS-01 standard.

David Margulies examines how SIAC’s mission is to be the go-to resource for public safety leadership when it comes to the issue of electronic security.

Monitoring center executives and managers have a lot to express about the endless work that goes into keeping their call centers staffed with the best talent possible.

Top central station executives illuminate the art of recruiting, onboarding and retaining exceptional talent. Plus, they share their views on remote work policies.

SDM spoke with the 2023 TMA Monitoring Center Manager of the Year. Ayala is the director of operations at Rapid Response Monitoring Services.

Remote video monitoring is advocated as a critical solution for addressing labor shortages and enhancing operational efficiency within the security industry, highlighting its evolution and economic advantages over traditional security guarding methods.

Boulder, CO – Researchers are calling on Colorado to require reporting of all fires and explosions in the state’s oil and gas industry, after an analysis showed an incident rate significantly lower than that of neighboring Utah, where reporting is mandatory.

Washington – Responding to ongoing damage in the Gulf Coast region caused by Hurricane Harvey, the Chemical Safety Board has issued a safety alert warning oil and chemical facility workers to follow special precautions when restarting in the wake of the storm.

Washington – NIOSH and the California Department of Public Health have collaborated on a video intended to protect oil and gas extraction workers from deadly hazards linked to manual gauging and fluid sampling on production tanks.

Washington – Contending that it lacks proper regulatory authority, the Chemical Safety Board on Nov. 14 voted to withdraw its recommendations issued to the Bureau of Safety and Environmental Enforcement after its investigation into the April 2010 explosion and fire that killed 11 workers on the Deepwater Horizon oil rig in the Gulf of Mexico.

Washington — Officials from the Bureau of Safety and Environmental Enforcement met June 21 to discuss a BSEE-sponsored report that outlines strategies for enhancing bolting technology in offshore oil and gas operations, a press release from the agency states.

Washington — Offshore drilling rig operators in the Gulf of Mexico reported 1,129 blowout preventer equipment component failures in 2017, according to the latest annual report from the Bureau of Safety and Environmental Enforcement’s SafeOCS reporting system.

Port Fourchon, LA — The Bureau of Safety and Environmental Enforcement’s rollback of certain provisions of a rule intended to prevent a repeat of the 2010 Deepwater Horizon offshore oil rig disaster will maintain safety and environmental protections, the agency claims, as advocacy groups announce their intention to fight the move.

Baton Rouge, LA — The OSHA Region 6 Training Institute Education Centers recently released a video on recognizing and controlling common hazards in oil and gas exploration.

Washington — The Bureau of Safety and Environmental Enforcement has “continued to fulfill its mission” during the COVID-19 pandemic by performing safety and environmental inspections for offshore oil and gas operations, the Department of the Interior Office of Inspector General concludes in a report issued Sept. 21.

New Orleans — A recent string of Bureau of Safety and Environmental Enforcement performance-based risk inspections uncovered various hazards related to dropped objects on production and well operations, according to a Sept. 14 safety alert outlining the findings.

Arlington, VA — The Mine Safety and Health Administration is reminding miners working near oil and gas wells to remain aware that “an inadvertent intersection with one of these wells” could be hazardous.

Washington — NIOSH wants to hear from employers and workers involved in oil well servicing and drilling operations for a study exploring motor vehicle safety.

How can leading indicators and analytics be used to mitigate risk and reduce employee injuries and illnesses?

Studies from the Washington-based National Sleep Foundation indicate that about one-quarter of shiftworkers have had a traffic accident or close call in the past year.

Whether you work in a factory or an office building, many workers have one thing in common: Getting to and from work involves driving a vehicle. Following these basic safe driving tips from OSHA can help protect workers during what is often the most dangerous part of their workday – the commute.

Providing roadside vehicle assistance can be fraught with hazards, particularly when towing is involved.